At present, the Chinese auto market is undergoing a revolution from traditional power vehicles to new energy vehicles. In these big cities in the north and the north, new energy vehicles have become commonplace. In this revolution, BYD is undoubtedly at the forefront of the times. BYD President Wang Chuanfu clearly stated that the sales target of BYD's new energy vehicles in 2016 is 150,000 units, which is 2.5 times of the sales volume in 2015. In the sales target of 150,000 units, commercial models are also covered. BYD completed 10,000 units in 2016. Electric buses, 13,000 taxis, 7,500 special vehicles, and 3,000 trucks for new energy sales.
Although many people spit out BYD's design, many people think that BYD relies on state subsidies. However, it is undeniable that the sales figures of BYD's new energy vehicles are really there. Among the many automakers in China, what can BYD achieve such a result?
Market size of China's new energy vehicle market
According to the China Association of Automobile Manufacturers, in the first quarter of 2016, China's new energy vehicle production was 62,663 units, with sales of 50,0125 units. In the same period last year, the number of production was 22,271 units and sales of 20,685 units. The year-on-year growth was 228% and 186% respectively.
In 2015, China's auto sales increased by 4.7% year-on-year to 24.6 million units, of which sales of new energy vehicles were 330,000 units, a four-fold increase over the same period last year. According to this trend, it is estimated that by 2020, the market size of China's new energy vehicles will reach 1.23 million.
China's new energy vehicles accounted for the market share of all automobiles, from 0.23% in 2014, 74,000 units, to 1.34% in 2015, 334,000 units. According to the data of China's lithium battery industry portal network, in 2015, China had 88,248 electric passenger cars, 63,755 pure electric buses, and 12,4848 plug-in hybrids.
New energy vehicle market status
Among the new energy vehicles in China in 2015, BYD sold the most, with 58,000 vehicles, with a market share of 28%. The sales of Zhidou electric vehicles, which are mainly small electric vehicles, are close to 50,000, and the sales of Zhongtaiyun electric vehicles are about 30,000. About 20,000 vehicles from Beiqi and Condit have new energy vehicles. BYD, Zhidou, Zotye, BAIC and Condit have become the five new energy vehicle manufacturers in China.
In December 2014, China's new energy vehicles sold more than the United States, becoming the world's largest new energy vehicle market. In 2015, BYD's electric vehicle sales exceeded Tesla, becoming the world's largest sales of new energy vehicle manufacturers.
BYD Auto Status
Founded in 1995, BYD Auto was the first manufacturer of electronic battery. In 2003, it acquired Qinchuan Automobile and officially entered the automotive industry. At present, BYD Auto accounts for 30% of China's new energy vehicles market share. IT, automotive, and new energy are the three core industries of BYD and are in a leading position in the industry. BYD Auto has nine production bases in China, located in Guangdong, Beijing, Shanghai, Shaanxi and other places, and plans to set up branches in the United States, Europe, Japan, South Korea, Taiwan, and Hong Kong.
In 2015, BYD's new energy vehicle sales reached 61,722 units, an increase of 208% compared with 14,747 units. It can be said that in just one year, it has achieved explosive growth and surpassed US Tesla. BYD's sales in 2015 increased by 340% year-on-year to reach 80 billion yuan. In 2015, BYD's net profit increased by 551% year-on-year to 2.83 billion yuan. Last year, BYD launched the plug-in hybrid car Tang. At present, BYD's market share of plug-in hybrid vehicles in China has reached 80%.
BYD New Energy Vehicle Success Reason 1: Government Support
1. High subsidy policy: The rapid growth of China's new energy vehicles is inseparable from government subsidies. It is reported that in 2015, the subsidies of China's central government and local governments for energy vehicles and charging stations reached 90 billion yuan. The Chinese government, especially Beijing and Shanghai, subsidizes electric vehicles by about 40% of the total price of automobiles. Compared with the average of 10% to 15% of subsidies in other countries in the world, the Chinese government subsidies are even greater.
2. “Thirteenth Five-Year Planâ€: There are clear instructions on new energy vehicles in China’s 13th Five-Year Plan. First, promote the transformation of new energy production and use methods; second, optimize supply structure; third, improve energy efficiency; The fourth is the establishment of a safe and efficient modern clean low-carbon energy system.
3. Made in China 2025: The State Council released four major topics for new energy development in February, namely, improving the development speed of new energy batteries; expanding the construction of charging facilities; expanding the popularity of new energy vehicles; and improving the quality of new energy vehicles. From 2016 to 2020, the new energy automobile industry is a national key support industry. By 2020, it will invest 50 billion yuan in research and development of new energy vehicle technology and industrialization, and invest 30 billion yuan in the expansion of electric vehicle demonstration areas, and invest 5 billion yuan in infrastructure construction related to new energy vehicles.
BYD New Energy Vehicle Success Reason 2: Huge domestic market demand
The market demand for new energy vehicles in China has increased dramatically. By 2020, the global new energy equipment capacity will increase to 728 GW, accounting for two-thirds of all new equipment capacity. China will plan to reach 100 GW of solar power generation facilities by 2020.
China's domestic electric vehicle production increased from 6,599 in January last year to 99,880 vehicles at the end of last year. The growth momentum of China's electric vehicles this year is still strong. China's electric vehicles reached 500,000 vehicles last year. It is estimated that by 2020, the number of electric vehicles in China will reach 4.57 million.
BYD New Energy Vehicle Success Reason 3: Innovation
Batteries are the most important part of electric vehicle manufacturing. BYD is a manufacturer of batteries. It has core technologies in battery research and development, the popularity of charging facilities and the construction of high-speed charging piles. Last year, the world's market share of electric vehicle batteries was first in Japan's AECS (23.5%). Second, LG Chemical (16.6%). BYD ranked third (15.1%). Battery technology is beneficial to BYD. Production costs and rapid expansion of market share. And continue to carry out technological innovation on the basis of the original, forming a technical accumulation.
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