The impact of traditional lanterns on various modern fashion fixtures is very obvious, and the entire market seems to be shrinking, especially in the first-line market. In fact, the market will always have space. Sensitive enterprises have already smelled the market atmosphere, saw the potential of the second and third-tier markets, and began to carry out deep distribution and break through.
Market baptism encounters bottleneck
The formation of modern lanterns in the modern industry began in the early 1980s. It is understood that the earliest production of traditional lanterns in Guangdong was the gold of Shunde. In 1985, the ancient town of Haizhou Yuhua also began to produce traditional lanterns. In the following years, In the ancient town, more and more enterprises involved traditional lanterns. By the early 1990s, the ancient town had initially possessed a traditional flower lamp production cluster. Traditional lanterns such as blade lights, glass lamps, copper lamps, stone lamps, cover lamps, and shelf lights are also widely used in villas, hotels, and other places. Stimulated by market demand, traditional lanterns entered a prosperous period in 1995. At that time, the traditional lanterns in Guzhen represented the three companies of Huayi, Shengqiu and Guzhen Lighting Factory. By 2002, 90% of lighting companies had been involved in traditional lanterns. After 2003, the traditional lantern market began to enter a downturn. Under the ruthless baptism of the market, a large number of traditional lantern companies encountered bottlenecks in development, and they closed down or transformed. The number of enterprises has decreased drastically. It is understood that enterprises that specialize in producing traditional lanterns are only There are nearly 20 left, and these 20 companies are also facing severe market challenges and challenges. At present, the traditional lantern brands that are active in the market are Shengqiu, Xilina, Baoshili, Baideshite, and present.
R&D is lagging behind in the market
According to a survey by the reporter, there are many factors that puzzle the traditional lantern enterprises, mainly in the following aspects:
First, the confusion of product development lag. In recent years, under the impact of simple modern lamps, home crystal lamps, sheepskin lamps and spotlights, traditional lanterns are outdated, and product development is lagging behind, making it difficult to break through.
Second, the confusion of design talent shortage. The lack of design talents is one of the main reasons leading to the lag of product development, so that many companies have to rely on counterfeiting to survive and fall into the price competition quagmire.
Third, the market is difficult to break through the confusion. Now consumers prefer simple, simple styles, and the market share of traditional lanterns has gradually been replaced by modern minimalist lamps, glass ceiling lamps, sheepskin lamps, low-pressure crystal lamps, commercial lighting and other types of products. Many traditional lantern companies are difficult to understand the real needs of the market, the market is difficult to break through, and no new market can be opened up; profits are getting thinner and thinner, and no new profit points can be found.
Monopoly upgrade deep distribution
In the heyday of the traditional lantern market, the production enterprises are product-oriented, and the products produced cannot be sold out. When the market gradually matures and the market demand is oriented, many enterprises obviously have symptoms that are not suitable. Suffering from unprecedented confusion.
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