In 2016, the color TV market has shown signs of recovery, but at the same time the panel supply problem is also very prominent. The panel, especially the large-size panel, is in short supply. Raw materials, labor costs and other factors have caused panel prices to continue to rise. At the consumer level, users’ demand for TV screen sizes is also constantly escalating, and demand for 65-inch or even larger 85-inch TVs has risen significantly. Zhong Yikang predicts that in 2017, the panel price in the TV market will continue to rise, and large-size, high-performance color TVs will receive more attention.
The price of color TV sets is constrained by panel factors. Changes in panel prices are affected by supply and demand. The relationship between various sizes is driven by the whole body. Adding a certain size of production capacity will inevitably reduce the corresponding production capacity of other sizes and affect the panel. price. A size of the panel is in short supply, increasing the size of the panel production will inevitably affect the other size panel production capacity. With such a cycle, the price of the entire panel industry will be pushed up as a whole.
Starting from the first quarter of 2016, the panel prices began to stop rising, and the trend of price increase in the third quarter was even more pronounced. China Yikang judged that the panel panel industry supply shortage in 2016 will cause the panel price to rise at least until the first half of 2017. The panel price supply situation will gradually ease in the second half of the year, and panel prices may have a correction.
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In addition, as consumers' demand for TV screen size increases year after year, after 55 inches, 65 inches will become a rising star in 2017, and 70 inches will emerge. The retail volume of 65-inch, 70-inch, and 75-inch in large-size and over-sized sizes increased by 0.8%, 1.2%, and 18.6% year-on-year, respectively, and the growth potential was obvious.
According to the forecast of Ovid Cloud Network, the TV market will continue to maintain its growth trend in 2017. The annual retail sales volume of the Chinese TV market will reach 53.10 million units, a year-on-year increase of 4.2%, and retail sales will reach 164 billion yuan, up 5.1% year-on-year. Large-screen TVs will be popular in 2017.
Taking LeTV as an example, the 65-foot segment in 2016 accounted for 31% of the total sales, which is equivalent to 3 LeTVs for each of the 10 65-inch TVs sold. The larger size of the 85-inch is also attracting attention. It can be seen that the user's demand for the viewing experience is increasing.
In addition to the screen size, in terms of product technology, after the 4K and HDR, no borders, ultra-thin, curved surfaces, quantum dots, and OLED will become a strong support for 2017's color TV differentiation. Brands like LeTV are accumulating many advantages in design research and development. For example, Super TV U65 debuted at CES adopts an edgeless + double-glazed glass design with a body thickness of only 6.9mm and LeTV's largest quantum dot-TV, the uMax85Q.
The upgrading of the hardware part of the product is an important part of the competitiveness of the enterprise. In today's hardware technology and product prices tend to be transparent, the soft power of the product can better highlight the difference. In this regard, after LeTV has reached tens of millions of users, it has taken the depth and precision of its operations as an important plan and target for the next three years. This also proves that the user's use of television has shifted from pure hardware to the pursuit of content. This is a great and fortunate time for the color TV industry.
Chinese consumers have experienced economic growth over the past few decades. Their income and wallet have been sufficient. Consumers are no longer simply looking for cheaper prices, but better products and better services. Under the call of reform on the supply side, we must provide consumers with hard-boiled hardware products, and provide consumers with value-added services such as hard-to-get contents.
The price of color TV sets is constrained by panel factors. Changes in panel prices are affected by supply and demand. The relationship between various sizes is driven by the whole body. Adding a certain size of production capacity will inevitably reduce the corresponding production capacity of other sizes and affect the panel. price. A size of the panel is in short supply, increasing the size of the panel production will inevitably affect the other size panel production capacity. With such a cycle, the price of the entire panel industry will be pushed up as a whole.
Starting from the first quarter of 2016, the panel prices began to stop rising, and the trend of price increase in the third quarter was even more pronounced. China Yikang judged that the panel panel industry supply shortage in 2016 will cause the panel price to rise at least until the first half of 2017. The panel price supply situation will gradually ease in the second half of the year, and panel prices may have a correction.

According to the forecast of Ovid Cloud Network, the TV market will continue to maintain its growth trend in 2017. The annual retail sales volume of the Chinese TV market will reach 53.10 million units, a year-on-year increase of 4.2%, and retail sales will reach 164 billion yuan, up 5.1% year-on-year. Large-screen TVs will be popular in 2017.
Taking LeTV as an example, the 65-foot segment in 2016 accounted for 31% of the total sales, which is equivalent to 3 LeTVs for each of the 10 65-inch TVs sold. The larger size of the 85-inch is also attracting attention. It can be seen that the user's demand for the viewing experience is increasing.
In addition to the screen size, in terms of product technology, after the 4K and HDR, no borders, ultra-thin, curved surfaces, quantum dots, and OLED will become a strong support for 2017's color TV differentiation. Brands like LeTV are accumulating many advantages in design research and development. For example, Super TV U65 debuted at CES adopts an edgeless + double-glazed glass design with a body thickness of only 6.9mm and LeTV's largest quantum dot-TV, the uMax85Q.
The upgrading of the hardware part of the product is an important part of the competitiveness of the enterprise. In today's hardware technology and product prices tend to be transparent, the soft power of the product can better highlight the difference. In this regard, after LeTV has reached tens of millions of users, it has taken the depth and precision of its operations as an important plan and target for the next three years. This also proves that the user's use of television has shifted from pure hardware to the pursuit of content. This is a great and fortunate time for the color TV industry.
Chinese consumers have experienced economic growth over the past few decades. Their income and wallet have been sufficient. Consumers are no longer simply looking for cheaper prices, but better products and better services. Under the call of reform on the supply side, we must provide consumers with hard-boiled hardware products, and provide consumers with value-added services such as hard-to-get contents.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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