At the beginning of this year, at the CES show in Las Vegas, Emotech created Olly, which won four innovation awards for “the world's first robot with emotional personalityâ€. This achievement is the first time in the industry. If you are still new to Olly and Emotech, it's time to get to know them through this article. And if you think that Emotech is another technology company born in Silicon Valley, led by Europeans and Americans. Then the next articles and interviews may subvert your understanding and bring you new inspiration for creating artificial intelligence companies.
“When you are overseas, you can always discover new opportunities and inspirations from the ubiquitous East-West comparison. The overseas environment also allows you to sculpt your products with a more calm attitude and achieve your team. The reduction, offsetting the increase in brutal growth."
The person who shared this experience is Chelsea Chen, co-founder of Emotech. Unlike the "old-fashioned Chinese bosses", Chelsea has the iconic vibrancy and passion of a new generation of Chinese entrepreneurs.
“We are all witnesses to the first generation of social networks.†Chelsea talked about her own experience with Zhuang Hongbin, another founder of Emotech, before starting a business. “We have experienced the whole process of technology to improve people's relations, from alienation to intimacy. At that time, we witnessed the power of science and technology in humanity and emotion.â€
The same experience and feelings, let Chelsea, who just resigned from Beijing Ogilvy's social marketing department three years ago, and Zhuang Hongbin, an entrepreneur in London, teamed up to create an artificial intelligence robot company, Emotech, in London. “Explore and improve people. The relationship with technology is precisely the vision that the company has publicly announced.
Emotech's name also stems from the ingenious combination of EmoTIon and Technology. "Human emotions and science and technology are no longer isolated and isolated from each other, but should be integrated with each other and complement each other. Through the innovation of artificial intelligence, the relationship between people and machines can be improved again, and the quality of life of people can be improved." Chelsea explained His own understanding of artificial intelligence and Emotech.
Landing overseas, have the confidence to chooseThe creation of the artificial intelligence company Emotech in the UK was a decision that many of the friends around Chelsea could not understand.
Some people don't understand why Chelsea is starting a business in the field of artificial intelligence that he is not familiar with. Natural technical barriers and incompatibility of industry rules will be a severe test. Some people can't understand why she has ruined her own savings in China. The network and successful experience advised her to return to the country where the cultural context is more familiar to the market environment.
In the face of the original question, Chelsea and Zhuang Hongbin have their own confidence in overseas entrepreneurship.
“When I and Zhuang Hongbin chose to set up an artificial intelligence company in the UK, the most important thing is that the UK itself has a global reputation and strong strength in the field of artificial intelligence research and development. With such a background as a pioneering soil, the company will be rich in the initial stage. Think tank reserves, cutting-edge technology research and development and a broad market."
Chelsea said, “And, Europe has the world's most demanding consumers. Passing the test in the European market will add Emotech's confidence to promote globally, which indirectly gives Emotech an excellent opportunity and condition for future development. â€
At the beginning of this year, Emotech's flagship product, "Elily, an intelligent robot with emotional personality", won four CES exhibition innovation awards in an unprecedented way. It also confirmed that Chelsea and Zhuang Hongbin first landed in the UK and chose to start business in the field of artificial intelligence. Correctness.
International entrepreneurship, more than lostWhen talking about the differences and difficulties in overseas entrepreneurship compared to domestic entrepreneurship, Chelsea said that in fact, difference is both the biggest difficulty and the best opportunity.
“The cultural differences and contradictions between countries have indeed caused some friction and communication costs for Emotech, which has formed a diversified international team, but it is in this international difference that Emotech has gained internationalization. Vision and Layout Global ambitions, enjoy the excitement of colliding with colleagues from different cultural backgrounds, and the aesthetic enhancement brought by foreign frontier design and art. Such growth is the exclusive benefit brought by overseas entrepreneurship. ."
In addition, Chelsea also said that the entrepreneurial environment in Europe, the unique market environment and the slow economic development rate relative to the domestic, gave Emotech startups a space for products and services.
“Only the quick success and radical short-sightedness are no longer the background sound of the whole market. It is only possible for companies like Emotech to take the time to analyze the market's insights, spend energy to improve the quality of a product, and spend a creative effort to create a creative and A cohesive team is actually more efficient and more meaningful than pursuing short-term success and rough profits."
This is Olly, but Emotech's ambitions don't stop there.A more tolerant economic environment, a better R&D ecosystem and a more development team have allowed Chelsea and Zhuang Hongbin's Emotech to create the robot Olly. Based on the application of artificial intelligence engine and deep learning technology, scientists and engineers from various fields have developed a unique personality for Olly, allowing it to continuously learn and grow in the daily interaction with the owner, and gradually appear to be consistent with the owner. Emotions and personality. Chelsea believes that this is an important reason for users to fall in love with Olly.
“Before the advent of Olly, the highly personalized human-computer interaction technology has not yet appeared. Therefore, every time you communicate with the robot, you will always get the same answer. But based on the personality and daily life pattern of the consumer. Olly will respond to the questions and needs of different users."
Not only that, Chelsea said when introducing Olly, "It also pre-manages your personal schedule based on the user's lifestyle, helping you focus your life on what you really like to do."
This is also the biggest difference between Olly and the current home helper robots on the market, such as Amazon's Echo and Google Home.
After winning four awards at the CES show with Olly at the beginning of this year, Emotech participated in the Innovation Forum at the just-concluded Cannes Creative Festival. Founder Chelsea and PSD Media Asia Pacific CEO Susana Tsui look forward to the future impact of robots and discuss the potential of artificial intelligence in marketing and advertising.
"Emotech's goal is not to end with artificial intelligence products like Olly, but to target the power of artificial intelligence." Chelsea said on the forum, "Co-branding's business strategy customization, software licensing, data applications, especially It is the commercial application of the East and West world, which is our real expectation for the future of Emotech, and it is Emotech's hope to bring innovation and breakthrough to more industries with the power of artificial intelligence."
Conclusion:
In the face of the booming domestic entrepreneurial wave, the new generation of Chinese entrepreneurs who choose to start overseas are undoubtedly a remarkable minority. Instead of choosing to copy foreign advanced products and experiences, we will directly carry out our own business overseas. From forming a diversified team, absorbing cutting-edge technology to research and development, and producing products that meet market needs, each step is an unprecedented new exploration. More and more Chinese entrepreneurs like Chelsea and Zhuang Hongbin are looking for a key to unlocking the new era of Chinese entrepreneurship.
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