In April last year, HTC VIVE wanted to start VR ecology in Beijing. At the announcement of this news, HTC invited the companies and brands familiar to the Internet circle to the conference site.
Although this year is not such a big battle, VIVE’s leading position in the VR industry still attracts many VR developers, practitioners, and enthusiasts. One day’s speeches and meeting venues are crowded with people.
One can talk for a day or two. There are many things to say. Let's start with some more interesting words.
Wang Congqing, president of VIVE China, said:
With a VIVE at home, it shows that you are successful.
Want to be a middle class in the city? Then you can't say that you don't understand virtual reality. It's better to have a VIVE. Of course, Wang Congqing wants to say more about how virtual reality will affect life.
Wang Chongqing also said: "In 2017, our major goal is to establish a wider, larger, more complete ecosystem and allow more people to participate." It sounds a bit like "ecological anti-".
In addition to doing some content sharing, HTC seems to habitually give some new development plans at each conference. At the Eco-conference last year, HTC’s heavy news was the announcement of the establishment of the Asia-Pacific Virtual Reality Industry Alliance. One year later, on March 27th, Vive announced the establishment of the International Virtual Reality Research Institute in Shenzhen’s Nanshan District, known as the “China Silicon Valleyâ€.
Count HTC and Google, Samsung, Sony, etc. to set up a global VR alliance, create IVRI (VR industry alliance) with the Ministry of Industry and Information Technology, invest 10 million US dollars to establish VR fund, do VIVE X accelerator, launch their own PC/mobile application store, line Under the experience of the shop management platform, etc., VIVE has been rushing to run in this VR field that is not yet standard, and wants to be the one who can set the standard and command the three armies.
(HTC and Shenzhen Municipal Government jointly set up the Institute of Virtual Reality
VIVE past achievements and 17 years of "ecological anti-" plan
Since the end of 16th, the virtual reality industry has been questioned. The original excitement was also calm, but VIVE still gave a lot of good-looking results. Of course, the sales of HTC VIVE will not be answered by the media.
We can simply look at some of the VIVE announcements and see why this conference allows developers to fill the entire venue.
The first companies to graduate from the VIVE X accelerator program, 75% of developers have already melted down the next round of money, and 85% have released new products;
The established VVRCA (VR Investment Alliance) currently has $17 billion in investable funds;
More than 300 companies have participated in the virtual reality alliance led by HTC;
There are 20,000 companies registered and developed in VIVE Tevelopers, accounting for 23% in China;
The VIVEPORT store currently has more than 20,000 applications;
In addition to these advantages that can make a lot of developers excited, VIVE also thinks for developers more ways to make money, such as advertising.
VIVE said that it will develop an SDK so that any developer can turn his free or paid VR content into a revenue platform. For example, every time a user buys a prop, a badge, the developer can charge it.
According to VIVE, in 2017, they plan to complete the VIVEport distribution system to VIVE studios and other platforms based on the VIVE hardware. Second, Vive X accelerators will enable the rapid development of the industry and the work of the Institute. The third is to address entertainment and education. , the popularity of the vertical industry.
In an interview with the media, VIVE also stated that it will not push low-priced products, but will use VIVE as the leading product to promote VR cooperation.
Vive's "VR Ecological Imagination"
The "ecological plan" proposed in the previous article is more related to the developer, and VIVE actually takes into account the "user experience".
For example, in order to better promote the public awareness of VR, the meeting announced that HTC has reached a global strategic cooperation with Warner Bros. to jointly promote the movie "Player One." VIVE will have the right to use the movie's IP in VR. The specific operation is to shoot ads, play games, or shoot VR movies. Bao Yongzhe, vice president of HTC’s new virtual technology department, said “it is possibleâ€.
As an eco-environment conference, VIVE invites guests to share content that is based on the industry's applied research and achievements that can be imagined, proposed, or already in progress, from education, advertising, games, to publishing, content, In terms of movies, in short, VIVE wants to virtualize everything in 2017 and even the future.
In education, the attending guest, Wei Wei, founder and CEO of Wei Ai Education, to appreciate Van Gogh's VR experience as an example, introduced the immersive teaching model that VR can provide in the education industry. He also mentioned VR in some dangers. Or expensive training courses such as paint, surgical operations and other use. Sun Wei said that in addition to being able to repeat the teaching experience in virtual reality for many times without wasting material, it is important that students' operations can be digitized and accurately provide guidance for them.
(In-situ paint painting teaching experience, adding VIVE's Tracker to real items, can be used in virtual world)
In terms of VR entertainment, VIVE will sign a cooperation agreement with Gome to create a VR theater. Gome said that their 1,700 offline stores provide scenes and venues for VIVE. They also said that they will build 100 chain VR theaters in China in 2017 and hope to attract more non-severe gamers.
The publishing industry VIVE also wants to use VR to subvert. VIVE said that Vivepaper will sign a strategic cooperation agreement with Qingdao Publishing Group, and both parties will jointly build a "VR reading and innovation education display platform" and distribute VR educational content and services to schools, libraries, and Xinhua Bookstores.
(Virtual reading experience)
After taking good care of the user experience and the possibility of research and application in various industries, VIVE also takes into account the business needs. VIVE said that it will launch a VIVE GE (Group Edition) commercial multiplayer package for the Chinese market, including 10 sets of VIVE BE commercial HMD and 2 locators (Lighthouse), priced at CNY 49,999.
It is not only the VIVE conference but also the VR practitioner's conference.
At this Vive Open Eco-Conference, several VIVE partners have also tried the media and developers who have experienced the exhibition hall. Of course, unlike ordinary people, each staff member does not have to repeatedly talk about what VR is. It is more about technology, content, and company introduction.
(Ivreal, a company that makes MR filming technology, can shoot and display player's in-game situations in real time, facilitating VR communication)
Handing business cards, adding WeChat, it seems that everyone is busy trying to get more industry secrets from this, and hope that they can be understood by more people. VR is a new enterprise, but at present, there are many practitioners, followers, and followers in this industry.
For example, on the same day, VIVE opened an ecosystem conference in Shenzhen. Hyperion, a VR company once known as “VIVE replica,†released a new product in Beijing. Interestingly, the company actually let Nvidia, AMD, and Intel be friendly. Stand on a stage. After attending the product, many practitioners of the conference also indicated that the Pano Pro/Basic headphone has reached the VIVE passline when the price is lower than VIVE. Not long ago, LG also introduced new products, saying that the experience is comparable to VIVE.
In an interview with the media, Wang Congqing said:
If we rely on us to pull the entire industry is very difficult, we need more partners, more people in the industry chain to help promote the market ... VIVE has gone for two years, will not worry about their own development speed will Was chased.
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