Since the birth of the first Land Rover discovery in June 1989, this chassis, suspension, steering and braking system has been derived from the new Range Rover brand with five generations of family members. It is found to be cheaper than the Range Rover and has a certain off-road capability, especially the stepped roof, roof side windows and profiled rear windows make it so distinctive. However, the whole new generation of debuts at the Paris Motor Show last year has changed the square and angular design of the predecessors, adding many elements of arc and soft lines, and seems to have lost the "rough" temperament of previous generations. On March 2nd, this fifth-generation Land Rover, which has been controversial since its inception, is about to be listed in China. In the face of the increasingly competitive luxury SUV market, the whole new generation finds its ability to continue the brilliant achievements of its predecessors. Everything remains to be assessed and considered by the market.
A new generation of Land Rover has found that many people may see the feeling of a new generation of Honda CRV when they see the new generation of Land Rover. Obviously, the newly discovered body design has become very young from the rough and stable style, slightly aggressive and avant-garde, and the overall style is quite different from the previous four generations. It should be noted that the discovery 4 that has been discontinued is the same as the hard-shell style of Mercedes-Benz G-Class and Land Rover Defender, but you may not see this masculine feature in the whole new generation.
The first generation of discovery was launched after the success of the Range Rover. The reason why Land Rover insisted on doing this was because it had already seen the SUV market getting hotter, but the single Land Rover product urgently needed a new product to grab the market. However, due to financial constraints, Land Rover decided to develop on the basis of the Range Rover, but ultimately chose the design style of the stepped roof, and added additional glass on the drip fence on the roof, so the first generation found that the size is quite the same as the Range Rover. , but the car body shell style is completely different from the new model. In the subsequent development, it was found that a unique style of car was gradually formed, that is, more emphasis on functionality and practicality. For example, it has stronger off-road performance and can provide space for seven adults.
Land Rover discovered that the design of the car model evolved just because the dull style of the iconic straight line was discovered in the past, and the difference from the Range Rover, focusing on off-road and practical positioning, made the debut of the fifth generation so sensational. After all, its design It can be said that there has been a subversive change. However, this does not mean that discovery is no longer a discovery. In addition to the very different appearances, it is not difficult to find out from the whole new generation. Land Rover is trying to use this new technology to bring the professional SUV closer to the trend-setting design trend, and the resulting effect may be amazing.
The first thing worth mentioning is the newly discovered off-road performance. Although it may not be found on the appearance of 4, there is a cross-country fan, but its four-wheel drive system has become more powerful. Regardless of the ground clearance or the wading depth, the fifth generation found that these two performance indicators are the best in their class. Its off-road assistive technology is not limited to the all-terrain feedback system, but also adds an all-terrain process control system. Under some difficult cross-country sections, it can be automatically completed by the system, and the driver only needs to focus on the direction control. In addition, its hoistable chassis air suspension can not only improve the ground clearance to extend off-road performance, but also automatically reduce the body 40mm when passengers get on the bus, which is very user-friendly. The vehicle monitoring system can display information such as the vehicle inclination and the height of the vehicle outside the water when the water is wading.
The new generation of Land Rover has found the off-road experience second. For the average consumer, the fifth generation found that the application of electronic technology may be more eye-catching. In other words, this level of professional SUVs has also reached the forefront of the industry in the field of electronic technology applications, which may be unexpected for many Land Rover fans.
Not to mention the upgrade of hardware systems like the 10-inch large touch screen and the 14-speaker Meridian premium audio. You will notice that the whole new generation has found a lot of effort in the development of human-computer interaction. For example, its navigation system can share route information with a smartphone, and can still guide the walking route through the mobile phone after getting off the bus. In addition, the Smart Key Bracelet is another technology that was first applied to large SUV models. The owner can easily lock and unlock the door without carrying a remote control key. There is also a design, it is really Land Rover's "good luck" for modern urbanites. The newly discovered USB interface is up to 9 and there are 6 12V charging interfaces, which can charge each member's handheld device even when full. Of course, 3G Internet access and WIFI hotspots are also essential. Even the storage space inside the car, such as the hidden storage box in the lower part of the center console, the central armrest box, etc., fully consider the need to place tablets such as iPad.
Land Rover's new generation found the smart key bracelet and finally we returned to the newly discovered body structure. Different from the discovery 4, it adopts the all-aluminum structure of the load-bearing body, eliminating the gird design, and the lightweight design makes the vehicle lose 960 kg. The advantage of this solution is that it not only makes the whole new generation discovery lighter, more efficient, more energy efficient and has better road handling, but also performs equally well on off-road sections. This shows that the new discovery has been fully transformed into urban luxury SUVs, and the positioning and target consumer groups will also change.
In view of this, as a model targeting medium and large luxury SUVs, the whole new generation found that it adopted a seven-seat layout. Of course, you can complete the storage and folding of the seat through the phone app, the central control display and the buttons on the C-pillar, so that when the third-row seat is not used often, it becomes a “small truckâ€. This is the continuation of the fifth-generation discovery of the space loading capability of the Land Rover discovery series products, and the newly added electronic control technology further enhances the consumer experience.
Land Rover's new generation found that the seat folding effect here needs to point out that after the discovery of 4 production stops, the whole new generation discovery will make up for the gap between the Range Rover Aurora and the Range Rover. According to Land Rover's positioning of this new product, it will enter the domestic market and its price may still be around 80-100 million. And without the 2.0T gasoline power, the 3.0T supercharged version will be the only choice in the Chinese market.
Therefore, for the "box control" that is obsessed with the Founder design, it may not be possible to accept the design concept that Land Rover hopes to interpret in the fifth generation. But for "functionally oriented" users, it may be a new luxury SUV that combines strength and value. Many times you will find that the consumer's likes and dislikes for a product may be just on the perceptual level. Now, looking at the new generation of Land Rover fans who find "not pleasing to the eye", maybe they will change their minds after the actual experience. . After all, in terms of both professionalism and practicality, the new discovery has made the greatest efforts, and the reason why designers dare to make such an attempt may be to find such an SUV, and also get rid of the off-road, practical single thinking bondage. Change to a fashion, technology route. However, in order to know the degree of consumer acceptance, it is ultimately necessary to look at the market's data feedback.
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