Five phenomena and trends in the lighting industry: Starlight Purchasing Festival tells you

World lighting looks at China, Chinese lighting in the ancient town, ancient town lighting to see the stars. What is the status quo and trend of the industry that is hailed as the barometer of the Chinese lighting market? The Starlight Purchasing Festival is a sample of the best collection.

On June 15, the Starlight 2015 Summer Purchasing Festival ended. Since the time of this procurement festival spans the 20th Guangzhou International Lighting Exhibition, the one exhibition shows the industry to see more trends and trends. At the end of the Starlight 2015 Summer Purchasing Festival, let's take a look at the five phenomena and trends in the lighting industry.

The prices go up, lighting market gradually pick up <br> <br> recently released Guzhen Lighting price index, the lighting industry there has been little signs of recovery in the May, June, more than the potential improvement in the situation last month.

In May, the weekly index of Guzhen lighting prices was 119.5 points, 121.95 points, 121.43 points, 119.61 points and 117.69 points, and the monthly average was 120.04 points, which was 3.19% higher than the April average of 116.85 points. It rose by 17.99% from 102.05 in May last year. The index for the first week of June was 121.49, the highest point in May. From the data point of view, this year's market trading atmosphere is warmer than the same period last year, and the market is showing signs of recovery.


Starlight Summer Purchasing Festival


According to analysis, there are three main reasons for the recovery of the lighting market: First, the export market is relatively stable. The US economy, the largest exporter of Chinese lighting, boosts and smoothes the procurement of China's lighting manufacturing industry. Second, the Chinese real estate market has begun to stabilize, and is in Shenzhen, Guangzhou, etc. In some cities, the monthly turnover has returned to the level of five years ago; the third is the profit of investors in the Chinese stock market, which directly stimulates and stimulates domestic consumption.

This is also evident from the Starlight Procurement Festival. In the April-May period of this year, the lighting procurement market declined slightly, and channel digestion became the focus. By the Starlight Summer Purchasing Festival in June, merchants generally said that the number of buyers and the amount of orders increased significantly. It is expected that there will be an industry procurement boom in the middle and late October.

Consumer Real Estate in the civil engineering market fast response <br> <br> industry signs of improvement in two areas: domestic and foreign trade, while the domestic market is divided into civil lighting engineering and lighting market. Compared with the civil lighting market, the engineering lighting project has a more pronounced warming speed and a faster end conduction reaction.

Why is the engineering lighting market more responsive? Because the state's investment in infrastructure and urbanization is first of all the demand for engineering supplies - the engineering lighting fixtures with urban landscape and outdoor lighting are more obvious. After the central government solved the three major ills of local debt overcapacity, overcapacity and weak domestic demand through the capital market, the local government's efforts in infrastructure construction and urban construction are increasing, and most of them are promoted by the PPP model. Undoubtedly, the outdoor engineering lamps are the first to bear the brunt. For example, urban lighting, landscape lighting, rail transit lighting, etc., so the warming speed will be significantly faster than the civilian market.


The 20th Guangya Exhibition


The growth rate of consumer lighting consumption depends to a large extent on the recovery of real estate. At present, the real estate transaction volume of large cities such as Shenzhen and Guangzhou has reached the highest level five years ago (the third- and fourth-tier stocks with high inventory still need some time), indicating that the real estate market has started to climb from the bottom.

The export export market is benefited by the stabilization of the economies of the United States, Europe and Asia.

Internet + popular concept, creating innovative thinking <br> <br> platform is now ubiquitous cell phone to play, talk about the ubiquitous Internet +, which is also evident in the performance of town lighting industry.

In May of this year, the famous lamp in the 15-16th floor of Taikoo Lighting Plaza set off the EDS member mall model in the industry. It was heatedly debated by many lighting companies and dealers, not only the innovation of its model, but more important. It is a platform company's mode and thinking to change a lighting company or dealer, single-handed loneliness, attracting attention and deep thinking. This is especially true in the Internet+ era.

Coincidentally, during the Starlight Summer Purchasing Festival, the 77 magic lights also appeared in a new posture - it is also a platform. It advocates that it is different, it advocates the whole industry chain marketing. At the 77 Magic Light Decryption Conference on June 11, many viewers listened to the scene and the interest was quite high.


More than EDS and 77 magic lights. There are also some new platforms that are brewing and will soon surface. Will the emergence of these new thinking and new models shape the lighting industry? There are two key elements: First, what has it changed? What new value has it produced? How to protect the interests of related parties and redistribute them? The second is how strong its execution is and how long it is.

The Internet + concept has risen, and the industry platform seems to have the momentum of the wind and rain.

Out of the cycle of homogenization, brand personality gradually clear <br> <br> + in addition to the Internet, this year's lighting brands and market phenomenon is different from previous years - this year, a number of lighting companies less the same as in previous years and imitation Herd Gradually re-establishing its own characteristics and highlights, and finding the future in the identified regional market. This is the individual change of the lighting company.

For example, at the Starlight Summer Purchasing Festival, the glamorous fashion published by the Migao Lighting Museum is to establish a new way of life, to promote culture and connotation, rather than pursuing pure Chinese or Western style.


Migao Oriental Life Aesthetics Sharing Session


For example, Jinhan Lighting's new twilight luxury art combines Chinese and Western art and cross-border design to fully express the luxury lighting art, walking on the road of high-end and art, and also being optimistic by domestic distributors. Factions; in the Times Lighting Plaza, World Trade Plaza, and other stores, we also saw a lot of brand new sights in materials, styles, styles and application models.

In the ocean where a collection of lighting brands gathers, you will find that they are less impetuous and blindly obedient, more quiet and calm, and the brand personality is becoming more and more obvious - I am my, different fireworks.

This shows that the industry is moving towards rationality.

Lighting depression fear a price war, as the general trend of intelligent LED <br> <br> a message about T8 lamp factory price fell below 10 yuan bottom line, throw a bomb in the industry.

A person familiar with the matter said that the news of falling below 10 yuan came from a well-known domestic brand. It was originally a trial-style wind, but it was believed by the peers to be true. It did not expect to quickly break the quietness of the industry and mourn the public.

For a time, the brands such as Mulinsen, Foshan Lighting and Teyou Shi quickly followed up, making the unit price of 9 yuan a normal competition. In a short period of time, the high-inventory T8 light source manufacturing enterprises suffered a fierce blow, or they had to be forced to cut prices. The profits of the inventory products were instantly ruthlessly cut, and they suffered silent pain alone.


On June 9th, Mulinsen’s "The Battle of Mori" was elected


More news predicts that 2014 is the price war of LED bulbs; 2015 is the T8 tube; in 2016, the T5 source will be the object of price slaughter. After that, the integration of light source and bracket, downlight and light source is so great that it can quickly catch up and become the focus of the next price war.

Without scale, there is no cost advantage; without cost advantage, it is difficult to meet low-price competition. How do traditional small and medium-sized lighting manufacturers choose to make a choice under the knife? The best way out now is to de-stock into a key, cash flow is about life and death. Live and squat in the past, in order to better face tomorrow.

In addition to price wars, there are technical barriers - this will also be a challenge for small and medium-sized LED manufacturers. The combination of intelligence and LED is the biggest phenomenon in the lighting application market in 2015, and smart LED lighting is everywhere. If you want to avoid it, the market will avoid you, that is the helplessness.

On the one hand, the price war, on the other hand, the technology update, the LED lighting market structure will gradually form under such circumstances, and the time will not be too long.

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