Nokia WP7's first show meets cold betting Microsoft is afraid of continued empire dream

Does a Nokia mobile phone that uses the Windows Phone 7 operating system, Nokia Maps (maps), Nokia Music (Music), and Nokia Navigation (navigate) services cost you 420 Euros and 270 Euros? The answer may be negative.

Yesterday (October 26th), Nokia World Conference (NokiaWorld2011) was opened in London, United Kingdom. At the conference, Nokia also released the first batch of Windows Phone mobile phones, four non-intelligent low-end phones, and new services and accessories.

However, the disappointment to the outside world was that after the high-profile marriage between Nokia and Microsoft, the two giants did not launch products that made the industry amazing. People in the industry believe that the WP mobile phone has not surpassed its technology and configuration, and has made the future of Nokia trying to rejuvenate its smart phone product line with Microsoft more uncertain.

Technology and Configuration Fail to Meet Market Expectations

At Nokia World Congress, Nokia CEO Stephen Elop released Nokia’s first Windows Phone phone, the Lumia800, which includes a Nokia map with detailed maps of China and supports driving voice navigation. The estimated retail price of the aircraft is 420 Euros. About RMB 3718), the product will be first listed in the United Kingdom, France and other places in November.

Another WindowsPhone is positioned in the middle of the Lumia710, the estimated retail price of 270 euros (about 2390 yuan), will be listed together with Lumia800 in China in Hong Kong, India, Russia, Singapore.

In addition, Nokia also released touchscreen full keyboard S40 mobile phone Asha (Hope) 200,300,201,303; According to "Daily Economic News", Asha200 will not enter the Chinese market, and other models will be changed to 3000 in the Mainland , 2010, 3030.

On February 11 this year, Nokia announced that it will cooperate with Microsoft and will use Windows Phone as the main operating system for smart phones. It also announced that Nokia Maps will become a core component of Microsoft's mapping services, and Nokia's content and application stores will integrate with Microsoft's Microsoft Marketplace.

Therefore, the cooperation between the two parties also makes the outside world have special expectations for WP7. However, after the release of Nokia's two mobile phones, the industry's response was unusually flat.

Chen Zhigang, a communication expert, believes that Nokia's WP7 product does not exceed the technology and configuration compared with Apple's iPhone 4S and other products currently on the market. Overall, innovation is not enough, and the highlights are insufficient. It is worth mentioning that the first product after the cooperation between the two parties does not see more content based on business integration.

Li Yi (microblogging), executive vice president and secretary-general of the China Mobile (microblogging) Internet Industry Alliance, told the “Daily Economic News” that Nokia’s WP7 products have no obvious advantages, regardless of the configuration of mobile phones or the price of mobile phones. It also means that Nokia can hardly compete with other mobile phone manufacturers such as Apple.

WP mobile phone or into a dream

In fact, since Apple introduced the iPhone smartphone in 2007, Nokia has suffered a huge impact, resulting in a loss of 630 billion euros (about 88 billion US dollars) in market value.

As of now, it is widely believed that WindowsPhone may be the "savior" for Nokia to recapture the market share of smartphones.

Prior to this, Nokia and Microsoft started cooperation to accelerate the pace of taking smartphone market share. Microsoft also needed to cooperate with an important mobile phone manufacturer to provide strong impetus for the development of the Windows Phone operating system.

Michael Schroeder, an analyst at Finnish investment bank FIMBank, believes that "Microsoft and Nokia need to devote all their efforts to building new devices. If the Windows Phone strategy fails, it will be extremely difficult for both parties to regain this market. ”

One fact that cannot be ignored is that Nokia regards Microsoft as the last straw, and then, for Microsoft, Nokia is not the only member of the Windows Phone camp.

According to the "Daily Economic News" reporter, previous news that Microsoft will provide 28 million pounds to Nokia and Samsung Electronics to help Nokia and Samsung Electronics for WindowsPhone mobile phone advertising campaign. As a strategic partner of Microsoft, Nokia received 20 million pounds of funds to promote the first mobile phone using the Windows Phone 7.5 "mango" system.

However, Samsung Electronics previously signed a similar cooperation agreement with Microsoft. It is understood that Nokia has commissioned advertising companies to carry out a unified marketing campaign to promote Windows Phone mobile phones, highlighting the phone's social media features and applications and games.

Chen Zhigang pointed out that Microsoft has made very strict restrictions on the hardware specifications of the Windows Phone 7 platform. On the one hand, all Windows Phone 7 platform system levels of experience will not differ too much; on the other hand, to win over "people's hearts", Microsoft will not only give Nokia "opens a small stove" and ignores Samsung and other manufacturers.

Li Yi believes that Apple's experience proves that both the terminal equipment and the application are the users of the world. For Nokia, the highly acclaimed Meego system and the equally admired N9 have all been beaten up by Nokia, and the Symbian that sustains life is also a hero. What does Nokia use to compete with other manufacturers? Obviously, Windows Phone 7 has not yet become the correct answer. Nokia's future has a lot of uncertainty.