Now is an era of radical change, the wheel of time is accelerating, and the tremendous changes in human society have occurred in the past few decades. Among these changes, as the development of information technology and semiconductor technology has enhanced the intelligence of human society, new life patterns have followed, and it is necessary and necessary to move toward a smart society.
In this regard, Renesas Electronics (China) Co., Ltd. Chairman and General Manager CEO Mr. Di Mingzhi said that with the development of information technology and the deepening of the application of Internet of Things, Renesas Electronics has seen the semiconductor industry actively promote the intelligent society. The construction, and Renesas is also in line with market demand, timely adjustment of the market strategy, is shifting from product orientation to application orientation, to provide customers with the right application Solutions to meet market demand, through a series of intelligent solutions to bring A safe, secure and comfortable living environment.
Chairman of the Renesas Electronics Greater China Region Dy Minzhi
According to Tie Minzhi, the chairman of Renesas Electronics Greater China, Renesas has carried out a series of reforms in recent years. In 2014, it achieved very good performance growth, established a stable financial foundation, and its business development is on the right track. 2015 will be the turning point in the development of Renesas' electronic business. Renesas will work with its partners to provide customers with more comprehensive and automotive electronics, industrial, consumer electronics, office automation, mobile/network communications and other fields. Solutions and services. Help people create a better life, contribute to the upgrading and development of China's electronics industry, and realize the intelligent society. Moreover, future reforms will continue, including the evacuation of non-focused areas such as display amplifiers to ensure the continued growth of Renesas Electronics.
We know that Renesas Electronics, a global leader in semiconductor chips and solutions, has a broad product line that provides cutting-edge semiconductor solutions and software. Full support for semiconductor products including microcontrollers, power MOSFETs and analog ICs. In the future, Renesas Electronics will focus on the next-generation smart car field, OA·ICT field and industrial and home appliance fields, and provide three solutions solutions and value enhancements in components, kits and platforms in each corresponding field. Renesas Electronics will lead the future through intelligence, transform from devices to solutions, and promote the construction of intelligent society.
Automotive and industry will be the focus
It is reported that Renesas Electronics is gradually optimizing its product line, focusing on three major businesses of MCU, system LSI, analog and power semiconductor devices, with remarkable results. Renesas Electronics has established a stable financial foundation since 2012, and business development has been on the right track. . Moreover, the institutional reform will be completed before FY15, a stable profit-generating cost mechanism will be established, and the withdrawal from non-focus areas will be completed after FY16, which has reached the goal of achieving double-digit growth in operating profit.
At the Shanghai Electronics Show in Munich, Renesas Electronics exhibited 15 solutions covering popular applications such as smart cars, smart industries and smart homes. There are many highlights, and smart cars and smart industries are the focus.
Lin Zhien, deputy director of the application technology department of Renesas Electronics Automotive Business Center, said that the automotive electronics market is currently developing rapidly, and various emerging technologies are accelerating their application in automobiles. The era of smart cars is gradually approaching, in order to realize the next generation of green, Safe and reliable “smart driving†Renesas Electronics has developed a comprehensive range of solutions. The concept of an integrated car cockpit with flexibility, scalability and ease of operation is on the agenda. For example, the RH850 series automotive MCUs use the industry-leading 40nm embedded flash technology, the first semiconductor manufacturer to offer this advanced technology in automotive electronics applications. The range includes a lineup of products designed for multiple applications, powertrain, instrument panel, body control, electric vehicles, airbags, brakes, etc., and is fully equipped with the RH850's 32-bit core architecture. The new RH850/P1x-C series is a high-end version of the 32-bit automotive-grade microcontroller (MCU) RH850/P1x series, specifically designed for sensor fusion, gateway and advanced chassis applications for advanced systems in future automotive applications. And design. It can be said that the RH850 series can meet the changing market trends of various parts of the automotive industry.
Lin Zhien, Vice Minister of Applied Technology, Renesas Electronics Automotive Business Center
“R-Car†is a nickname for Renesas Automotive SoCs, which is aimed at in-vehicle information systems developed on the new integrated SoC platform. The Renesas R-Car Series provides a high-performance platform for a variety of in-vehicle infotainment systems, from low-end to high-end, including embedded navigation devices. The R-Car Series provides enhanced multimedia processing for audio and video, advanced 3D graphics, and driver assistance features such as image recognition. These features make the R-Car series ideal for the development of evolving in-vehicle information systems such as high-definition displays and advanced driver assistance systems such as ADAS, enabling infotainment such as car navigation and TV/DVD, IT information with cloud networking, front and rear views, etc. Driving assistance.
Mr. Lin Zhien explained in detail the latest R-Car V2H advanced driver assistance system solution, integrated with the most advanced image recognition technology, and supports the HD 360 panoramic surround function of Advanced Driver Assistance System (ADAS) applications. This is Renesas' first R-Car series of ADAS devices, featuring the industry-leading R-Car SoC technology for automotive infotainment systems, incorporating high-performance image recognition and low-power technology. The R-Car V2H helps embedded system manufacturers with multiple cameras and advanced viewpoint switching technology to achieve a high-resolution surround monitoring system that helps drivers avoid inadvertent accidents. At the same time, the product will maintain high quality and high performance through functional safety requirements. Renesas R-Car V2H meets the needs of high-definition surround vision systems in advanced driver assistance systems and enhances the safety of traditional and emerging driverless vehicles, helping to achieve smarter, safer vehicles.
In addition, in the car navigation entertainment system, integrated dashboard and other solutions, Renesas R-Car series also has a good application prospects. In the smart industry, Renesas Electronics is focusing on industrial automation solutions that lead smart factories and OFDM narrowband PLC solutions based on G3-PLC and PRIME international standards.
Mr. Wang Junfeng, deputy director of the integrated marketing department of Renesas Electronics General Solutions Center, said that due to the increasing amount of information required by smart factories, the demand for industrial Ethernet capable of transmitting these high-speed and large-capacity communications is also stronger. For multi-protocol compatibility, high-speed real-time and ease of use for solution development are key. Renesas Electronics launched the R-IN platform to meet market demand. The program is specifically designed for industrial Ethernet communications, servo and motor control. Supports a variety of industrial Ethernet protocols and fieldbus protocols: EtherCAT, CC-Link IE Field, DeviceNet, PROFINET (RT), EtherNet/IP, Modbus TCP) CANopen, CC-Link. Provide real-time, high-speed, stable and energy-saving key solutions for smart factories.
Wang Junfeng, Vice Minister of Integrated Marketing, Renesas Electronics General Solutions Center
Renesas Electronics, a global leader in semiconductor chips and solutions, has developed 12 solutions based on its 10 products covering power electronics, home appliances, security monitoring, industrial control and automation, medical electronics and the Internet of Things. . Such as electronic visible light communication solutions, oximetry solutions based on light reflection sensors, RL78 ultra-low power MCU water and gas meter solutions, OFDM narrow-wave communication solutions based on power line carrier communication chips, 32-bit MCU RX631 CMOS camera solutions, based on The RX/62T's BLDC FOC control solution has strong advantages and has a good market prospect.
In addition, Renesas Electronics is able to provide MCUs, MOSFETs and software for brushless DC motor control for power tools, and supports speed and direction control, overcurrent protection, and LED status. The reference design solution for Remote I/O components developed by Renesas Electronics includes a real-time Remote I/O module, software, documentation and schematics. The above information will be used as a reference design and will be provided free of charge to system designers. With this solution, system designers will greatly reduce the time required to develop, evaluate, and test.
Tan Shaopeng, Minister of Industry and Home Appliances, Renesas Electronics General Solutions Center
In addition, Tan Shaopeng, Minister of Industry and Home Appliances of Renesas Electronics General Solutions Center, said that "Industrial Ethernet, interconnection, real-time control, security and energy conservation are the core technologies of smart factories. Renesas Electronics provides ultra-low power consumption for these technologies. MCU product line, product line for industrial Ethernet and OFDM narrowband PLC solution based on G3-PLC and PRIME international standards."
In addition to smart cars and smart industries, Renesas Electronics also has a layout in the smart home sector. In the era of the Internet of Things, smart homes in the trillion-dollar market have become a red sea. Renesas Electronics has launched four major solutions in line with market trends and actively seized the entrance of smart homes.
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