At Sony's 2017 Expo, the TV business attracted much attention with an OLED TV. They announced the global launch of the A1 at the conference. After the meeting, Mr. Takagi Ichiro, President of Sony Vision Products, and Mr. Xie Wei, President of Consumer Electronics Business Division of Sony China Ltd., were interviewed on Sony TV's China market share, Sony TV and entertainment business issues.
In the face of competition from TCL, Hisense and other traditional home appliance companies and Internet TV brands such as Xiaomi and LeTV, Sony TV will focus on the high-end market. China's home appliance market has gone through the era of popularization, and now it has entered the era of consumption upgrade, users will have more diverse needs.
Sony's product strategy will change in response to this change in demand. The era of TV popularization is the rigid demand, and will not pay too much attention to quality; but in the era of consumption upgrade, users are more concerned about quality. For Sony, the customer group is different from brands such as Xiaomi and LeTV, and Sony TV will firmly follow the high-end market.
The change in product strategy has also brought about a decline in the overall market share, because now in the 40 to 55 market, mainly domestic brands and Internet brands, they have a unique price advantage in these specifications of the home appliance market. . Sony's focus is on the big screen market, with more than 55 inches, and the largest is 100 inches of TV products.
Xie Wei
Xie Wei said that Sony currently has no rivals in the high-end big-screen market. He listed the data to support his own statement. Sony’s market share is the highest in the 75-inch and 75-inch TV markets. 100-inch TV is currently on the market. Less. Sony's 100-inch product, the Z9D, was red because of Wang Sicong's Weibo.
Sony Group President and CEO also expressed confidence in the TV business through the video at the conference. Sony Electronics realized revenue growth in the Chinese market in 2016. Sony’s third-quarter earnings report released in February this year showed that Sony Electronics is in China. Market sales increased by 12.8%, and Sony Electronics is still the core business of the Sony Group.
It is worth mentioning that Sony's initial price of the first OLED TV product A1 is only 24,999 yuan. Many visiting Sony fans said that the price of this product is out of their own expectations. They originally expected the price. It is over 40,000 yuan. Wang Sicong's red-hot effect combined with unexpected prices, the market performance of this OLED TV can be expected.
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