Today, in the Tencent GAD "On the Road" column, Sony Interactive Entertainment (Shanghai) President Tian Tianwu received an exclusive interview with the media and shared his views on the development of Sony's new year and the future of VR games.
In October last year, PSVR was released globally, and the PSVR Bank has also been very popular in China. Tian Tianwu said that PS4 had expanded some markets in the country before, which laid a certain foundation for the popularity of PSVR. However, due to the relatively low awareness of VR, Sony and other VR hardware vendors may need to take one more step to successfully develop the market. In his opinion, hardware and software are like the two wheels of a bicycle. Be sure to synchronize. With good hardware, there must be good software to promote the popularity of hardware. So continue to enrich the content, so that more excellent games appear on the PSVR platform, Sony's focus this year's work.
For the domestic players concerned about the sale time of the PS4 Pro country line, Tian Tianwu said that the current PS4 Pro BN has officially passed the 3C certification, and currently Sony is also closely preparing other related work, it still takes a little time. However, Wu Renshu promised that this year it will definitely bring the national version PS4 Pro to domestic players. Faced with questions about the change of PSVR, Tian Tianwu said that the current PSVR is less than one year old and is still in the stage of collecting feedback from market information. There is no plan for any change, but Sony’s research on related hardware upgrades has been ongoing. .
The PSVR exclusive game "Resident Evil 7", known as the annual horror masterpiece, is currently one of the most popular VR games, but VR users such as Oculus, HTC and other platforms are looking forward to this masterpiece. Many people also believe that monopoly strategies will hinder VR development. To this, Tian Tianwu said that the advantages and disadvantages of monopolization are commonplace issues in the game industry. Whether or not the ultimate decision-making power lies in the developers and distributors, and it is not clear whether monopoly is good or not. not good. From the developer's point of view, multi-platform is the maximization of commercialization, but the first multi-platform may also be the method of maximizing commercialization. After all, a game has different expectations for different platforms. The purpose of developers is also to increase the potential of the market through different strategies.
Although IP masterpieces such as "Resident Evil 7" have their own influence and topicality, in Tian Tianwu's view, whether IP masterpieces or creative "small and beautiful" works have the opportunity to become explosive models. VR game is a huge blue ocean market. Developers can use VR technology well and develop their own creativity. Wu Renshu also emphasized that storylines and playability are the two most important points in developing games, followed by technology. Among them, the most important thing to do is to create games. The place where the game is connected to the movie is the key to having a good script. Whether it is a story or not is the biggest difference between an explosion and a general product.
As for how to define the explosives, Tian Tianwu also said that the explosives and economic benefits are not fully equated, and they may even be equal signs. For example, taking an Oscar movie may not be the best. In the process of building explosion models, innovation and experimentation are very important. No matter if it is technical, economic or creative, as long as there are more trials, there will be explosions. And such explosions will play a key role in the development of the industry. Such benchmarking works can point the direction and path for VR industry insiders.
Not long ago, Sony announced the list of China Stars finalists, and there are 5 VR games among the 10 finalists. Tian Tianwu said that Sony is committed to tapping China’s excellent VR team and IP to help them realize their potential. For these development teams, the National Bank PSVR is the first place of work, but the vision is definitely global, and PSVR has more than 40 million installed capacity in the world, which will be a platform for Chinese developers to realize their potential.
Whether or not it will expand the selection of the National Bank PSVR game in the future, Tian Tianwu said that each game on the PS platform has undergone strict quality control. Sony will not lower its standard for games in the future, but it will increase efficiency to a certain extent and make the process more smooth.
At present, in addition to games, foreign PSVR platforms have also launched a number of commercial applications such as tourism and sports. Tian Tianwu said that PSVR is more vertical to games and movies, and PSVR is also preparing related video content.
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