At present, China's media industry is undergoing a major transformation. The main manifestation and core of change is that emerging media are influencing, transforming or even subverting traditional media. Under the impact of the emerging media, the media's public opinion has been dispelled and viewers of the television media have been diverted. Judging from the level of national consciousness, the Internet has become the main battlefield for public opinion propaganda. Only by promoting the development of media integration, and actively exploring the field of media development, extending the influence of traditional media to cyberspace and consolidating and expanding the mainstream ideological public opinion can we be better. It maintains ideological security and governance security, and promotes the modernization of the national governance system and governance capabilities. At the Fourth Meeting of the Leading Group for the Comprehensive Deepening Reform of the Central Committee of the Communist Party of China held on August 18, 2014, the “Guiding Opinions on Promoting the Convergence and Development of Traditional Media and Emerging Media†was reviewed and adopted, providing a top-level design for media integration, but the reality The situation is not satisfactory.
Before the Spring Festival, the author wanted to open a high-definition cable TV package for the whole family to watch the Spring Festival party on TV. However, I was told to purchase a high-definition cable set-top box designated by SVA and the price was several times higher than that of an ordinary smart box. Set-top box cannot open cable TV. In the end, she had to give up the high-priced cable set-top box and return to the computer to watch the Spring Festival Gala through the Internet TV. Some netizens responded that the procedures for opening cable television in many places need to be verified. What kind of identity cards and real estate certificates are required to be provided, and even if they are present on the court, it will take time and effort to watch cable TV. The degree of trouble is comparable to political censorship. It seems that it is necessary to prevent enemies from watching cable TV. This mode of operation that is not kinship with the public will undoubtedly give the cable television market to network television. It is believed that this situation is a very common phenomenon in the country.
As the main transmission channel of traditional TV media, cable TV collects the landing fee of TV stations on the one hand, and increases the user's subscription fee on the other hand. It also monopolizes the sale of set-top boxes at a high price and turns the protection power granted by the state into the interests of the department. The privilege of personal selfishness has caused the people to hate it. The nation’s project of benefiting the people has turned into a grudge project. As a result, there are fewer and fewer people watching cable television, and even many people simply no longer have televisions at home, and the ability of traditional mainstream television media to continue to decline.
Cable TV is also worried that users are accustomed to Internet TV and give up cable TV, because the high-priced set-top boxes provided to users do not have the function of Internet TV, watching online TV as a viewing habits, it is clear that radio and television set-top boxes are not popular. Cable TV lies under the umbrella of the policy and refuses to integrate with the Internet for economic interests, leaving the policy of media convergence behind.
Closed and bundled sales of set-top boxes by cable television infringe on the legitimate rights and interests of consumers and isolate themselves from the tide of the Internet. This has become the biggest obstacle to the convergence of television media.
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