Water resources are the basic conditions for social development. Water environment and water security are of great significance to the sustainable development of society and the quality of life. The use of water purification equipment can filter harmful substances and accelerate the pace of residents' healthy life. The water purification equipment industry is in the midst of a rising period of development.
Domestic water purification equipment market is in a rising period
In 2012-2017, China's water purification equipment market is in a period of rising consumption. In 2017, the overall market situation was good. The size of the water purification equipment market reached 32.89 billion yuan, a year-on-year increase of 18.3%, and the compound growth rate reached 43.42%, maintaining a relatively high growth rate.
——Vertical comparison, the fastest growth of water purification equipment In China's kitchen and bathroom market, the segment of retail sales exceeding 20 billion yuan includes gas stoves, electric water storage water heaters, water purification equipment, gas water heaters, and range hoods. Among them, the scale of water purification equipment is 32.89 billion yuan, and the growth rate is the fastest, reaching 18.3%.
On the one hand, it shows that the domestic water purification equipment market is relatively large, consumers have gradually increased their awareness of the use of water purification equipment, and have established a good basic consumption awareness, which can save the future promotion cost of water purification equipment in China; On the other hand, the growth rate of water purification equipment indicates that the potential of water purification equipment is huge. In summary, vertical comparison of similar products, water purification equipment has a greater competitive advantage, and the market is growing faster.
In addition, through vertical comparison, the proportion of high-end market for domestic water purification equipment has increased rapidly. Based on the high-end price segment in 2015, the proportion of high-end products in 2017 (price exceeding 4,598 yuan/set) has reached 30.4%.
Note: In the Yiyikang four-point method: sorted by price from low to high, the cumulative retail sales reached 25% divided into one paragraph; the above figure is based on the 2015 high-end price segment of each category.
—— Horizontal comparison, the high-end water purification equipment significantly expanded compared with the market share of different price segments of China's water purification equipment in the first quarter of 2017 and the first quarter of 2018. It was found that the water purification equipment of the price segment of 5,000 yuan/set was significantly expanded. The structure of water purification equipment has been upgraded, and the proportion of high-end products has increased significantly.
Analysis of development prospects of water purification equipment industry
——The market growth potential is about to break out
With the warming of China's real estate market, in 2016, the sales area of ​​commercial housing in China reached 157.349 million square meters, an increase of 22.5% year-on-year, of which residential sales area increased by 36.1%; in 2017, the sales area of ​​commercial housing in China reached 169.08 million square meters, an increase of 7.7%. Among them, residential sales area increased by 5.3%. Considering the time lag factors such as housing renovation and housing separation, the growth of the real estate industry in recent years is a clear positive for the development of the kitchen and bathroom industry. As one of the important products in the kitchen and bathroom industry, water purification equipment will surely take a share of this benefit.
In addition, according to the National Bureau of Statistics of China, the urbanization rate in China has increased from 49.95% in 2010 to 58.52% in 2017, with an average annual growth rate of 1.22%, which is in a period of rapid growth. According to the UN's expectations, China's urbanization ratio is expected to increase to 66.14% in 2026. With the continuous advancement of urbanization, the rural population continues to gather in cities, and the urban population continues to increase. The use and demand of urban residents for kitchen and bathroom products including water purification equipment is stronger than that of rural residents, which will further promote the net. The overall market for water equipment will continue to rise in the coming years.
——Water efficiency standards force domestic imports
In November 2017, the General Administration of Quality Supervision, Inspection and Quarantine and the National Standards Committee issued the national standard GB34914-2017 "Restricted water efficiency limit value and water efficiency rating of reverse osmosis water purifier". This standard is to implement the most stringent water management system, and has drawn a red line that strictly controls water efficiency. It will be implemented in November 2018.
The standard sets the red line for the net water production rate, level 5: the water efficiency limit is 35%. However, the current household reverse osmosis water purifiers on the market have a net water production rate of less than 20%, resulting in huge waste of water resources. According to the China National Institute of Standardization, at least 30% of high-water-consuming products will be eliminated through the setting of water efficiency limits. With the implementation of water efficiency standards, a large number of domestic water purification equipment will soon be eliminated, resulting in a large gap in the supply and demand of domestic high-quality water purification equipment. This gap has left room for development of foreign imported water purification equipment.
The above data sources refer to the “2016-2021 China Water Purification Equipment Industry Market Demand and Investment Planning Analysis Report†issued by Prospective Industry Research Institute.
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