A recent Worldpay survey of more than 16,000 consumers worldwide shows that only 24% of people use VR technology, and 37% believe that they will become mainstream and become part of our daily lives.
There is exciting news for businesses: 65% of consumers believe that VR technology can change their shopping methods. Although consumers are interested in seeing VR headlines at retail stores, they are excited when they actually experience it. The more interactive form of online shopping allows analysts to predict that the future immersive shopping experience will become the next battleground.
This means that when VR and AR are fully integrated into a consumer-grade technology, it will shake the entire retail industry in a very real way. In the VR environment, businesses will be able to directly interact with consumers, which is beyond the scope of our current mobile spending. This will surely be the best vision for the next stage.
There is no doubt that this is undoubtedly the cleanest idea for the Millennials. When merchants adopt VR and AR technologies, Millennials are the ones most affected. Millennials in the AR and VR environments have the potential to purchase impulses.
However, there are many obstacles to this, and immersing consumer spending is currently the main problem. Some platforms have already implemented payment methods in the VR environment, and some platforms have not yet integrated this function. Therefore, some users must take off their heads to pay. In addition, the payment information stored in these devices can be guaranteed to be foolproof? At least consumers do not think so.
At the VB Live event, Stewart Rogers, marketing technology director, will announce the latest in-depth consumer survey results. At the conference, visitors will learn about the global development trend of VR and AR, understand the reasons that hinder consumers from using these technologies, introduce advanced AR and VR innovations for your team, and learn how payment technologies can promote the experience of VR and AR.
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