LED Lighting Dealer: Mr. Chong's Redevelopment

Recently, the Yellow River and Wang Jiarong, the general manager of Huangjia Lighting, had a face-to-face exchange. Both of them focused on the strategy and more industry phenomena of Huangjia this year, and conducted in-depth discussions on marketing and marketing. After finishing the recording, the author recorded two wonderful moments.

The industry is facing a huge pain in the Yellow River: Now, there are two trends in the industry becoming more and more obvious. The first trend is: Some manufacturers monopolize high-quality distributors, and these dealers will no longer choose other brands; the second trend is: The difference is getting worse and worse, and basically follow a principle, the worse the business is, the easier it is to fight the price war, and in the end, it will destroy itself. Therefore, non-standard custom manufacturers hanging on the streets are now unable to find North because they do not know what they can do now. If they see someone else's help, he will do it. In fact, he can't do anything. He tossed it once more. He died. Why? For example, the lights you made, the customer's expectations are high. As a result, you will be disappointed. If you lose money, you have to lose money. This is different from famous products. Non-standard projects are extremely harsh on products, and manufacturers can't receive money if they don't pay attention. They are deducted and even punished.

Wang Lirong: The quality requirements in the engineering field are indeed very high. The project is not something that ordinary manufacturers can afford. It actually has many conditions. To my mind, many manufacturers do not have the qualification to undertake the project.

The Yellow River: The current situation is "After the feast, it is streaking." Obviously. There are many things we do now that lack science and reason. What should we do when such a turbulent and chaotic situation arises? In fact, it is necessary to maintain enough soberness, sufficient reason, sufficient wisdom, and sufficient professionalism. At this time, a professional is not easy to die, and unprofessional will die. Professional service will be a good job and unprofessional fucks. Will die.

Wang Lirong: Everyone is very confused and does not know what to do. The overall market is not optimistic, at this time, companies will also engage in some activities, make influence, and stir the market. But this is only a plan to slow down, business is still difficult to do, orders are not received much. Business is difficult to do year after year, and you don't know how to do it. Many times, customers come to Guzhen, not to buy lights and sell lights, but to carry out various purposes, or to understand the market, inspect the market, talk about old chats... The selection of lights is not their main purpose. Few people will now Go to the street to find a lamp. Some time ago I went to Zhengzhou on a business trip and found that several large stores like the Red Star McGraw are very deserted.

Yellow: I personally think that it is right to stick with it. However, it is still very difficult. Where is it difficult? Under normal circumstances, at this time, it still needs to be embarrassed. This process of embarrassing is very difficult. Today, Yan Zhi is very strict, which involves all aspects, so at this time, LED lighting companies must keep their heads awake.