January 3, 2018, as virtual reality is moving forward, Apple, Facebook, Google and Microsoft have released frameworks such as ARKit, ARCore and Daydream. This raises an important question for us: What is the difference between the platform and the platform we are familiar with today? A: Very different.
Like any other platform, the development of AR/VR/MR is inseparable from the content, and the content is closely related to 3D. Just like providing ebook resources for Amazon Kindle and providing music copyright resources for music streaming services, content is very important for platforms such as AR/VR/MR. Large companies such as Google, Facebook and Microsoft have noticed this, while other companies keep up with the issue of time.
1.3D History of Design Software
3D content is very stunning, but at the same time, 3D content is difficult to create. This was all created in 1972 by Fred Parker and Ed Catmore (they later became one of the founders of Pixar). For the 3D modeling and animation at the time, you had to program and design accordingly.
Since then, companies like Autodesk, Omnibus and others have made it possible for professionals to do 3D design. Because the learning curve is very steep, 3D content design is mainly for professional designers and programmers. Although many people try to find the right user interface for 3D design software, no real solution has been found yet. Even today, most of these problems still exist.
2.3D and Smartphone
Since the iPhone was launched in 2007, our lives have changed in many ways. So how does the mobile phone change our 3D design? It encourages developers to rethink the user interface of 3D design applications, so that everyone can more easily participate in the design process: more ideas and inspiration, more Many collaborators, better design. Although we are still using software that began in the 1980s and 1990s, we now see the emergence of two trends:
Enterprise: Consumer first
One of the most famous examples is "Instagram." This application provides people with the most desired features of Photoshop, users can easily enhance their photos. Snapchat and Pokemon Go bring augmented reality to the world in their own way; Foursquare allows users to use complex, sophisticated geographic data that was almost military grade years ago.
VR/AR/MR-XR
Mobile phones play a large role in shaping the user interface of today's software, making it easier to distribute and use. However, how will we further promote the development of 3D design software?
3. Giants trying to popularize 3D content creation
Big companies like Google, Facebook, Microsoft, and Apple seem unwilling to be behind the scenes. They have started a 3D content contest by providing 3D production tools.
3.1 Apple
Apple did not officially begin talking about AR's potential until June 2017. However, Apple not only shows the power of AR, but also opens up their platform to a large number of iOS developer communities. In the coming months, we should see more and more AR applications appear in the market, and this application will change the way we design and create. For the iPhone X, Apple hopes to have a place in the smart phone market in the next 10 years. According to Apple, AR will play a pivotal role in Apple's future plans.
3.2 Google
The first step for Google to enter 3D is through the acquisition of SketchUp. At the time, Google wanted to enrich its Google maps through 3D architecture, and SketchUp was the perfect way to achieve it. Since then, Google has been highly involved in the 3D design field by acquiring the 3D sketch application "TiltBrush." Later, Google introduced a brand new 3D 3D design tool called "Blocks", hopefully this will help users create 3D content more easily.
Google's goal is to enrich their future VR or AR environments with user-generated content.
3.3 Facebook
Although Facebook is a newcomer in the 3D design field, they have achieved many achievements through Oculus. Facebook has launched AR Studio, VR 3D design tools Quill and Medium, and World Effects for developers.
Facebook expects that AR will be able to bring similar effects to the 3D design world for iPhone and Instagram in photography and Photoshop. So they created a platform where everyone can easily create and use 3D content, just like the camera filters and stickers of the past.
3.4 Microsoft
Microsoft is the first company to enter the field of augmented reality. They brought the wireless AR headlight HoloLens to the market. In Microsoft's vision, anyone can open their own studio, create it freely in 3D, and even make it a reality through 3D printing. Although the current use case is limited, as a new type of hardware, HoloLens has left a deep impression on us. Obviously, we are very much looking forward to wearing AR glasses in the future and creating and designing with both hands.
With the efforts in the AR field, Microsoft also released Microsoft Paint 3D (a new version of existing MS Paint), hoping to further popularize 3D creation. Recently, Microsoft introduced the Windows Mixed Reality Platform, which brings a mixed reality world to all mainstream PC users worldwide. Considering that OEMs adopt the speed of Windows hybrid reality, this trend is expected to continue. For Remix 3D, Microsoft's vision for 3D content is similar to that of Google, and they all want to help users build, share, and use 3D in mixed reality.
Write at the end
Now, the future that has stayed in science fiction works has gradually become a reality. Technological innovations and technological advancements are constantly emerging, which means that we will be stronger than ever before.
We have foreseen this tomorrow. The people in the future will be more creative and use their own creations to fill their own lives and environments. This will become a world in which we all enjoy living.
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