[Abstract] Nintendo said that the company plans to sell 2 million in the first month of Switch's listing.
Tencent Digital (Mike) Nintendo's all-new generation game console Switch will be launched on the same day this Friday, and the new console will cost 299 US dollars (about 2060 yuan). Switch is also seen as a brand-new weapon to help this veteran game company reverse the current sluggish sales situation and compete with Sony PS4 and Microsoft Xbox One.
At present, Nintendo's movements in the game field can be described as one after another. Last year, the mobile game market has made quite good achievements. It first popularized the global Pokemon Go AR game, and then launched the "Super Mario Cool Run" game on the smart phone platform. Great success has been achieved, especially since the latter has long held the top spot in iPhone platform game downloads and has reached millions of downloads.
Nintendo said that the company plans to have sales of 2 million in the first month of Switch's listing. The strong demand for Switch was mainly due to the poor sales of the previous Wii U, which is a far cry from the 100 million Wii units sold 10 years ago.
The Switch is equipped with a removable display, players can play games like a tablet computer, and Joy-Con control handles on both sides can also be removed. This kind of idea is better for Switch users to experience the fun of mobile games.
The detachable handle also allows players to experience somatosensory games like boxing and pistol duel. In the past few years, Nintendo has traditionally equipped somatosensory controllers on traditional home consoles, such as the N64 and GameCube, GameBoy, and DS handhelds.
According to Nintendo’s previous introduction, Switch’s first games in the initial stage of the game were only 8 games including “The Legend of Zelda,†and more than 400 people have already queued up at the current sales location in Tokyo. Many of them are veteran gamers. Not only do they already own Sony PS4, Nintendo N64 and DS consoles, but they also want to experience Nintendo's new works for the first time.
"Switch is Nintendo's most important product in the past ten years," said Serkan Toto, Nintendo's game manager. "This is Nintendo's first product that combines a portable game console with a next-generation console, a common platform."
However, if Nintendo wants to battle two markets through one host, it is also a great risk. “Although some people think that Nintendo’s move is one stone and two birds, there are embarrassing situations where both sides can be bothered,†Toto said.
Switch's current view does not bring much confidence to investors. Since last October, Nintendo's share price has fallen by 10%. Although Nintendo has achieved good results in the mobile game market, it still has a big gap compared with Sony and Microsoft. In particular, Sony's PS4, since its launch in 2013, has accumulated sales of over 53 million worldwide.
Sources: japantimes, abs-cbn, cbslocal
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