VR content is becoming more and more abundant, and business models are more diverse. There is no doubt that VR will become more mainstream in 2018.
The data shows that there were only about 200,000 active VR users a few years ago (2014). In just three years in 2017, this number has grown to 90 million. It is expected that there will be 171 million people by the end of 2018 (almost 2017). double).
The entire VR industry is expected to reach $5.2 billion in 2018 and $45 billion by 2025. In 2014, it was only $90 million.
This industry, which is attracting more and more attention, has four major development trends that will let you know that VR is worth investing.
1, more 360-degree video appears
360-degree video is easier to get attention in 2017 than regular video and content, based on the results of video clicks and overall engagement for more than 1,000 campaigns.
Because VR gives people the immersive realism, many industries such as housekeeping, home improvement, and clothing are in use. Merchants of VR City's global affiliate platform have already promoted by shooting 360-degree video. In the future, everyone will see more 360-degree VR video.
2, advertising will be more in the form of VR
Recently we have seen this sign: Last year Google made some VR ads, Infiniti and OmniVirt cooperated, let customers drive the Q60 through 360 degree VR video and so on. Although these are just a few examples of VR sound effects, it is clear that this year we will see more VR ads, and these ads will promote the development of the VR industry.
3. A more immersive experience
Just recently, HEAR360 said that they might use a new omnidirectional microphone to capture 360-degree sound for a more realistic sound experience, in other words, a more realistic experience.
Then with a more immersive experience, the difference between the virtual world and the real world will be reduced to a smaller extent. The more convenient and intelligent virtual world will be a big hit, so you will have the world in the VR city global joint platform.
4. Improve the availability of VR products and reduce costs
Whether it is hardware or software, it can only become mainstream when the product is easily accepted by users. However, nowadays, especially high-end equipment, everyone needs to spend thousands of dollars, ordinary people can not afford. And this year will change, VR products will become more open, a series of products will have a gradual price adjustment process, so that the public can afford.
How big is the VR market space?
The VR industry covers hardware, software/platforms, development tools, channels, content, services and many other aspects to form a complete ecosystem.
In China, VR hardware facilities are the main investment direction, and the total proportion of financing by content manufacturers in the past few years is relatively low, only 11.4%. As the core force of the entire industry to increase user stickiness and user appeal, future investment in VR software and content will increase significantly.
Looking at the overall trend of the VR industry, the development of China's VR market is worth looking forward to, and the VR industry is worth investing.
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