Smart TVs account for 70% of February TCL TV sales reached 966,000 units
The past month of February is the traditional Chinese New Year. On the eve of the Spring Festival, many families have begun purchasing new television. Then, during the entire period of February, what was the sales volume of domestically produced TVs? Recently, TCL Multimedia released a bulletin in the communique to announce the sales of TV in February of this year. In total, it reached 966,000 units, an increase from the same period last year. From this we can also see how well domestic TV is performing this year. We might as well look at it together.
Smart TV is becoming the first choice for many users
Figures show that the 966,000 TVs sold in February this year increased by 13.1% compared to the same period last year. Among them, it is worth noting that in February, the sales volume of smart network TVs increased by as much as 116% year-on-year. In February, the sales volume of TCL's domestic smart network TVs was 265,000, accounting for 68.2% of its domestic total TV sales of 388,000 units. %. It can be seen from the above that nearly 70% of the current purchases of users are smart network TVs, and the share of traditional Blu-ray high-definition TVs is gradually decreasing.
In addition to the sales of television, TCL also announced the panel production of its China Star Optoelectronics panel factory. According to the figures, China Star Optoelectronics has 127,000 pieces of liquid crystal glass substrates for the month, an increase of 11.76% year-on-year, achieving a total sales volume of 1.965 million LCD TV panels and module products, an increase of 12.9% year-on-year.
12.8% growth in domestic digital TV market
With the continuous popularization of set-top boxes, more and more families have begun to watch digital television. Many provinces and cities across the country have started to implement high-definition set-top boxes. Recently, foreign institutions have released statistics on China's fourth quarter of 2014. The results show that China's domestic digital TV market revenue rose by 12.8%, and the market value of the entire market reached 29.2 million US dollars.
For high-definition set-top boxes for digital TV, CAM smart cards are inseparable. The foreign media report quoted a set of figures showing that in the fourth quarter of 2014, domestic sales of CAM smart cards were 5.15 million compared to 4.95 million in the same period of 2013, an increase of 200,000. Throughout 2014, the total sales volume of CAM smart cards was 15.6 million. In the regional market, the number of users of CA smart cards in Sichuan, Jiangsu, Jiangxi, Guangdong, and Shandong increased.
In fact, domestic CA smart cards are not only widely used in domestic cable television, but also a large part of them are exported to foreign markets. About 490,000 of them were exported overseas in the fourth quarter of last year, Venezuela reached 300,000, and it is expected that 900,000 will be exported in 2015. In addition, customers including South Asia and Southeast Asia have significant value added, such as India, Myanmar and other countries.
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