From Lenovo to Amoi Mobile, Liu Zhijun needs a turnaround.
ST Amoi will soon resume trading, and its fortune has been completely stripped of mobile phone business. Will Amoi's mobile phone be destroyed like Waveguide and Kejian? After Liu Zhijun took over the Amoi mobile phone, the wave of fierce cell phone cottages began to ebb. In this case, Amoi mobile phones are expected to resurrect.
The Xiaxin mobile phone that has been lying for more than a year has been taken over by the former team leader of the Lenovo Mobile Liu Zhijun. Under the background of holding funds, technology, and talents together with the support of the local government, it is not impossible for Amoi Mobile to make a comeback.
When Amoi Corporation was established in 1981, it started as a VCD business. In 1997, the stock of "Xiaxin Electronics" was listed on the Shanghai Stock Exchange (renamed as Amoi Electronics since August 5, 2003). In 2002, the A8 music mobile phone developed by Xiaxin wrote a myth of a single product with a profit of more than 800 million yuan, creating a commercial miracle in the domestic mobile phone industry. By 2005, the brand value of the company reached 7.062 billion.
When Amoi acquired enough funds in the capital market, the strategy of diversifying and developing diversified risks became the trigger for the decline of the Amoi brand. Entering flat-panel TVs, laptops, and audio, etc., the competition in these traditional fields is fierce, and Amoi has failed to establish a foothold in these fields.
The resources and effort invested in these new start-up businesses also make Amoi's capital chain increasingly strained. In 2006, 2007, and 2008, Amoi lost for three consecutive years, and *ST Amoi was suspended from May 27, 2009.
At the end of 2009, Amoi’s mobile phone assets were spun off from listed companies. The management teams of Sichuan Jiuzhou Electric Group, Zhongke Venture Capital Co., Ltd. and Liu Zhijun took over the Amoi brand, patents, and Xiamen Xiaxin Mobile Communications for RMB 135 million. 95% stake in the company, original Amoi Electronics' software, management system, and production and testing equipment related to the mobile phone business.
At present, Liu Zhijun, who took over the Amoi mobile phone, is a leading figure in the domestic mobile phone industry. He led Lenovo Mobile to sit on the top spot of domestic mobile phones. At that time, the mobile phone production bases of Amoi and Lenovo were all in Xiamen, and they were very clear about each other's situation.
After the transfer, Amoi's mobile phone did not rush to return, but re-ordered the company's internal price structure and develop a new market strategy.
Amoi mobile phones have developed more than a dozen new mobile phones in the past year or so. It is reported that these products will be introduced to the market on a large scale this spring.
It is understood that the long-term development plan of Amoi is "a three-year revival, a five-year revitalization, and a ten-year internationalization period." The first step in this "renewed three years" goal is to reach a scale of 5 million in sales and return. The first camp of domestic mobile phones.
At that time, the cottage machine was crowded with a number of domestic mobile phone manufacturers that did not have the technology and R&D capabilities. After the wave of Etao, consumers also recognized the dangers of low-quality and low-cost mobile phones. The cottage is fully exiting the market.
If Amoi can persist in focusing on the most basic things and meet the needs of customers, it is not a myth that "rejuvenate life" is not to spend energy on simple promotions.
ST Amoi will soon resume trading, and its fortune has been completely stripped of mobile phone business. Will Amoi's mobile phone be destroyed like Waveguide and Kejian? After Liu Zhijun took over the Amoi mobile phone, the wave of fierce cell phone cottages began to ebb. In this case, Amoi mobile phones are expected to resurrect.
The Xiaxin mobile phone that has been lying for more than a year has been taken over by the former team leader of the Lenovo Mobile Liu Zhijun. Under the background of holding funds, technology, and talents together with the support of the local government, it is not impossible for Amoi Mobile to make a comeback.
When Amoi Corporation was established in 1981, it started as a VCD business. In 1997, the stock of "Xiaxin Electronics" was listed on the Shanghai Stock Exchange (renamed as Amoi Electronics since August 5, 2003). In 2002, the A8 music mobile phone developed by Xiaxin wrote a myth of a single product with a profit of more than 800 million yuan, creating a commercial miracle in the domestic mobile phone industry. By 2005, the brand value of the company reached 7.062 billion.
When Amoi acquired enough funds in the capital market, the strategy of diversifying and developing diversified risks became the trigger for the decline of the Amoi brand. Entering flat-panel TVs, laptops, and audio, etc., the competition in these traditional fields is fierce, and Amoi has failed to establish a foothold in these fields.
The resources and effort invested in these new start-up businesses also make Amoi's capital chain increasingly strained. In 2006, 2007, and 2008, Amoi lost for three consecutive years, and *ST Amoi was suspended from May 27, 2009.
At the end of 2009, Amoi’s mobile phone assets were spun off from listed companies. The management teams of Sichuan Jiuzhou Electric Group, Zhongke Venture Capital Co., Ltd. and Liu Zhijun took over the Amoi brand, patents, and Xiamen Xiaxin Mobile Communications for RMB 135 million. 95% stake in the company, original Amoi Electronics' software, management system, and production and testing equipment related to the mobile phone business.
At present, Liu Zhijun, who took over the Amoi mobile phone, is a leading figure in the domestic mobile phone industry. He led Lenovo Mobile to sit on the top spot of domestic mobile phones. At that time, the mobile phone production bases of Amoi and Lenovo were all in Xiamen, and they were very clear about each other's situation.
After the transfer, Amoi's mobile phone did not rush to return, but re-ordered the company's internal price structure and develop a new market strategy.
Amoi mobile phones have developed more than a dozen new mobile phones in the past year or so. It is reported that these products will be introduced to the market on a large scale this spring.
It is understood that the long-term development plan of Amoi is "a three-year revival, a five-year revitalization, and a ten-year internationalization period." The first step in this "renewed three years" goal is to reach a scale of 5 million in sales and return. The first camp of domestic mobile phones.
At that time, the cottage machine was crowded with a number of domestic mobile phone manufacturers that did not have the technology and R&D capabilities. After the wave of Etao, consumers also recognized the dangers of low-quality and low-cost mobile phones. The cottage is fully exiting the market.
If Amoi can persist in focusing on the most basic things and meet the needs of customers, it is not a myth that "rejuvenate life" is not to spend energy on simple promotions.
Comcn Electronics Limited , https://www.comencnspeaker.com