On the occasion of the 10th anniversary of the iPhone's release, the WeChat applet was launched. The online edition of The Wall Street Journal stated that Tencent began to enter the long-term application field of Apple and Google by using small programs. Some analysts pointed out that Tencent’s message is that they want to play a leading role in the next 10 years. However, some experts say that for heavy users, the application experience is still better, so the applet should not threaten the status of the app store. Developers and users may also take a considerable amount of time to adapt to small programs. The following is the full text of the article:
First, on the occasion of the 10th anniversary of the iPhone's release, WeChat founder Zhang Xiaolong pays tribute to Apple in the circle of friends. At the same time, WeChat has released a new application platform that may challenge Apple in the next 10 years.
Zhang Xiaolong posted a set of photos of the 2007 iPhone conference in his circle of friends. The conference was iconic. At the same time, Tencent Holdings, a parent company of WeChat, launched a network application for smartphone users, and began to enter the long-term leadership of Apple and Google through their respective mobile systems.
Tencent wants to play a leading role by small programs
"Tencent's message is that they want to play a leading role in the next 10 years," said market research firm Canalys analyst Jia Mo.
The launch of the small program is the latest example of WeChat's continuous measures to challenge the global technology giant. Wechat was previously a simple chat application, and now it has become a digital version of the Swiss Army Knife (meaning more features), allowing its 846 million users to read news, pay bills, buy movie tickets, and even handle banking.
The applet was launched yesterday, it is based on the cloud, so users can use it without downloading, and it does not occupy the phone storage space.
Apple and Google have not commented. Apple's iOS and Google Android systems each have more than 1 billion active users. According to market research firm Kantar Worldpanel ComTech Asia, in the third quarter of last year, Apple's iOS China market share was 17.1%, and Google Android was 82.6%. Apple said last week that its sales in China last year increased by 90%.
Avoid conflicts with Apple app policies
A Tencent spokesperson said that during the development of the small program, the company maintained regular communication with Apple. Tencent is careful in describing the small program to avoid describing it as an app store. Tencent said that the core positioning of the small program is not to release the application. Apple does not allow third-party app stores in the iOS App Store. Tencent also abandoned the plan to include "applications" in the platform name, and instead called it "programs."
Ma Huateng, chairman of Tencent’s board of directors, said on its WeChat last September: “Apple does not allow us to call it the 'application number', which in turn may be a good thing.†At the time, the small program began to enter beta testing.
The applet is not in a centralized app store, but is designed to let users find it through a third party. For example, a user can scan a QR code or look for a small program in a search. But once the WeChat user opens a feature, the "small program" tab will appear on the user's WeChat main screen.
The applet has similarities to the services provided by Google and Apple, and is designed to help developers develop lightweight applications that don't take up storage space on the device. Google launched a streaming application service in 2015. Apple opened the iMessage service to third-party applications last year.
Can I replace the app store?
According to Dong Xu, an analyst at Analysys International, these small programs are suitable for frequently used, less complex functions. “Any tool should help users improve their efficiency,†Zhang Xiaolong said in a speech last month. “This is the goal of a tool, mission.â€
Industry experts say that compared to most traditional applications, the first batch of small programs on the line is simpler, with fewer features and functions. "For heavy users, the application experience is still better, so I don't think he will threaten the status of the app store," said Zhu Xiaohua, product manager of the online Q&A platform.
Hong Bo, a Beijing-based technology analyst, believes that "small programs are not a simple replacement, and developers and users take a long time to adapt to it."
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