The double eleven handcuffs are on the way, and the pre-sale war for each company has already begun. The odds of walking, taking the heart, and taking the steps are all odd. From the perspective of this year's pre-sales of TV products, the amount of explosions is still about mid- to low-end products with 40-50 inches. However, the high-end strategy of Hisense TV has spread bonfires to the online line, and it has mainly promoted large-size, high-end Internet TV models of 55 å‹ and above. Judging from the current pre-sale of Tmall, Hisense TV is far ahead in the "average unit price" and "large-scale pre-sale volume."
Hisense double 11 sales lead
As of November 1st, according to statistics from Tmall, Hisense ranked first with an average unit price of 4,198 yuan, 624 yuan higher than the second-ranked brand, continuing the brand's first record in the industry. The total sales volume of large-screen TVs with a size of 60 å‹ or above was the first. LED65EC780UC and LED60EC660US were champions in the 65-inch and 60-inch segment respectively. In addition, the price of 79,999 yuan Hisense laser TV, also created the highest unit price of Tmall TV sales.
For the National Day holiday, Hisense Laser TV with “wells for sale†has achieved great results. The strong position of the brand in large-screen TVs also reflects the average price. After successfully positioning itself with your business partners, the high-end quality that is continuously endorsed by the market will become the sustainable wealth of Hisense brand.
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