On November 18th, 2011, the Haier Green Talents 2011 annual general market and environmental protection music and live music salon activities were held in Beijing. Haier has concentrated on displaying the world's leading new line of green energy-saving appliances. Zhang Tieyan, director of global brand operations of Haier Group, said that Haier will take the lead in implementing corporate green responsibility and introduce more green products to the global market.
Promoting the "Green Haier" Strategy
Since April of this year, Haier has joined hands with CCTV's "Green Space" section to hold "Green Space, Enjoy Life" and China's Green Talent Recruitment Campaign, not only creating a "Haier, my low-carbon life" section, but also in Shanghai and Chongqing. The station held offline recruitment, and further established an online recruitment platform to continuously interact with netizens. To date, over 30 million netizens have been following and interacting with each other and sharing their respective green music and livelihood claims.
"Green Space, Enjoy Life" and Haier's "China's Green Talent" recruitment activity aims to create a green and healthy life for citizens across the country and lead the global home appliance industry into the era of green and low carbon consumption. This event showcases the world's leading green energy-saving technologies and products through innovative online and offline recruiting forms, allowing consumers to experience the charm of green energy-saving and environmental friendly life; and integrating local government, environmental protection organizations, environmental protection stars, and green The Dazhong people have conducted in-depth interactions with local residents, such as the "green ride" at Zhengzhou Railway Station, the "walking into the Baibuoting community" at Wuhan Railway Station, the Chongqing Environmental Protection Bureau jointly sponsored by the Chongqing Municipal Environmental Protection Bureau, and the "Green Handbook". Inspire local consumers' environmental enthusiasm. This not only reflects the "green" strength of Haier Group's global brand, but also highlights the green development trend of the entire home appliance industry.
Haier’s Green Talent Inventory event organized through the innovative network and offline recruitment form shows the world's leading green energy-saving technology and products, allowing consumers to experience the charm of green energy saving and environmental protection. According to Feng Xiaoxing, deputy secretary-general of the China Environmental Protection Association, the Haier Group's series of activities such as the recruitment of green talent, not only conveys a lifestyle of green, healthy, fashionable and lively, but also establishes green with its innovative green practices. Benchmarking.
Enabling overseas dual branding next year
Zhang Tieyan, global brand operation director of Haier Group, revealed to the media that Haier will release new products in Japan and Southeast Asia in the first half of 2012, and implement the dual-brand strategy of Haier and Sanyo coexisting overseas.
Haier officially signed an acquisition agreement with Japan’s Sanyo Electric Co., Ltd. on October 18 to acquire Sanyo Electric’s washing machine and household refrigerator business in Japan, and its washing machines, household refrigerators and other home appliances sales in Indonesia, Malaysia, the Philippines and Vietnam. . These initiatives all show that Haier accelerates its global market strategy.
According to an agreement signed by Haier and Sanyo, Sanyo will completely sell its washing machine and household refrigerator business in Japan and the white goods business in four countries in Southeast Asia to Haier. Haier will start production of the Sanyo brand in Japan and Southeast Asia from 2012, and Sanyo will transfer all of its nine wholly-owned or joint venture companies in Japan and Southeast Asia to Haier. In addition, Sanyo agreed that Haier will sell household appliances such as refrigerators, washing machines, televisions, and air conditioners marked "SANYO" in the four Southeast Asian countries within "a certain number of years". Zhang Tieyan said that Haier will launch new home appliances in Japan and Southeast Asian countries in early 2012, which means that Haier will implement a dual-brand strategy for the coexistence of Haier and Sanyo overseas.
Promoting the "Green Haier" Strategy
Since April of this year, Haier has joined hands with CCTV's "Green Space" section to hold "Green Space, Enjoy Life" and China's Green Talent Recruitment Campaign, not only creating a "Haier, my low-carbon life" section, but also in Shanghai and Chongqing. The station held offline recruitment, and further established an online recruitment platform to continuously interact with netizens. To date, over 30 million netizens have been following and interacting with each other and sharing their respective green music and livelihood claims.
"Green Space, Enjoy Life" and Haier's "China's Green Talent" recruitment activity aims to create a green and healthy life for citizens across the country and lead the global home appliance industry into the era of green and low carbon consumption. This event showcases the world's leading green energy-saving technologies and products through innovative online and offline recruiting forms, allowing consumers to experience the charm of green energy-saving and environmental friendly life; and integrating local government, environmental protection organizations, environmental protection stars, and green The Dazhong people have conducted in-depth interactions with local residents, such as the "green ride" at Zhengzhou Railway Station, the "walking into the Baibuoting community" at Wuhan Railway Station, the Chongqing Environmental Protection Bureau jointly sponsored by the Chongqing Municipal Environmental Protection Bureau, and the "Green Handbook". Inspire local consumers' environmental enthusiasm. This not only reflects the "green" strength of Haier Group's global brand, but also highlights the green development trend of the entire home appliance industry.
Haier’s Green Talent Inventory event organized through the innovative network and offline recruitment form shows the world's leading green energy-saving technology and products, allowing consumers to experience the charm of green energy saving and environmental protection. According to Feng Xiaoxing, deputy secretary-general of the China Environmental Protection Association, the Haier Group's series of activities such as the recruitment of green talent, not only conveys a lifestyle of green, healthy, fashionable and lively, but also establishes green with its innovative green practices. Benchmarking.
Enabling overseas dual branding next year
Zhang Tieyan, global brand operation director of Haier Group, revealed to the media that Haier will release new products in Japan and Southeast Asia in the first half of 2012, and implement the dual-brand strategy of Haier and Sanyo coexisting overseas.
Haier officially signed an acquisition agreement with Japan’s Sanyo Electric Co., Ltd. on October 18 to acquire Sanyo Electric’s washing machine and household refrigerator business in Japan, and its washing machines, household refrigerators and other home appliances sales in Indonesia, Malaysia, the Philippines and Vietnam. . These initiatives all show that Haier accelerates its global market strategy.
According to an agreement signed by Haier and Sanyo, Sanyo will completely sell its washing machine and household refrigerator business in Japan and the white goods business in four countries in Southeast Asia to Haier. Haier will start production of the Sanyo brand in Japan and Southeast Asia from 2012, and Sanyo will transfer all of its nine wholly-owned or joint venture companies in Japan and Southeast Asia to Haier. In addition, Sanyo agreed that Haier will sell household appliances such as refrigerators, washing machines, televisions, and air conditioners marked "SANYO" in the four Southeast Asian countries within "a certain number of years". Zhang Tieyan said that Haier will launch new home appliances in Japan and Southeast Asian countries in early 2012, which means that Haier will implement a dual-brand strategy for the coexistence of Haier and Sanyo overseas.
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