Microsoft wins five reasons for tablet competition

"PCWorld" Internet edition said on Saturday that Microsoft will soon launch Windows systems that support ARM processors. At this year's International Consumer Electronics Show (CES), Microsoft demonstrated earlier versions of Windows 8 on tablets. Industry insiders believe that the five reasons decided that Microsoft can still win the tablet market competition.

1. A unified experience of Windows has nearly 90% of the desktop operating system market. Although tablet computers are different from desktop computers, users will be willing to use tablets that provide a similar experience.

2. Software Library Intel previously told investors that the ARM version of the Windows system will not be able to run the previous software, which will affect the number of software on the Windows Tablet PC. However, Microsoft has clarified that Intel's claim is only a guess. Microsoft has already demonstrated Office and IE10 on ARM processor tablets.

Even if Intel's statement is correct, Microsoft can still provide developers with the necessary tools to help them port x86 platform applications to the ARM platform. If users can use more software that they are very familiar with in the past, Windows tablets will be able to achieve greater success.

3. A variety of hardware Apple currently leads the tablet market, but Apple has only a new iPad 2 product. Although the iPad 2 is also divided into many different models, the hardware is basically the same. Future strategies for Windows tablets may be similar to Android tablets, and users will see a variety of products with different appearances and sizes. This diversity offers users multiple options.

4. Prices A number of vendors developing Windows tablets will bring price competition, and vendors can use different components to reduce costs. However, in a variety of tablet computer components market, Apple currently has a dominant position, leading to other manufacturers can not get sufficient component supply, and thus difficult to promote the decline in prices.

5. Full preparations Microsoft has been developing tablet PC products for many years, but after Apple introduced the "iPad generation" tablet PC, Microsoft has not yet responded. Microsoft's strategy is to develop the right product, rather than rush to enter the market.

At present, iPad's competitors mostly enter the market without being prepared. Both the Motorola Xoom and the BlackBerry Playbook could have become important iPad competitors, but the lack of these products in some areas is disappointing to users. This leads to a weak sales of the product and affects the user's impression of similar products in the future.

All in all, if Microsoft can take the right approach, provide users with a familiar but unique experience, and make the price competitive, then Microsoft will be able to win the tablet market competition. Industry insiders also believe that Microsoft should develop the Tablet PC version of Windows Phone 7, because this operating system was previously mainly targeted at hand smart phones.