In the "Godfather 1" in 1972, Marlon Brando famously said that the place in New York is very closed.
When the West Coast technology giants are changing the world, New Yorkers are honestly lining up with wholefood.
In the last week of June, VR World NYC, known as the world's largest VR experience center, opened in New York. Located near East 34th Street in Midtown Manhattan, VR World NYC occupies the first and second floor of an imposing building near the Empire State Building. It currently has an area of ​​20,000 feet. And plans to include the three floors of the building and the ground next month.
Content is still very rich
VR World NYC currently has over 50 virtual reality content and can accommodate up to 300 people at a time. The equipment currently includes Gear VR, HTC Vive and Oculus Rift. Content from Lucky's Tale (Oculus Rift game) to Fruit Ninja and Zombie Training Simulator (HTC Vive games), and a number of film and television experience using Gear VR.
Simple price design
VR World NYC implements the pass system, which means that the daily ticket will be played throughout the game. The fare is divided into two types according to the time period: 39 U.S. dollars before 3 pm and 49 U.S. dollars after 3 pm. Randomly choose any number of times to experience any content after entering the game. Compared with IMAX VR, which is currently the larger VR chain experience store in the industry, the latter's single-experience ticket price is $10, and the pass ticket is $25.
There is no large-scale high-end experience
In contrast, VR World NYC's current non-wheeling content or equipment does not have IMAX VR luxury, no egg chairs and helicopter simulator (used to match StarVR helmets, large "new mummy" experience, details poke here). In terms of hardware and content, VR World NYC currently sells mostly home-based experiences. For this, VR World’s CEO stated in an interview with the media:
For many consumers, the consumption of virtual reality is still too expensive, the hardware is not a problem, the biggest challenge comes from the content, and the lack of cross-platform standard support, the industry is still chaotic. In this situation, consumers have no real reason to purchase VR equipment, especially high-end products. For example, I bought a PSVR. In order to experience more content, I would like to buy another Oculus Rift? VR World is to provide consumers with a place to experience all VR content as much as possible under less premise.
Semi-self-service online operation
The specific operation process of VR World NYC is carried out through a self-service online ticket reservation for the audience and a self-help queue for the number. This approach has long been very skilled in many of New York's entertainment and exhibition experiences. For example, in April of this year's New York Tribeca (just near the VR World NYC address) film festival VR exhibition area, exhibitors need to make online advance booking payment (3 hours more than 40 knives without tax actually in fact the largest row of one It is really not cheap to arrive at the two teams.) Arrive at the front desk and arrive at the front desk with an email receipt to receive a bracelet and scan for admission.
This process eliminates the labor costs of on-site ticketing and management. Because of the audience pass, the audience may face a long queue of popular experiences after entering the stadium. The operator's solution strategy is to set a self-service queuing machine in front of each experience zone. Everyone signs their own on the iPad (by leaving a cell phone or an email) in order of queuing, and then they can experience the experience without waiting too long. The well-arranged system will notify the audience of the upcoming experience five minutes in advance and expire. Relatively speaking, everyone will save time. What is wrong with this is that some viewers will endorse several fellow peers at one time, and it is also for those who line up behind to scratch the wall.
Make VR experience part of social entertainment
Door face looks very New York during the day
Night is the standard nightclub
The venue for VR World NYC is not only the VR experience center, but also entertainment facilities such as catering, karaoke and bowling. Judging from its official website, it can also be private rooms (more than 6 people) or even private (30 or more people). It can be seen that the organizer's ideas are the same as IMAX VR or other similar products: Integrate the VR experience center into urban social and leisure venues. This model also means that the idea of ​​doing this level of experience in an area where the wilderness rent in the wilderness is cheap, or in a city below the 3rd line, may still require consideration of the traffic.
Is this lighting design really nostalgic?
VR World is expected to have between 600 and 800 spectators a day after opening. The goal is to become a chain institution covering the United States. Other operating plans also include development content, test hardware, and more.
How does the media see
Conference site
VR World NYC was very lively in New York at the weekend's press conference. There was no such thing as a high-tech product launch conference. Most of the invitations are from the same city media, and there are many of them responsible for eating, drinking and playing. The style is also very local. In the form of cocktail parties, pink and pink sofas, and guests dressed in fashion, they gathered in small circles and whispered. There were bars and local bands on site. Combining this door looking outside "very New York" is not like a place related to VR or other high technology. However, even so, it is still said by local media that it is "like a ladder for high-tech people."
Contrast with the door face is the official website of VR World, neither the cool feeling of science nor the luxury of the movie circle. Full of art atmosphere. Compared with the current style of the VR industry, the vast majority of websites still remain in the "Zhongguancun Online" style, it is indeed an alternative.
The godfather said that New York’s “occlusion†is a power that can turn any trend into a comfortable lifestyle. It absorbs everything from the outside world and also intercepts everything. But never because of this interception but to let yourself out of the rhythm of technology and human evolution. This is different from other "blocked" regions in the world.
postscript
There are many offline experience centers in China. Which one has been searched on the public comment?
The just-opened VR World NYC grew up on Yelp (US Volkswagen Review). The style mentioned above in New York is that no matter what you come in, you must eat, drink and play. The West Bank can use high-tech fake air to cool off the mass market in a hundred thousand miles. Manhattan's money is used for the enjoyment of fashion and consumption.
VR World NYC is positioned for the entertainment and tourism of Chaoyang people and foreign tourists in this city. This is the world's largest tourism center, but it is full of confidence to hit the tourist business. Any program that relives poor experience in the old world, as long as it is in New York, foreign tourists will brave the cold wind to platoon team experience, the Empire State Building and the small island of the Hudson River are proof.
From this point of view, the content of VR World NYC is even more general, and no matter how family level the device is. It can also be sustained for a period of time, the key is to first make their own "New York will play the project." Beijing and Shanghai are worth learning from. However, the premise is that the people in the “surplus areas of the world†must recognize that you can lead the global consumer trend.
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