Samsung officially launched its new flagship Samsung Note 9 mobile phone on August 9th local time in New York. Although it is not very different from Note8 in appearance, it is quite satisfactory. But in addition to the top mainstream hardware of Qualcomm Snapdragon 845, the new mobile phone also has a series of new features.
The reason why it is said to be "satisfactory" is that, compared with the previous generation, Note9 has almost continued the previous design style in appearance, and the overall look has not changed much, only some minor adjustments have been made.
Note9 has the best configuration of the Android machine at present, the screen is larger, the S Pen is more flexible than ever, and the battery is also huge. In addition, Samsung’s DeX software is now built into the phone, and it can be plugged into any external monitor without a dock, to get a desktop experience similar to that of a traditional PC.
This time Note9 has four colors, in addition to the traditional black, this year launched a new blue, purple and a new copper color. From the overall appearance, Note9 still inherits the traditional positioning of the Note series, it is more suitable for business people.
The S Pen has undergone a major upgrade this time. Samsung has added Bluetooth functionality to this pen, and can control the phone via Bluetooth. At the press conference, Samsung gave some S-Pen remote control usage scenarios: It is used to switch content materials in multimedia applications, and is used to connect DeX to the large-screen device to demonstrate PPT on the Note9 controller. The S pen can be charged when it is plugged into the phone, and a 40-second charge will provide 30 minutes of use time. At present, only Samsung's Note series is the only machine equipped with a stylus for smartphones. It seems that Samsung will go further and further on this road.
Camera aspect. Note9 is equipped with an 8-megapixel front camera, a 12-megapixel wide-angle + 12-megapixel telephoto dual camera combination, and dual OIS optical image stabilization. It is worth mentioning that the wide-angle camera is equipped with a variable aperture this time. Unlike other mobile phone electronic variable apertures, Note9 is equipped with a mechanical variable aperture, which can better control the exposure and depth of field effects of the photo. So the camera on the back of Note9 looks like a "big eye", this design is the only one! Other IP68 dustproof and waterproof, iris recognition, NFC and other functions have been continued.
Samsung Note 9 can be regarded as bringing some unexpected black technology this time. The addition of liquid cooling has indeed brought us a lot of surprises. The graphite patch conducts the SoC through the copper plate with the built-in coolant. The heat dissipation of the PC is evenly dissipated. This idea of ​​heat dissipation of the whole PC was introduced into the mobile phone by Samsung. Although it is not a complete initiative, the addition of this technology can be regarded as this time for the Samsung Note 9 product itself. The bigger bright spot. So this incident tells us that there is really water in Note9, and friends who bought it should never drop the phone!
In terms of price, the early adopter price of the 6GB+128GB version is 7499 yuan, and the early adopter price of the 8GB+512GB version is 9499 yuan. Since the domestic press conference has not been officially held, the price may fluctuate slightly.
According to the latest mobile phone data released by IDC a few days ago, smartphone manufacturers shipped 342 million smartphones in the second quarter of 2018, a year-on-year decline of 1.8%. Although Samsung’s shipments dropped by 10.4% from last year, it is still the leader in the global smartphone market, with a market share of 22.9%, leading Apple and Huawei by 10 percentage points.
In the Asian region, Samsung smartphones only accounted for 11% of the market share in this region, especially the performance of the Chinese market is terrible. Data shows that Samsung Electronics' performance in the Chinese market in the first quarter of this year is still very bleak, with shipments plummeting by more than 50% year-on-year. In the second quarter of 2018, China sold only 800,000 units, and its share has once again fallen below 1%.
After the Samsung mobile phone explosion, the attitude of Chinese consumers towards Samsung has plummeted. Samsung has thought of many ways to open up the Chinese market. When the Galaxy S9 was released in March today, it announced the Samsung mobile phone China premium artist cooperation plan, and announced that it would further promote the localization of Samsung mobile phones in China through cooperation with premium artists. Market strategy. Popular stars such as Jing Boran, Zhu Yawen, and Li Xiaoran are on the list. There are a lot of celebrities, with little effect.
In recent years, the power of domestic mobile phones has continued to expand, and the concept of high configuration and high price has been deeply rooted in the hearts of the people. Even OV has launched mobile phones of more than 5,000 yuan to hit the high-end mobile phone market. There are also traditional big players in the mobile phone industry such as Huawei and Xiaomi. The price of Note9 this time is "high price", but the price of domestic mobile phones with the same configuration is generally around 3,000 yuan, even less than half of Note9. How was the response of Note9 this time?
The author boldly guessed that the time left for Samsung in the Chinese market is running out.
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