Today, Apple Watch has entered our field of high-profile, but has not officially entered our world. The source of information for most people is still limited to Apple's official introduction. Everyone has expectations, exploration and disappointment. The general view of those who hold negative attitudes is, "These things can be done on the iPhone... The screen of the mobile phone is so big, it looks more comfortable and more comfortable to use... The exciting endurance only supports 5 hours of high-intensity use... Buy What does it use...", while optimists generally believe that as a new force in the Apple device ecosystem, Watch is not yet mature in technology, but has the advantage that other devices can't match, and will be as good as the predecessors. The right time points broke out in the consumer market.
Disappointed people can represent a large number of "ordinary users" to a large extent - here I use the word "we" to refer to these "ordinary users", do not hurt self-esteem, because although the person reading this article is ten Eighty-nine is a peer in the circle, but as an ordinary "person", most of us in life are actually ordinary users, and they have commonality in mind--we are really only known, familiar, and physically dependent. Products have a seemingly rational identity, and the perception of new products is often difficult to break away from the thinking framework of existing products – far-reaching examples such as the classic “make a car without a carâ€, and some of the recent ones happen to us. At the beginning of the iPhone and iPad, the incomprehensibility and entanglement of its hardware form, the blind obedience and attachment of the media – until these new devices were actually placed in their own life situations, it was discovered that although the original mobile phones and notebooks looked Can meet everyday needs, but these new devices are completely another mode of thinking, in which you can not only be simpler and faster The complete some tasks in the past and, more importantly, a lot of new possibilities is the former of those devices can not provide - "think different" Who will tell, but for most people, is often an afterthought, which is also normal.
Since the people who are reading this article are in the circle, then whether you are pessimistic about Apple Watch or optimistic, we are not in the specific context of "ordinary users" – "we From now on, the term will refer to the responsibility of you and me to abandon your own likes and dislikes to think about and understand the evolutionary rules of equipment ecology, and based on gradually clear cognition, to create more human-computer interaction for more ordinary users. Experience all products, designers and developers.
This paper is divided into three parts, involving platform cognition, product form and design mode. I hope to bring some exploration directions and thinking frameworks from the macro.
For the new equipment platform, how should the ecosystem of the “old†platform, which is evolved by the new platform and the iterative evolution, explore and understand from the perspective of product and design? As practitioners, we face the same new and different types of equipment as our ordinary users. The same thing, most of us have not started Apple Watch, let alone experience in the actual life and work situation, the application scenarios that can be seen at present are still mainly introduced by Apple official; different Yes, from a professional perspective, we have a richer and deeper history of equipment and products, so it is possible to think more positively about the role of new devices in the perspective of experience mode and human-computer interaction paradigm.
As mentioned earlier, it is often difficult to get rid of the existing thinking framework to understand new products – we may also try to go back and explore the unknown from the known. Looking back at the development of iOS devices and the impact on people's lives, I personally think that the iPad is still the most typical case – in the past, the iPhone was attacking the old market and the old concept with the familiarity of the “mobile phoneâ€, and the first generation. The iPad was really "new thing" for most people at the time - I clearly remembered my first reaction at the time: "It's a big iPod Touch" (still associated with existing cognition), I don't see the meaning of this expensive screen for my life. As I saw more and more media reports with similar views (even more sharp and more aggressive), and the many people around me, I almost had an inexplicable pleasure and confidence – until one day I saw colleagues In use, I couldn’t help but borrow it to play, and I was immediately attracted by Flipboard’s magazine-like simplicity and exquisite large-size appearance and natural calming effects. From then on, it was out of control and soon from Apple. The store took a home of his own (remember that at the moment of tearing off the protective film, my family suddenly reached out and pressed the screen, leaving a dirty little plum).
Although this purchase is more about the desire to look at the wonderful look, rather than seeing the practical value of yourself, but with the actual use in life, including the endless variety of app attempts, I slowly found that the use of the iPad every night has exceeded the PC and notebook; more and more people heard a similar voice in a few years: "Now I don’t have a computer at home at night, I’m holding an iPad in bed. enough". Until now, on the night when you don't have to do things, half of you lying in bed, browsing the article information, reading books, watching videos, this "large iPod Touch" is still the best choice, of course, it also includes One or two years more dependent on the iPad Mini; in addition, after entering the Apple TV, if you are sitting in the living room sofa at night, you will directly put the video AirPlay on the TV, free yourself to serve or drink. A few mouthfuls.
I used a lot of words to describe my own experiences (also shared by many people I know), not to tell stories – I want to extract some keywords for analysis, I hope to do this for everyone (including myself). Bring some shallow inspiration on the question of "how to understand the new platform":
actual useEndless app
No need to do things at night
Lying down to see information, articles, videos
iPad Mini
Apple TV and AirPlay
Free handsIt is a different matter to look at new things based on existing cognition and experience in reality (real use, not trial use). Before being actually used, as a "professional", don't be easily misled by one-sided or extreme opinions, whether they come from "ordinary users" or "professional media." In addition, under the gradual blurring trend of software and hardware boundaries, new devices have brought new hardware features and technical frameworks, but it is also necessary for products, designers and developers like you to establish correct understanding and strive to build "The endless app", to dig out more possibilities, can make the value of the new platform more fully reflected, until the "ordinary users" can get value from it and generate recognition.
The so-called "doing things" for me personally includes two aspects of blogging and design work. These things require me to use the MacBook more or connect to the display. Usually, the main tools (Evernote or Sketch, etc.) and the resources of the reference and material (presented via a browser or Finder) need to be listed. And through the physical keyboard and touchpad and other input tools to work together. For these things, I never think that the iPad can do the job; in these situations, desktop devices are the most appropriate tool.
The ecosystem is built around the process of providing typical tools for the user's typical needs and connecting them to create a seamless experience. Look at any single device with the criteria of “can solve all problems at all times†Types of practice are already out of date. In recent years, the ignorance of the "panel era, desktop equipment is dead" has been thrown out from time to time. It is also the "professional media" that predicted that the iPad will inaction (like the "microblogging era, the blog is dead" or “The age of friends, Weibo is dead†– The times are indeed changing, but both software and hardware products are differentiated and evolved around “multi-situation, multi-objectivesâ€, so that one is better than one – one is to focus on specific forms. Meeting specific needs in a specific context – blogs are still our primary tool when it comes to precipitating, creating and reading content; when it comes to rapid dissemination or fragmentation of personalized information, platforms such as WeChat or Weibo Will be the first choice – this is to use the MacBook when doing things, use the iPad when not doing things, take out the iPhone when you are free, communicate with friends on WeChat, keep busy when you are busy with the most important activities, etc. All are the same.
There is still a problem here: Speaking of "specific needs are done through a specific form of equipment", yes, my "business" is really not suitable for completion on the iPad, but "sit down to see information, articles, videos" But the Macbook can hold it completely, not only on the iPad; so where is the value of the iPad? Compared to around 2010, this issue is self-evident for most people today – for those things that can be done with a laptop or an iPad, it is obviously lighter, faster and more comfortable with the iPad. In the multi-device era, the word "demand" is no longer simply equated with "functions". The proportion of "experience" in demand is greater than ever - helping users to have the lowest awareness in a particular context. And the equipment that meets the cost of interaction costs is what we call "specific forms of equipment."
From this point on, the following keywords can be used. For activities such as "sitting on information, articles, videos, etc.", once you get used to the lightness, speed, and comfort of the iPad, it is difficult for us to return to the days when we used laptops, even in those days. Everything seems normal, we don't seem to need any new equipment. iPad is not the end of evolution, people always hope to achieve the goal in a more convenient and easier way - after starting the iPad Mini, my old Pad gradually retire, aside from the performance factors, Mini really makes me feel more convenient The space occupied by the bed is smaller. When you need it, you can put it in the bag and it will not have the obvious weight like the old Pad. At the same time, my leisure and entertainment needs will not be sensitive to the screen. The reduction in size. And when Apple TV and AirPlay entered my life, new possibilities that were previously unpredictable came along – when watching videos, I don’t have to put that small screen on my chest anymore, just throw it in Aside, using TV as its "enhancement device" or "second screen", you can use liberated hands to do other things, such as waiting for cats, drawing sketches or playing the piano and drinking. (It should be noted that Apple TV has not officially entered the domestic market. It needs to be set up in the DNS to access domestic content sources. Some relatively niche content is more easily obtained through the video app on the iOS device, so I will often use AirPlay. Instead of getting it directly through TV)
After such differentiation, I need to be as relaxed as I can, and I need the most professionalism in my professional time. Every type of equipment can fully exert my own advantages in a specific situation, and I will not be able to bear the load. Transfer to a more suitable device to handle – life does a bit better.
Speaking a lot of "cognitive" aspects, it has subtly covered the theme of Apple Watch, especially the last topic about "enhanced devices" - we may wish to enter the part of exploring the Watch product model.
The operation of Apple Watch is inseparable from the iPhone (at least for the first machine; how the first machine is going), and the use of the iPhone is not based on any other equipment (aside from the ecosystem). This kind of contrast is really easy to make people question the function, positioning and value of Watch.
This situation has a lot to do with the limitations of the original generation of hardware technology, such as computing power, storage capacity, and more basic battery life; especially the latter, it is difficult to achieve under the current technical conditions. In line with the expected ideal state, so many computing and storage loads must be transferred to the iPhone to find a balance between performance and endurance.
Although the “hardware technology limitations†factor will largely determine the current form and performance of the product, from a development perspective, it is by no means a decisive factor that constrains us to think about product design – when technology can make humans We don’t know anything about the time of the machine or the door of the Stargate. But when it comes to the "mainstream computing device" level of technology, its evolutionary capabilities needless to say, only look at the performance of iOS and Mac OS devices over the years. The speed of improvement will be known; the situation will be different even if it is only one year or even half a year later.
The focus is on the new thinking framework that new device symbiosis brings to product design.
Let me talk about my personal understanding of the so-called "new thinking framework". I hope that I can provide a reference when I think about the product form for Watch.
I tend to use the term "symbiosis" to represent two-way associations - not "dependencies" - to describe the relationship between Apple Watch and the iPhone. In this relationship, both Watch and iPhone have two sides, which is something we have never faced before.
What exactly does the so-called "two-sidedness" and "symbiotic relationship" mean? We have already learned some typical apps and their usage scenarios through Apple's keynote speeches and official website introductions. There are also some discussions about the product forms that may appear in the future (not the so-called conceptual design on Dribbble). To sum up, for the first generation of Watch, the application products can be roughly divided into the following two modes:
Watch is the main device in the human-computer interaction behavior. The user completes the target through the Watch in a specific situation. The iPhone is an auxiliary device, which is equivalent to the “processor†and “memory†of the data, playing a similar role as a housekeeper.
The iPhone is the main device in the human-computer interaction behavior. The user completes the target through the iPhone in a specific situation; the Watch acts as an accessory device and plays the role of a correspondent.
Watch as the master deviceIn this mode, Watch is more independent from the perspective of perception and experience; although it still needs to communicate with the iPhone from the perspective of technical implementation, for the user, the target task can be accomplished mainly by interacting with the Watch.
What types of products are suitable for this model? Combined with the previous point of view in the analysis of "keywords", it can be roughly concluded that the functions required by the user can be fully implemented on the Watch or fully implemented on the iPhone, but in the specific situation in which the user is located, Those products that use Watch to achieve the lowest cost of interaction.
Whether the cost of interaction is low or not depends on two factors, one is the characteristics of the device itself, and the other is the complexity of the product function and content.
As Apple has always emphasized, Watch is a very personal product. The so-called “personalization†includes not only the physical condition tracking that they promoted, but also the ever-changing dial setting and wristband matching. From the perspective of human-computer interaction. It means that it is always attached to the user's body and is located in the wrist where the hand can be focused to focus; compared to the iPhone that is always placed outside (sports bags, bags, etc.), this feature is The natural advantage of Watch. What we need to think more about is the second factor, whether the complexity of the product itself in terms of functionality and content is suitable for being carried by Watch. You can try to consider the following aspects:
In terms of information input, in addition to voice commands and dictation, does your product require more complicated and specialized input methods to ensure the most basic operation?
In terms of operation, in addition to basic clicks, swipes, and Force Touch, does your product feature require more gestures to support?
In terms of the interactive process, is it simple enough to complete a functional cycle in a matter of seconds? If the function cycle lasts for a long time, do you need the user to maintain continuous visual focus and manual operation during this time?
In terms of information output, can the content be streamlined to be displayed in a full screen by one screen, or up to two or three sweeps?
Apple officially introduced built-in apps such as calendar, AcTIvity, Workout, Siri, remote control, weather, alarm clock, stopwatch, timer, etc., including third-party Shazam, Uber, SPG, Green Kitchen, etc., in my opinion, basic Can belong to this type, you need to enter the corresponding app through the first screen icon when you initiate the task. It must be noted that when we define the pattern in the previous section, we also mention the “specific situationâ€: the division of the pattern is not clear, and the Watch does not provide a low-cost interactive experience in all cases, even if the product meets the above requirements. There are several considerations, but when the user's needs shift in a more specific direction, the roles of the "primary" and "secondary" devices are likely to be interchangeable.
Also remember that the discussion we have done now is aimed at the first generation of Watch. As the device type continues to evolve in hardware technology and application scenarios, the role of the iPhone in this model will become weaker; at some point in the future, Watch will likely be truly independent, and the app will be localized without Any other device acts as a "housekeeper." At that time, is the connection between Watch and iPhone no longer there? Personally, it may not be; the reason is the second type of model in the symbiotic relationship we will discuss next.
The complexity of the content and function of products belonging to this model has surpassed the affordability of Watch. The advantages that Watch naturally has are not enough to offset the defects inherent in the device form, such as the small screen space for content presentation and interaction. Extremely constrained; whether it's getting content or operating, only the iPhone can provide a better experience. Just as the iPad can't afford the design and content editing work that is easy for the MacBook, even if it's lighter and more comfortable.
However, unlike the iPad case, Watch can't take on the main task, but its own features can make it an enhanced device for the iPhone – users can easily complete those tasks through the iPhone in all situations, but At least anytime, anywhere, through attachments and those tasks – precisely those behind the tasks and information – remain connected.
"Keeping connected" is divided into two forms. One is that the user initiates the connection actively, and the other is that the user passively accepts the connection. In the former case, the user can obtain the instant information in the master device by one or two gesture operations on the watch; the latter, when there is a status update in the master device, the related information is directly transmitted to the user through the Watch, and the user is based on the current situation. Determine if you need to switch to the main device to complete the task, or directly through the Watch for related lightweight interaction. We will talk about the design patterns corresponding to these two types of connections in the following text.
What are the characteristics of products and subordinates in this mode? In fact, it can be judged by the considerations of the four aspects mentioned in the previous type, but the answer is just the opposite.
I remember Jonathan Ive said that watching War and Peace on Watch is obviously inappropriate; not to mention whether the iPhone is suitable for reading books, but the longer content or timeline spans larger than Watch. The fragmented content is indeed more suitable for getting on the iPhone. From this point of view, I personally do not quite agree with the use of Instagram displayed by Apple's official website. In addition, I also doubt whether WeChat on Watch should keep friends. In my opinion, I can get update notifications from these platforms through Watch, or provide one or three recent content. If the user feels that it is necessary or convenient at present, then transfer to the iPhone to make full use of the large screen space for acquisition. As far as video and more complex games are concerned, I personally seem to have little discussion value – such content and interactive forms are immersive products with long human-machine sessions and high power consumption even on large-screen iOS devices – if You have so much time to send, use your iPhone or iPad, and be nice to yourself. A possible exception may happen in the future when Watch is strong enough to play a role in augmented reality games, which may be another topic.
For this type of product model, the iPhone's role will not be weakened with the development of Watch's hardware capabilities, because it is the most appropriate operating platform itself; and Watch can take advantage of the natural advantage of "on the wrist" no matter how it evolves. Play the role of a correspondent for such products, and at the same time differentiate the more and more subordinate tasks in the main target behavior.
From the knowledge of new devices to the product thinking framework, we will enter the third part of this article to find out which human-computer interaction models can help us build different types of products under the new thinking framework.
Understand the design patternApple Watch provides us with three human-computer interaction modes, including WatchKit app, Glance and NoTIficaTIon. These names should be familiar to everyone, and they have been introduced in Apple's keynote speeches and official websites. An understanding of these three concepts and related operational mechanisms will help us choose the most appropriate design model for different types of products.
WatchKit app
Let us understand it as what we usually call the "Apple Watch app" – click on the icon from the first screen, just like we enter the app on the iPhone.
However, from a technical point of view, the complete Watch application consists of two parts:
WatchKit app, running on the Watch side.
WatchKit extension, running on the iPhone side.
Among them, the WatchKit app is used to build the application interface on the Watch, and the WatchKit extension running on the iPhone is responsible for dynamically updating the data content in the WatchKit app interface.
The WatchKit app and the extension are packaged in the installation package of the iPhone app. After the user installs the app on the phone, the WatchKit app is deployed to the paired Apple Watch. The corresponding icon appears on the first screen, and the user can click to enter. This installation and operation mechanism is one of the concrete manifestations of the "Apple Watch can not be separated from the iPhone" mentioned in the previous article.
The WatchKit app supports two interface navigation methods: paged and hierarchical. These are the concepts that we have already known in iOS design, and the usage scenarios are similar.
For the data model is relatively simple, there is no directly associated app between the data of different interfaces, and the paging navigation with flatter structure is more reasonable.
Compabile Models:
For Samsung:
For Galaxy S6, For Galaxy S6 Edge, For Galaxy S6 Edge+,
For Galaxy S6 Active, For Galaxy S6 Duos, For Galaxy Note Edge,
For Galaxy S7, For Galaxy S7 Edge, For Galaxy Note 5
For Galaxy S8, For Galaxy S8 Plus, For Galaxy Note 8
For Galaxy S9,For Galaxy S9 Plus
For Sony:
For Xperia Z4V, For Xperia Z3V
For Google:
For Nexus 4, For Nexus 5, For Nexus 6, For Nexus 7
For MOTORALA:
For Moto Droid Turbo, For Moto Droid Turbo 2, For Moto Droid 5
For NOKIA:
For Lumia 920, For Lumia 928, For Nokia Lumia 93, For Lumia 950, For Lumia 950 XL, For Lumia 1020, For Nokia Lumia 1050, For Nokia Lumia 822, For Nokia Lumia 735
For HTC:
For HTC ONE MAX T6, For HTC Incredible 4G, For HTC ONE mini 2, For HTC Droid DNA
For LG:
For LG Nexus 4, For LG Nexus 5, For LG G Pro, For LG D1L, For LG LTE2
For Iphone:
For Iphone8/X/XR/XS Max
For Others:
For YotaPhone 2, For Elephone P9000
Guangzhou HangDeng Tech Co. Ltd , https://www.hangdengtech.com