A few days ago, Konka and Galaxy (GITV) jointly launched T60 Super TV, saying that the introduction of Tencent content through the content service platform managed and operated by GITV will redefine the Internet TV. People at the sight of the eye knew that Konka had almost completely copied the LeTV TV Super TV set in terms of product name, content play, and even promotion of slogan, and both parties had therefore launched a “Super TV†dispute. Recently, it was rumored that LeTV will launch a third-generation super TV, or will once again upgrade the television industry to compete.
Letv TV tweeted through the official microblogging, "Imitate another image, but also not super, can not look forward, it will turn back," and stressed that "Super TV" brand for music as the first, the entire network of copyright film and television resources, no Ecology is not super and so on. Then Konka responded by saying, "Turn back, look farther," saying that he had already released television in 2001, emphasizing that he was an old veteran.
In this regard, Le Vision smart terminal business group COO Liang Jun said, "The music as the vertical integration model of ecology, copying threshold is extremely high. Of course, we also welcome more colleagues to follow suit, but we are looking forward to seeing a truly competitive product, Products that truly bring disruptive experiences and services to users, not just imitations of brand names."
Liang Jun believes that LeTV is not a simple hardware, content, applications, etc., but LeTV based on the "platform + content + terminal + application" a complete vertical integration of the industrial chain. LeTV built the ultimate experience of super TV in the overall innovations of the cloud video platform construction and transmission technologies, content, hardware and UI operating systems, applications and other aspects and links. LeTV is a new category that is significantly different from traditional TVs and other smart TVs. It allows the television industry to quickly cross the smart age and enter the ecological era.
In the business model, Super TV does not rely on hardware to make profits. Instead, it provides users with valuable value-added services and continues to have a strong relationship with users. It has content, services, advertising, and application multiple profit models. In the marketing mode, we have created a CP2C-wide process to reach users first, cut down marketing costs, channel costs, and unreasonable brand premiums, and transfer more benefits to users, and insist on pursuing the ultimate product regardless of the hardware screen or module. , Smart modules, or software services, content, are pursuing the ultimate, rather than like some manufacturers, low with high prices, high with ultra-high prices, or ultra-low with low prices, ignore the cost-effective, disregard the interests of users.
LeTV is not only an internet company, but also an internet industry company. It is using the internet thinking and mode to transform traditional industries. The original competition in the industrial era was a peer-to-peer competition, and the future was a chain-to-chain, ecological-to-ecological competition. The single point is difficult to compete with the chain and ecology. Now it is very difficult to see a single point of breakthrough company. Taking into consideration several factors, LeTV's vertical integration model has a high threshold of replication.
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