Infants and young children selling high prices of home appliances inflated profits or over 50%

Temperature alarm spoon, warm milk device, music toilet, music bowl for infants and young children... Along with the “Daughter Tide” of the Year of the Dragon, small household appliances tailored for infants and toddlers began to take off. However, the Information Times reporter recently visited the Yangcheng home appliance market and found that compared with the hot online shopping sales, infant and small household appliances in the department stores and appliance stores are rare signs. Insiders pointed out that there is a phenomenon of high prices for small household appliances in infants and young children. At present, there is no uniform production standard. Consumers should pay attention to their safety when buying.

The market status of infants and young children small appliances online selling infants and young children small appliances, as the name suggests is designed for infants and young children custom small home appliances. According to statistics, from 2008 to 2010, the growth rate of small household appliance market for infants and young children was maintained at around 200%. The overall industry share is expected to exceed 8 billion yuan between 2012 and 2014. In particular, this year is the Year of the Dragon. According to custom, the birth rate of babies in the year of the dragon has been at a high position. Combining childbirth will increase the number of babies born in the year of the Dragon by 5% over the previous year. Therefore, "baby and small home appliances" also followed suit.

An Information Times reporter entered a "music toilet" on a network and found more than 1,000 baby items casually. Other small household appliances for infants and young children are eye-opening, such as egg cookers, soya-bean milk makers, warm milk, music toilets, ozone sterilizers, and temperature alarm spoons. Reporters found that these products are mainly fun and convenient. Taking a warm milk device as an example, according to the website, it can maintain a constant temperature in 24 hours, and the heating rate is also very fast. If it is done properly, it takes only one or two minutes to brew about 40 C around the crying baby. The short time of milk powder on the one hand reduces the baby's crying time, on the other hand it also minimizes the impact on the mother and father sleep. The reporter also found that the sales of these products are hot. In a certain shopping mall, the number of single-day visits to a certain brand of warm milk device reaches several thousand times. A certain brand of ozone sterilizer and temperature alarm spoon is displayed on the business's home page and monthly sales. The maximum can reach six or seven hundred.

"Baby and small household appliances have the characteristics of small size and strong assistance, and some products have greater convenience, and they cater to the "after 80" consumer groups' desire to use technology to achieve maximum "savings." Appliance industry observer Liu Buchen told reporters.

There is a problem with a single channel in the appliance store without counters. According to the analysis of the industry, home appliance companies can find new market segments accordingly. The infant and young household appliances market is a major profit growth point after the ebbs of the three major stimulus policies for household appliances. However, the reporter visited the Yangcheng home appliance market found that, in contrast with the strange red fire on the site sales, in the entity's terminal stores, such as home appliance supermarkets and department stores, but rarely seen in small household appliances in the shadow of infant appliances. In the street, there are small baby products stores, but there are a small number of small household appliances sold.

The reporter encountered a consumer who had just been a dad in the home appliance store: “Like a bottle sterilizer, a baby hair clipper, a warm milk device, a baby food conditioner, etc., at an online store such as e-bay, Dangdang, etc. It can be seen everywhere, but it can be difficult to buy in a home appliance store.” The man said that because he was afraid that the quality of online ordering products was difficult to guarantee, he ran several department stores and home appliance stores, but found it could not be found at all. The above-mentioned infant and small household electrical appliances, even if they are, are very simple in variety and cannot be compared and purchased.

The reporter also learned that at present, there is no one store has opened an infant appliance counter, only individual stores have individual product sales. "This is mainly because there are too few well-known companies involved in related products, and small brands do not have the strength to enter the chain stores," Liu Buchen said. Some home appliance store sales staff told reporters: "We have also sold before, but because the audience is too narrow, not selling well, has put pressure on warehousing and logistics, so it was withdrawn."

Price is too high profit or exceed 50%

Perhaps because of the lack of channels and the fact that they are too single, the prices of these infant and small household appliances are often far too high, even when purchased online. This can not help but make people put a big question mark: the child's money is so good to earn? The reporter's investigation has learned that for the parents' “bitter, hard-to-be” children’s mentality, some small household electrical appliances have high prices even if their parts and components are not complicated and the technology content is not high.

Shops have been tagged with products for infant and young household appliances, such as bottle sterilizers, warm milk heaters, ozone sterilizers, cartoon humidifiers, etc., and prices are often two or three hundred dollars. Reporters saw several bottle sterilization pots in an online shop, and they were divided into middle-high and low-grade third-grade stalls to sell. The price of a low-priced spot was 299 yuan. The other one added steaming and drying functions at the same time. It is 480 yuan. The price of a baby bottle sterilizer imported from the UK was 738 yuan. In fact, the main part of the product is a stainless steel tray for water, and a rack for feeding bottles. Its working principle is also very simple: After the electricity is turned on, the water in the tray is heated to high temperature to form steam, completing the bottle. disinfection.

In this regard, a salesperson of a sales store told the reporter that at present, the profits of traditional large home appliances are hovering around 10%, and the profit of such small household appliances may be as high as 50% or more. The person reminds consumers that the appliance for infants and young children must be particularly safe, such as whether there is radiation, whether it contains toxic metal components. According to industry sources, there are currently no uniform production standards for small household appliances for infants and young children, and there are no relevant regulatory documents or regulations.

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