Liu Hongxin, president of Hisense Group, introduced the history of Hisense laser theater product development at the conference. After ten years of improvement, Hisense has achieved complete independent operations from laser TV R&D, design, and production to complete machineries, and obtained 217 patented technologies. Less than three years have passed since the launch of the inch-based laser cinema television product, which has accounted for nearly 30% of the market for over 85-inch large screen TVs.
“4K laser cinema TV is the largest R&D project we have invested in in the past two years. The technical difficulty of 4K laser cinema TV is much higher than that of 4K LCD TV. Hisense’s DLP projection method has higher contrast ratio than LCOS projection program. Clearer and sharper, image effects are more layered. Persistence allows us to reap the world's most competitive ultra-high-definition theater TV products.†Liu Hongxin said.
Gao Yuling, general manager of Hisense Laser TV Division, said that the world has not done anything, and it does not mean that Hisense can't do it either. Hisense 4K laser cinema TV breaks through three major technical difficulties: First, it uses a high-processing optical engine, which has a 300% increase in processing power compared to 2K laser TV products. This achieves 8.3 million beams of fine-grained control and achieves 8.3 million pixels. Image performance; Secondly, 4K laser television needs high-resolution lens design, Hisense 4K lens achieves 186 beams per millimeter of optical resolution; Third, 4K laser television manufacturing to achieve micro-level material control accuracy and lens adjustment Accuracy, Hisense 4K laser cinema TV uses a high-precision manufacturing process, mechanical processing to achieve a close to the limit of 10 microns accuracy, lens adjustment accuracy of 5 microns, the error is less than 1/20 of a hair diameter.
Hisense 4K laser cinema TV also adopts cinema-level ultra-high definition laser projection technology, applying the same display scheme and 3D implementation as the IMAX theater, as well as Fresnel's passive bionic screen and 5.1 professional home audio without wiring. Users can also enjoy a 24-hour eco-theater experience that is not limited by ambient light at home. This product is not only on the display, but also has Internet TV function. It applies VIDAA intelligent control system, has 15000+ movies, 150,000+ episodes, 73000+ episodes, plus variety, animation, documentary and other resources, cumulative video length. With more than 1 million+ hours, the rich content resources make laser television truly a never-ending private cinema.
Compared with 4K large-screen LCD TVs, Hisense 4K laser TVs use light more efficiently, consume about 1/3 the power of similar-size LCD TVs, and have a response speed 370 times faster than LCD TVs, especially 100-inch 4K laser theaters. The price is only 69999 yuan, about 1/10 of the similar size LCD TV, the price advantage is very prominent. Compared with LCOS 4K projectors, which are priced at US$50,000, Hisense's 4K ultra-short-focus laser theater products are also surprisingly cost-effective.
Hisense's newly-listed 88-inch laser cinema TV is specially designed for the Chinese public living room environment. The 3-metre line-of-sight, 4 million yuan price is about 1/3 of the same size LCD TV, and it will replace 75 inches. The 88-inch flat-screen TV is a great choice for home living room theater TVs worldwide.
According to Zhong Yikang’s forecast, sales of TVs with 75 inches or more in 2016 will be 66,000 units, 2017 will be 233,000 units, and 2018 will be 653,000 units. The market for large screens is expected to expand rapidly in the future, which will bring about laser cinema TVs. Rapid development opportunities.
President Liu Hongxin revealed on the scene that on July 10th, in Paris, France, Hisense's world's first DLP ultra-short focus 4K laser cinema TV will be released globally on the day of the World Cup finals in France. At the same time, at the end of this year, Hisense's two-color semiconductor light source laser cinema TV It will also be formally launched and Hisense’s lead in TV display technology will never stop.
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