In fact, no screen TV is not a new concept of new products. As early as 2014, no screen TV was born and moved from the office environment to the family life. As a domestic first person to eat crabs, Qimi Technology was initially regarded by the outside world as an Internet newcomer to play a word game. With the continuous launch of screenless TVs from manufacturers such as Zengmi, the resolution is improved, and brightness is adjusted. The optimization of the system and the infusion of video resources have made the content of non-screen TVs more and more full, attracting many Internet enthusiasms that want to get a share, and of course, fewer traditional home appliance companies.
No screen TV = the heart of the projection body TVNon-screen TV refers to the use of projection technology to achieve the screen to put products such as white walls and other similar screen carriers. No screen TV gets rid of the limitations of traditional LCD TVs on the LCD screen, and the size of the screen can be freely adjusted, and the movement is also very convenient! Or it can be understood as a projector product with a TV function.
The so-called "no screen" means that there is no need for a specific screen carrier. A white wall and a screen can be used as projection carriers and the screen size can be adjusted. The so-called "television" is a smart set-top box that has built up the TV market in recent years. , and then use the projector built-in software to play video content on the network. There are also many manufacturers in the market called "smart micro-investments", such as micro whale, nuts and so on.
Currently, there are three types of non-screen TVs. The types of non-screen TVs are broadly divided into three types. The first type is laser-screen non-screen TVs. Compared with traditional projectors, there is no major change in appearance, mainly reflected imaging technology. , In a very short distance can be cast a more ideal large screen, take up less space, use more flexible, this type of product in the name of "TV" is also acceptable. The most representative non-Hisense laser TVs in China are not available, although the price is tens of thousands, but compared with LCD TVs of the same size, the price is also considered “close to the people.â€
With smart TV, its market size can not be compared naturally, but have to admit that no screen TV solves a bottleneck problem of the current development of LCD TVs, with the pursuit of TV displays for consumers to improve, the screen size requirements have also increased However, the size of the LCD TV is positively correlated with the cost, so the mainstream TV screen size is basically maintained at 65 inches. It is not that the traditional home appliance companies can't make a bigger screen TV, but its cost has exceeded its own value. For example, non-mainstream size of 80 inches or more due to the high cost of cutting upstream supply chain, the cost is greatly increased, blind pursuit of large screen financial pressure for smart TV manufacturers is very large, it is difficult for consumers to pay for them.
The non-screen TV is just the opposite, because it does not require any screen as a carrier, the screen size can be adjusted, put out 100-inch or larger screen, plus a wealth of entertainment content resources, more kinds of application scenarios, the most important is very close to the people The price, these advantages make screenless TV become a “pig on the windâ€.
The principle of non-screen television display is always the principle of diffuse reflection of light sources, and it will be influenced by the use environment more or less. It also leads to the voice of doubt when it was first introduced. Many consumers choose to stop and wait and see if they dare to start. . Persuasiveness of the text is relatively blank, and you can feel the difference between the performance of smart TV and non-screen TV.
Resolution has caught up with smart TV
In the past, smart projectors have always been the point of consumers vomiting, the size has become larger, but the resolution of the picture quality has not kept up, but it has caused a sense of graininess of the picture, and secondly, the chip capacity is too low, and the “heat loss†is easy to occur. The "focus" phenomenon causes a slight shift in the focal length of the lens, resulting in the original clear picture being blurred due to the focal length deviation.
With the investment of projector manufacturers for chip R&D and the development of light source technology, the resolution of current mainstream non-screen TVs has reached 1080P, and effectively solve the problem of heat dissipation in the machine. The 4K resource still stays in the environment of scenery and no screen TV. The resolution definitely meets the needs of consumers.
Three-dimensional sense of outstanding
In terms of facial expressions, the projector portrays delicately, facial pores and wrinkles are better displayed, and the character's facial expression looks more realistic, without the icy and imaginary feeling, and the three-dimensional effect is good.
In the same environment, the LCD TV screen looks very delicate at first glance, but the tone is warmer, and the screen tone of the non-screen TV is colder. When watching the video, the screenless TV shows the texture of the movie more fully, and the color reproduction. Accuracy is no worse than LCD TVs.
Among the three major factors affecting image quality, black level ability is particularly important and has a direct influence on the saturation of color. The black position of the projector is very good, the screen is more layered, and the details of the dark scene are rich. Contrast and black level performance is higher than LCD TVs. This is understandable, especially when watching European and American movies.
For color performance in a bright environment, no screen TV will not interfere with the saturation. In the dark environment, watching movies for a long time, due to the high brightness of LCD TVs, it will cause a certain amount of visual fatigue, but no screen TV diffuse reflection effect, soft colors between flowers, plus a large screen viewing effect but extra points.
Market acceptance will take timeThe smart micro-investment market has been very hot in the past two years. Competitors in the industry have entered the production area of ​​non-screen televisions from their respective perspectives to conduct staking events. Following the opening of the market by sophisticated manufacturers of smart micro-projectors such as rice and nuts, many traditional projection manufacturers and some newcomers have also projected the smart micro-projection force. There are also traditional TV manufacturers that have made cross-border projections, such as Skyworth. π projection.
However, the “achievements†of the non-screen TV market are not very satisfactory. Although the smart micro investment in the past two years is very fast, there are many new products, new technologies debuted, and propaganda efforts are great, but the actual market sales are still More bleak, not optimistic. The proportion of sales is less than traditional projectors. TV, as the mainstream of the family living room, is still unable to shake up in the short term, and screenless TV is more of a supplement and solves the use scenarios that are difficult to cover with traditional TV.
We must also admit that the short-circuit of the non-screen TV is still there. Because it is projected on the wall, it is necessary to cover the wall in the daytime to prevent direct sunlight from affecting the display. In addition, when the speed is not good, the program will appear. Caton, live programs have delays and so on. However, with the investment of R&D funds and the iterative updating of technologies, once the short boards are likely to be solved, and they will form a certain scale, which will drive the growth of user groups.
In 2017, the size of color TV market reached 52.03 million units in 2016. Non-screen TVs have become the most powerful contenders for LCD TVs thanks to their large screen advantages, volume advantages, embedded smart systems, and continuous optimization of prices. Or Internet industry big brothers, are quietly layout, ready to compete for the living room "fourth screen" gold mine.
to sum up:
Whether it is a normal version of a smart projection TV or a more professional laser projection TV, it shows a problem. Our living room has broken into a spoiler - no screen projection TV. Compared to the flourishing of Internet TV, the non-screen TV is still like a start-up market. This blue ocean is also very promising.
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