More and more consumers are giving up old cable and satellite television and enjoying video programs via the Internet. The authoritative Nielsen Company recently released a report on American families watching paid video, showing that Netflix has spread to one-third of U.S. households, and that on-demand online video has covered 40% of U.S. households.
According to Nielsen's survey, Netflix is ​​the most popular among all video (streaming) service providers. About 36% of U.S. households have become Netflix monthly subscribers.
In second place is Amazon.com, whose market coverage is only 13%, far behind Netflix.
Ranked third is Hulu (the brand name of the paid service is HuluPlus). The company's share of only 6.5% is a fraction of Netflix's. Hulu has the background of the shareholders of the three major TV giants in the United States. However, in the past, whether online video will affect TV ratings and worries in the history of development have led Hulu to be behind.
How many companies in the United States will purchase video on demand services?
According to the Nielsen survey, 27.8% of U.S. households purchase online video-on-demand services from a company. 10% of households will also become monthly subscribers of the two companies. Only 2.6% of households will purchase video on demand services from three companies at the same time.
Overall, 40% of U.S. households have now become paid subscribers to online video on demand. In addition, 35% of U.S. households have broadband, but they do not purchase video-on-demand services. Another quarter of U.S. households do not have broadband, and naturally cannot enjoy online media services such as online video.
The financial report data of American cable TV companies and satellite TV companies all show that in recent years, a large number of subscribers have been lost each year and become subscribers of online video.
Since 2014, cable television, satellite television and U.S. television have begun a major transformation. They have begun to provide Internet-based TV live channels and video on demand services.
The most revolutionary is that satellite television giant Dish announced that it will launch a package of 12 channels on the Internet for a monthly price of 20 US dollars. American families no longer need to be forced to accept the traditional hundreds of "unrewarded channels."
In the television station, HBO, the world's most famous paid channel, has recently released a monthly subscription for Internet video and live channel services. Within three months of release, exclusive set-top box users will be offered to Apple.
A number of media pointed out that ESPN and HBO, the two most valuable pay TV channels, eventually announced that they would provide services through the Internet. This will become an industry watershed and encourage more families to watch live TV channels and on-demand video programs via the Internet.
Nielsen’s report pointed out that the investigation can find that American families who purchase online video on demand are relatively more interested in the latest technologies of TV and video. They can make the most of the devices such as set-top boxes in their homes, and watch the time of their television programs. It is 50 minutes longer than the average family.
Nielsen said that compared with the average family, video subscription subscribers spend 10 more minutes watching time-shifted TV programs (watching outside of the broadcast time of the TV station), and use of set-top boxes and other devices is not for monthly subscriptions. double.
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