"VR is a screen born for entertainment," said Xiong Wen, vice president of iQiyi Intelligent Hardware.
On March 29th, iQiyi, which has always been relying on content, has released a 4K VR machine, which for the first time entered the hardware field.
This 3,999-yuan VR machine has built-in content resources for the iQiyi platform, 4K screen, resolution of 3840×2160, support of 0-600 degrees of myopia, self-developed 3D stereo, equipped with Qualcomm Xiaolong 821 processor, Ensure 2 hours of battery life, with a wireless controller, also created a virtual short-haired beauty as a personal assistant.
Xiong Wen said that the team was considering putting in a “person†when it came to conceiving the product.
Birth: VR machine with "person" can enhance immersion
In March 2016, Xiong Wen joined iQiyi. He previously worked for Lenovo Group and led the development of Lenovo's first-generation tablet PCs, smart TVs, and smart set-top boxes.
In May 2016, iQiyi released three iVR products: iQiyi Panorama Cinema, Panorama Game Center and iQiyi Mobile VR Edition. Among them, the global cinema can be adapted to exceed 90% of VR all-in-one machines. This is the beginning of iQiyi's involvement in hardware. At the same time, it also announced its VR eco-plan: 10 major IP video self-made plans, 100 largest IP game cooperation plans, 10 million VR user plan.
At the 2017 CES show, the iQiyi VR was the first time to meet with everyone. At the end of March, this VR one-piece machine, dubbed “The Adventureâ€, was held live and broadcast.
Compared to the existing VR all-in-one machines on the market, the interactive experience of the virtual assistant set up by the Xiong Wen team is very novel. The virtual assistant named "Double Children" can help users complete almost all VR function operations, and can also communicate with users. In the future, it will also receive the star's image authority and upgrade to a personal assistant of the star image.
The reason why such a virtual character is produced is that Xiong Wen does not refer to other products on the market, but rather based on what they believe is that VR is very different from other products—immersion. In his view, the PCs, mobile phones, etc. we currently use are tools, and VR should be a living world. It must be someone. "So we want to put a person here," said Xiong Wen.
Really refer to the existing VR products in the market and make optimization or life. Currently on the market, the VR all-in-one will remind you that it will overheat in 20 minutes or so and need to be suspended. It will not be easy for the Xiong Wen team to build the first hardware product.
According to reports, the 4K screen used by iQiyi VR all-in-one will increase the power consumption at the same time as it increases the definition. In the case that the entire system and the display power consumption increase, it is necessary to achieve two hours of viewing. The Xiong Wen team once considered this as an "impossible goal." In the end, the two-hour battery life has become another feature of iQiyi VR.
Now that the two-hour battery life has been reached, is the VR machine's common problem, vertigo, resolved? The demonstration operator told the Blue Whale TMT that technical optimization has been done but it has not been completely eliminated. .
According to Xiong Wen, the current VR products are like big brothers in the early stages of mobile development. The hardware and experience of products need long evolution.
Layout: Instead of choosing not to do it, but how to do it
VR has experienced great heat in the past two years, but also suffered the cold eye of capital. In this process, the test of many video platforms is not too bad.
In 2014, Storm introduced the Storm Box 1 generation. At the end of the year, LeTV's VR helmet came out. By 2016, Youku began to develop VR glasses. PPTV launched PPTV poly VR products. In the tide of VR video, iQiyi was in time. There is no advantage in taking the lead.
But out of the VR video team, from the perspective of the entire VR industry, there are back-stage VR products up to now, most VR startup companies still stay in the angel round of financing, or have disappeared in the VR rivers and lakes. This area is still in a very elementary period. The test is endurance and innovation. It is difficult to form a huge advantage as soon as it is too late.
Previously, entrepreneurs and investors also stated that the current Youku area is still in the period of integration and adjustment of Ali Big Entertainment. The problems facing LeTV are numerous and complicated. The time of iQIYI's entry into the hardware market is placed on VR video. There is no outdated team.
At present, the combination of VR and video is the most user-friendly mode, which is a convenience for the video platform layout VR field. Xiong Wen thinks that VR is a screen for entertainment. Of course, this requires the development of VR in the future. "For iqiyi, this is not a matter of choosing to do or not, and how to choose a win," said Xiong Wen.
Six years ago, iQiyi began to lay out in the video field where money could not be stopped. It is necessary to be psychologically prepared for investing in a primary industry that does not receive quick returns. Xiong Wen confirmed this to the Blue Whale TMT. “For the entire iQIYI, when we started this business, there was a consensus that VR needs a long-term investment and it takes time to polish it.â€
On the one hand, the market is immature, and it takes time to cultivate users and wait for the market to mature. On the other hand, long waits can have enough time to accumulate some abilities to have the possibility of success. The research and development can not care about the window period, especially the hardware is a product with a relatively long investment cycle. We can't expect to invest money today and earn it tomorrow.
Xiong Wen also revealed that the iqiyi Columbus Business Unit led by him will move to an independent subsidiary in the future, and iQiyi as a controlling party will also continue to invest in it as a strategic business.
iQiyi Intelligent Hardware Vice President Xiong Wen
Market: VR threshold is high, and the difficulty of self-employment is increased
Even if the iQiyi Columbus Division becomes an independent company, it is still inseparable from the blessing of the iQIYI platform. This not only involves the iQIYI's head content, user resources, and marketing channels, but funds are also the key.
Now propped up the VR industry capital chain is the strategic investment of large companies and some small funds that specialize in VR.
Looking at the VR entrepreneurial team facing the big trend, the long cycle of investment return makes all the investment capitalists wait and see. The way in front of these VR entrepreneurial teams is only the transformation or closure. At the end of last year, Feng Wenxin, the founder of Gefish Technology, stated to the media that 90% of VR startups have closed down.
In response, Xiong Wen, vice president of Ichievo Intelligent Hardware, explained some of his views to Blue Whale TMT:
First of all, the threshold of VR is actually very high. On the one hand, the entire technical requirements are very high, and it needs sufficient strength in terms of hardware, software, and cloud platforms. On the other hand, it is an objective factor that the industry itself is not mature, leading to an investment cycle. The elongated. As a result, for start-ups that do not have the basics and resources, the whole machine to do VR is really risky.
Second, there are two ways that VR will ultimately persist to success, with relatively high relative probability. First, the large Internet platform cuts into the direction of VR and advances with the resources advantages of its own platform. Second, some of the leading manufacturers in the smart phone industry have invested in transport capacity.
Finally, VR is not only a long board, but also a short board. If you really want to participate, you must be very careful.
Xiong Wen proposed that the current VR is in line with the video, their next step is the development of related games, but no one knows how the future VR will be integrated with video, games, or develop new things. Are exploring in innovation. To be sure, in this primary market, competition is not worth mentioning.
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