Xilinx (Xilinx, Inc) announced that it is a solution that can support the development of 3D TV (3D-TV), Ultra HDTV (Ultra HDTV), (IP TV) IPTV, (digital camera) Digital Cinema, H.264 Program. With this solution, professional broadcast equipment designers will have a more cost-effective way to develop these products to adapt to changing standards and shorten time to market. These solutions are also part of the target design platform that Xilinx announced last year for specific markets.
Xilinx products include:
a. Broadcast connection function kit jointly developed with partner Tokyo Electron Device (Japan Tokyo Electronic Device Co., Ltd.). The kit is based on the low-cost Spartan®-6 FPGA family and can support triple-rate SDI, HDMI, DisplayPort, and V-by-One applications. Customers can choose from various predefined video interfaces used in the professional broadcast market.
b. Xilinx demonstrated a broadcast processing engine IP core that can help customers perform all video processing tasks on Xilinx FPGAs without the need for other video processing equipment.
c. Xilinx and its partner VSofts announced the launch of a low-latency H.264 AVC-Intra solution to reduce the encoding data rate. It can minimize the minimum delay from source video to encoded video in real-time video broadcasting applications.
d. Xilinx and its partner Coreworks announced the launch of a new audio codec IP core. These IP cores can support the latest audio standards, including MPEG1 Layer II, Dolby E, Dolby Digital and AAC +.
2. Why is this release so far-reaching?FPGAs provide the performance, cost, and efficiency required to support rapidly changing real-time high-end professional broadcast equipment standards. Xilinx and its ecosystem partners have developed corresponding boards, IPs, and systems so that designers can easily start design work. Moreover, due to the programmability of FPGAs, designers can quickly update products to adapt to the latest standards without redesigning the entire system.
The ultimate meaning is that designers can devote more time to product differentiation and shorten time to market.
3. What is driving the broadcast industry's demand for FPGAs?Rapidly evolving standards such as 3DTV, digital cinema, advanced audio, and higher bandwidth requirements (to meet consumer demand for the latest technology products) are all driving the broadcast industry's demand for programmable solutions. If they can quickly adapt to these changes, manufacturers will gain more competitive advantages and can also extend the life of their products.
4. Who is interested in Xilinx solutions?Those broadcast and audio equipment manufacturers who are currently looking for a solution that is cheaper, lower risk, and more functional than ASIC or ASSP; and audio designers who want to replace DSP chips to reduce total cost, power consumption, and BOM cost, These broadcast audio and video solutions from Xilinx are of great interest.
5. Are there other alternative solutions on the market?Although there are still some optional solutions based on ASIC, ASSP and DSP products on the market, the development cost of these solutions is obviously higher than that of FPGA, and it is completely incomparable to FPGA in terms of flexibility and performance. For Xilinx audio codecs, the alternative solution is to use one or more DSPs, but this is likely to increase cost, power consumption and board space.
6. Compared with Spartan-6 series FPGA, how is the application of Virtex-6 series in broadcasting equipment?The Virtex-6 and Spartan-6 FPGA series are another programmable alternative to customizable ASIC technology. This customizable ASIC technology is specifically designed for a large number of applications that require high bandwidth and low power consumption, but the risk is high and it is difficult to recover the return on investment. Both FPGAs can provide a variety of other on-chip signal processing, transceivers, memory, and many other features. The Virtex-6 series is mainly aimed at high-performance applications, while the Spartan-6 series is aimed at low-cost, low-power applications.
7. Xilinx mentioned Coreworks and VSofts, so how does Xilinx cooperate with third-party vendors?Xilinx ’s broadcast market strategy includes working with third-party strategic partners to help Xilinx and its FPGAs provide customers with value-added technologies, such as IP, board, software, tools, or design services. This strategy is part of the Xilinx target design platform strategy, which can provide comprehensive support for all Xilinx target markets that require FPGAs.
8. What is the target design platform?The target design platform can provide integrated boards, tools, chips, IP, and interactive reference designs to help customers quickly complete the design. Xilinx works closely with industry partners to provide platform technology.
The core of the platform is Xilinx's leading programmable devices. They can help customers quickly adopt and migrate to the latest standards, reduce power consumption requirements and BOM costs, and provide innovative and differentiated capabilities.
Xilinx ’s broadcast-specific platforms are specially customized to provide everything from video, audio and network connections, real-time HD video processing, multi-channel professional encoding and decoding, to high-speed digital signal processing (DSP) required for transmission and modulation A variety of functions.
Xilinx and Tokyo Electron Device announced the broadcast connection kit and Xilinx broadcast processing engine during IBC, which are two examples of Xilinx target design platforms. In 2009, Xilinx announced the launch of the V6 broadcast connection kit during InterBEE in Japan.
9. What is the importance of providing IP in cooperation with other companies?Xilinx firmly believes that it is very important to work with partners who can provide highly specialized IP or various products for the markets we are concerned about. For example, this collaboration allows Xilinx to provide manufacturers with video, audio and connectivity solutions to help them increase design speed and speed time to market.
10. What is the price of products launched during IBC? When will it be listed?The Spartan-6 FPGA broadcast connection kit is currently available for order at a price of $ 1,995 and will be shipped in December. The beta version of the broadcast processing engine is planned to be released before the end of the year, while the official version is planned to be released in the first quarter of 2011.
VSofts' H.264AVC Intra IP core will be added to Xilinx's Encoding IP product portfolio. Xilinx will release this design platform for the broadcast industry at the end of the fourth quarter of 2010.
Coreworks' audio codec IP core is expected to be available in October with a starting price of $ 10,000. If you want to use Dolby Core, you will need to pay an additional license fee. In addition, packages that combine different IP cores will also be listed simultaneously.
11. The development trend of the broadcasting industry?Because Xilinx has a broad portfolio of solutions, our experts are able to work with the industry in 3D-TV, Ultra HD, Digital Cinema, H.264, IPTV, IP video, JPEG2000, Digital Signage, and Mobile TV. Conduct in-depth research and discussion.
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