After the circle, Alipay pushes new features:
- AR real red envelope.
The so-called AR is Augmented Reality, augmented reality technology. The goal of this technology is to put the virtual world in the real world and interact on the screen.
How to play?
In Alipay's "red envelope" option, there is an "AR real red envelope".
If you want to make a red envelope, click on the "Tibetan Red Packet", then take a real scene, hide the red envelope in the real scene you are aiming at, choose the number and amount of red packets, and the range of people involved in finding red envelopes (limited to friends or everyone).
If you want to grab a red envelope, click on “Find Red Packet†and take a photo at the same angle to the real person at the red envelope. Point the lens at the item to find the red envelope.
?
How to earn?
Unlike the WeChat red envelope, the real red envelope is not limited to the added friends when playing, but can be extended to everyone.
The biggest benefit of this setting is that the interaction between "hidden" and "find" can occur between strangers.
This is undoubtedly a big selling point for the business.
For example, a brand “hidden†N red envelopes in its own store, inviting everyone to “findâ€.
Then it will undoubtedly attract more people to the store.
Some people may be old customers, come to the store and buy something by the way.
Some people may just pass by, see a red envelope can "find", then come in and try their luck, and also buy something by the way.
For merchants,
It not only increases the brand's popularity, but also advertises with Alipay's platform.
Increased the chance of customer spending.
For Alipay,
Both attract business customers and earn intermediate fees.
It is also filled with the cash flow of Alipay.
Wonderful! Double-edged with one arrow!
Starting from January 1st, this feature will be realized, AR merchant red envelopes are strong, users can find the merchant's cash red envelope through the red envelope map.
How to win?
At the end of November this year, the Alipay team launched the "circle" function, which had received a lot of bad reviews.
Although the "circle" earned enough attention in a short period of time, it was also questioned that marketing methods were too vulgar and thus criticized.
Many people lament that Ali, as the leader of Chinese private enterprises, has the ability and should find a better way to market.
Since then, Alipay has also issued a statement apologizing.
After a lapse of one month, the Alipay team introduced new features again.
The same is to push the social function, the launch of this real red envelope, clean and beautiful, with the function itself to speak, refreshing, bright eyes.
Alipay has added another entertainment event to the Spring Festival this year. It is also believed that this feature will win a better reputation while attracting more users.
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