Low-carbon economy boosts sales growth of street lamps by 20%-30%

Street light energy saving step by step

“Now, in Nanchang, solar street lamps and LED street lamps have become the trend products. However, solar battery life is not stable, but also by the weather constraints. By contrast, LED energy-saving street lamps are the most welcomed by the market.” , Chen Beiping, general manager of Nanchang Sunshine Sunshine Lighting Center, said. This year, there are not many changes in the materials and styles of street lamps in Nanchang, but the application of light sources is changing from metal halide lamps to high-power LED street lamps.

Because the prices of many street lamps are relatively high, an ordinary street lamp has a price of several thousand dollars. If it is a new type of light source such as LED, induction lamp and solar energy, the price will be as high as 10,000 yuan. Taking into account the cost factor, now in the end market, in general, the mid-range price is the most popular product. In addition, as a business card of the city, the street lamp is a symbolic symbol of a city and a street, and is a landscape of the city. Therefore, many customers pay more attention to style and style when purchasing street lamps, and pay more attention to integration with the history, culture and style of the city. Those street lamps that are stylish, simple, and rich in cultural connotations, and that can combine landscape features with energy-saving features will be more attractive to customers. For example, the lampshades of the former traditional street lamps were all made of iron sheet. Now, aluminum lamp holders have become popular and their workmanship is more refined. The styles are also more modern and beautiful.

PR costs up to 40% of sales

Street lamps are a category of products with a narrow range of sales. Their procurement customers are relatively fixed, mainly the municipal departments such as the Construction Bureau, the Transportation Bureau, and the street lamp bureau. Since the amount of single purchase of street lamps is usually relatively large, the number of competitors participating in bidding is also relatively large, and the personnel involved in procurement of customers also involve different departments and personnel. Therefore, public relations costs are relatively large in the sales of street lamps. . It is understood that at present, public relations spending for street lamps sales is between 20% and 30%, and 5% less, while the highest investment in individual projects is about 40% of sales revenue.

In recent years, in addition to public relations costs, transportation costs, employee wages and other operating costs, management costs are also rising. As a result, the sales performance of many street lamps merchants has increased by 20% to 30% from last year, but the profits have decreased slightly.

Sales increased by 20% to 30% year-on-year

The demand for street lights is mainly influenced by government planning. With the development of our country’s economy, the process of urbanization is accelerating. In recent years, municipal construction, urban lighting projects, and new road renovation projects have continued throughout the country, especially in second- and third-tier cities, as well as in the integration of small towns and urban and rural areas, which show a good momentum of vigorous development. In this context, sales of street lamps have also shown a steady upward trend in recent years.

“This year, the lighting project in Shenyang has increased by about 1/3 compared to last year. Compared with the same period of last year, the sales volume of our company’s street lamps also increased by about 30%.” Zhang Jiajun, general manager of Shenyang Yudie Lighting, revealed to reporters. According to a survey conducted by the reporter, this year, whether it is first-tier cities such as Beijing, Guangzhou, Shenzhen, or Urumqi, which is located in Bengbu, some roads and public facilities are undergoing reconstruction. This has brought a lot of sales opportunities to street lighting companies. The sales volume has generally increased by 20% to 30% from last year.