With the popularity of VR products, how many hurdles do you need to go through?

China has set off a VR boom

At the just-concluded 12th Shenzhen Cultural Fair, the most eye-catching VR products are VR products, VR teaching, VR tourism, VR viewing, VR live broadcasting, VR games, and the citizens who come to experience it. Start a long line. There is no doubt that VR is really hot! Not only in the capital market, but also in the market, there is such a scene: no matter the size of the manufacturers, they are rushing toward VR/AR, and hope to seize the opportunity in this boom. However, the emergence of any new technology will experience an infinite loop of fiery, excess, downturn, etc. In fact, there are many "problems" behind the VR hot.

VR product Shantou ingredients

The current status of VR products can basically be summarized as follows: From the point of view of content manufacturing, VR games currently lack heavy products, and the cost of film and television manufacturing is high. From the perspective of channels, the ToB VR paradise mode is the most favored in the short term; Look, entertainment in the short term is still the biggest demand for VR.

Looking at the VR products in the domestic market, the release of each product is very big, but in fact the product does not have much new ideas. It can be said that the VR industry is currently in the stage of foaming, and even fatal problems such as cottage wind, virtual standard parameters, and technical fraud.

The cottage manufacturers who have swarmed into smart hardware have now flocked to VR hardware. Many people in the industry worry that the VR industry is in a virtual fire, consumers will be hurt by "bad money" and gimmicks, and eventually the entire industry will quickly become silent.

Incomplete industrial chain

As an important application platform after PC and mobile phone, VR/AR has entered a new stage of rapid development. However, the shortcomings such as the lack of industry standards and content have gradually exposed, and have also had a certain impact on the development of the industry. Therefore, the issue of integration of the entire industry chain has attracted the attention of the industry. More and more VR companies have formed an industry alliance to jointly promote the commercialization of VR/AR and explore sustainable business models.

In fact, any industrial development requires the joint efforts of various enterprises in the industrial chain to promote the transformation and upgrading of the industrial chain. Dr. Li Wei from the palm network also said: “Chinese VR practitioners must unite and build an open industry alliance. Sharing resources and forming a unified standard will make it possible to create a better VR development environment.”

VR commercialization is difficult

Although VR/VR theoretically has the prospect of subverting the current industry, its difficult environment cannot be underestimated. Especially the commercialization of VR products is even more difficult. Ms. Wang Jie, founder and CEO of 3Glasses, once mentioned: “The VR industry is still in the period of solving basic needs, and there is still a long way to go to consumers.” The immature industry chain, VR application development is difficult, and the cost is high. All kinds of problems such as lack of content are restricting VR products to consumer products.

Way out: Products should pay attention to user experience

VR is not a single device like a mobile phone. To have a perfect VR experience, you need a complete set of devices. The VR fever has also brought about concerns about human health, including the poor VR experience, because the virtual world is not built according to the benchmark of human health, and it does not follow human vision, brain science, neurology, physiology, including ergonomics. The people in the aspect are built on the basis of learning. Although major manufacturers are constantly improving hardware performance and improving the user experience, there are still many problems in the hardware experience, such as dizziness, overweight, and inconvenience.

Dr. Li Wei from Palm Network Technology believes that: “The maturity of the VR market needs to be accumulated, and the VR market needs to enter the threshold. At this stage, it is not a good time for VR to make money, but a necessary stage for VR enterprise layout and technology accumulation.”

If VR products can't really be recognized by users, just relying on excessive publicity can't have good results. Therefore, at present, improving product quality and improving user experience are urgent things that the VR industry needs to solve. This requires VR companies to calm down and strive to accumulate technology.

Although the integration of the industry chain and the commercialization of VR are not so easy to achieve, it is believed that as long as the whole industry chain companies work together and work together, they will create a richer soil for VR/AR.

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