According to industry insiders, according to a survey conducted by MusicWatch, smart speaker devices such as Amazon Echo, Google Home and Apple HomePod are prompting their owners to listen to more music and Internet radio. However, about half of the respondents (48%) said they were concerned about privacy issues related to these devices.
More than half (55%) of users said they use smart speakers to listen to streaming music services more frequently, while two-thirds of respondents said they are listening to online radio, such as NPR and iHeartRadio.
Listening to music is also a popular social activity in the family, 64% of smart speaker users said that they listen to more music at home. MusicWatch managing partner Russ Crupnick said that the main user group data shows that their family members are gathering at home to listen to music. This kind of family activity has not been seen in many years.
Even if consumers are worried about privacy intrusion caused by highly public violations, MusicWatch's research shows that the appeal of smart speakers is that they can create the experience of listening to music with their families.
Marketers use these technologies to provide voice-driven opportunities to take full advantage of these features. Companies from HBO to Marriott have launched related apps for Amazon Alexa, and Patrón recently reported on the major success of its cocktail-based Alexa app technology launched in 2016. Last month, Accenture Interactive launched a program to expand the creation of brand software that helps with Amazon Alexa.
Music listening is a popular activity for smart speakers, which is why Samsung has partnered with music streaming giant Spotify as part of the launch of its new Galaxy Home smart speaker this month. Apple is also another new entrant in the smart speaker market. This year's delay in launching HomePod also emphasizes that the device can provide an excellent experience for music listeners.
According to International Data Corporation, the global smart home equipment market is expected to grow by 26.8% this year to 549.5 million units. Researchers predict that smart speakers and video entertainment products (such as smart TVs and digital media adapters) are expected to account for 71% of the market in 2018 and will achieve a compound annual growth rate of 12% between 2018 and 2022.
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