In the commercial economy, price changes are extremely common. The rise and fall of commodities is usually a few happy ones. The “price rise†presented to us in the economic activities in 2016 has aroused widespread concern.
Affected by the large environmental impact of the reform of the supply side of the state, the prices of raw materials on the supply side generally rose, and the prices of products in many industries such as hardware, fuel, chemicals, and plastics rose. The LED display industry with high assembly characteristics, due to semiconductors and hardware. In the fields of plastics and plastics, it has not been able to avoid a series of product price hikes.
Due to the sensitivity of the LED display industry to the market, its price hike in 2016 has been scraping from the beginning of the year to the end of the year, and it will continue to stage in 2017.
Gaogong LED retrospective found that since March 2016, the first LED chip, Sanan led the price increase of some LED chips by about 10%, and then Mulinsen, Cinda Optoelectronics, and Guoxing Optoelectronics will increase the price of RGB lamp beads for display. 5%-10%. Soon, this wave of price increases was quickly passed to the downstream LED display field. Helilai and Tianhe Optoelectronics also issued notices to adjust the price of the products.
On March 6, Helilai issued another price increase notice, announcing its door series - single red, single white, single green, single blue, bright red price increase of 3 yuan / Zhang, the price of other full color series temporarily stable.
Helilai is mainly engaged in LED full color screen, LED two-color display and module wholesale service. It is one of the three suppliers of spot LED display in South China.
As a practical product of “Introduction to LED display, continuous cutting and chaosâ€, Helilai Monochrome series has maintained the trend of price reduction for many years.
Nowadays, due to the continuous rise in the price of raw materials and the shortage of orders, the price increase seems to be inevitable.
Huang Zhiyong, deputy general manager of Powerful Color Management, said frankly: "This wave of price increases is still very stressful for us. One model adds tens of millions of IC costs a year." Powerful giants sacrificed short-term companies. Revenue, expecting to awaken the industry's perception of the nature of quality and performance.
From “Thousands of Stores†to “Flagship Store Constructionâ€, Powerful Color is committed to building a “three-kilometer service circle†for consumers, that is, consumers can buy and buy with ease and after-sales within 3 km. Products with guaranteed service and product quality.
In the current situation of LED display industry raw materials continue to increase prices, LED display manufacturers price advantage is once again compressed, strong giants believe that performance excellence is the inevitable way to promote the industry to get rid of the vicious price war.
As we all know, LED display product assembly engineering is very strong, it is precisely because of this feature, LED display extends a lot of subdivisions, and the market space is huge, the external environment is unfavorable, the internal competition for the run, and the entire domestic LED Under the atmosphere of serious homogenization of the display screen, there is still much room for product improvement.
"Poverty changes, change is passed", some enterprises or unique ways, taking differentiated development is a consideration, in this sense, "do not take the usual path" or will become one of the embodiment of corporate breakthrough, 2017 LED display The trend of diversification of industry enterprises will become more apparent.
In general, affected by the macroeconomic structure and regulation, the national supply-side reform will be further deepened in the future. The major environmental promotion factors for the rise in bulk raw material prices are still maintained, and there is an increasing trend. The structural adjustment of the LED display industry in 2017 There will be further obvious manifestations.
Therefore, for small and medium-sized enterprises that are weak, they still need to be prepared to cope with the “price hikeâ€.
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