In recent years, LEDs have been developed extensively and rapidly, not only because of their own advantages, but also because of the development of Internet technology, the advancement of digital technology, and the application of big data. At the same time, the demand of the media has also stimulated the LED display manufacturers to continuously innovate in technology. With the development practice of integrated LED enterprises, we can conclude that interaction, light application, big data, visual impact, etc. are the main factors affecting the future direction of LED displays. the reason.
First of all, interaction is an important factor affecting the direction of LED display. Interaction is service. For outdoor advertising, it is most important to find the value of service and the way of service. Today, the LED media industry is mainly focused on the integration of audience and media through technologies such as APP and WeChat. This also forces the industry to break through the traditional thinking. As a carrier of advertising, it should also be a platform for service, and create a variety of interactions, personalization, and specialization on this platform. New forms such as information services, such a form can be a platform for the audience to easily access information, but also attract more audiences to participate. These may be the new development direction of outdoor LED advertising.
Secondly, light application is also an important factor affecting the direction of LED display. Light application is an application that can be used without downloading. Nowadays, for the advertising industry, the combination of outdoor advertising and the Internet is an inevitable trend of the development of the industry. The continuous development of the Internet has also made outdoor advertising constantly improved and updated. Due to the rapid development of the Internet, the advertising mode of LED advertising and its content will inevitably break the shackles of traditional channels and develop into a light application based on the convenience of the audience.
Once again, big data is now rampant and will inevitably become an important factor in the direction of LED displays. Outdoor LED media must find and understand the user's "viewing behavior" through the "database" established by the media. This "database" is not limited by time and space. In addition, the content of outdoor media is also closely related to big data. Since outdoor LED media has its own capacity standard, that is, the total length of advertising and the length of a single advertisement, these standard settings are visible to the audience around the media. Closely related, this requires setting the media capacity through the relevant information of big data. Finally, the design of outdoor LED media also needs to be set by big data to study the audience's viewing of the visual center of outdoor LED media.
Finally, visual impact is critical to the direction of the LED display. The visual impact that surprises the audience can have an unexpected effect on the spread of advertising. "Virtual realistic, gorgeous interaction, huge", etc., may become the development direction of outdoor advertising. For example, the information dissemination technology represented by the naked eye 3D position has robbed the limelight in the past few years and opened the audience's brains. Therefore, if outdoor media wants to stand out from the media, it must consider the needs of the audience and enrich its visual performance. Better communication effects, forming a strong visual impact to achieve the best spread.
In summary, the continuous advancement of science and technology affects all walks of life. Outdoor LED advertising must constantly meet the increasing demands of the audience in the dance with technology, creating one legend after another in the LED field, adding unlimited charm.
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