Wechat's Commercialization of 300 Million in 2 Years is Still a Challenge

Today (January 21), WeChat ushered in a two-year-old birthday. According to the data given by Tencent, it was launched to users billions of dollars on January 21, 2011, and micro credit for 433 days. Among them, from 100 million users to 200 million, it took 236 days; from 200 million to 300 million users, it only took 120 days. Such a user's order of magnitude, in the country only its "door brother" QQ and Sina microblogging, can par with it.

Some people predict that at the end of 2013, WeChat users can exceed 500 million. Some people say that the popularity and use of WeChat will make more than half of the applications useless, and the entire mobile Internet application may enter the stage of re-layout. First of all, it was traditionally used text messages. According to the Ministry of Industry and Information Technology, as of November 2012, the volume of mobile SMS services of the three major operators only increased by 2.3% compared with the same period of last year, which was a significant slowdown from the previous 6% growth. Secondly, there is an application with the same function. It has been reported that after WeChat joined the QR code scanning function, many applications of the two-dimensional code have been greatly impacted. Some people even said that WeChat now carries some plug-ins on its own, and many third-party applications will Loss of advantages, such as the use of WeChat positioning functions to develop living services, the use of WeChat customer resources to develop notepad functions, and so on, may all jeopardize many other third-party applications.

Weibo has developed rapidly in China, but one of Weibo's regrets is that, like WeChat, they are now in a stage of appeasement. For instance, they have been trying to make profit, but there is still no clear way to date. . Instead, it helped a lot of accounts make eyeballs, make influence, make money, and rule out the same non-profitable issues. With regard to user use alone, there are such voices. Some people say that from a social point of view, Weibo is good, but privacy is not strong. For instance, when I sent a picture of a child, I complained. The world seems to know it all the time, but WeChat is not the same. The information posted on is only visible to those you allow. However, the latest version of Sina Weibo has already added a close friend function to solve this problem.

Looking at the public accounts, many people have said that WeChat has already had a number of public accounts. In the future, Weibo may also be subject to great challenges. However, many people expressed their opposition. They said that Weibo is more of a platform for public opinions, and WeChat is more of a channel for private social communication. These are two basic attributes. Actually, it is not a competition of the same kind. It is only possible for users to use this time to increase and share one by one, but it is definitely not a relationship between us.

Ma Yun, who has just announced that he will step down as CEO of Alibaba, once famously said, “It is not normal for companies to earn money and do not want to make money.” Wechat into the era of 300 million people, what are the future on the road to commercialization? challenge?

WeChat from the early morning Tencent family's children have a huge user resource Tencent, QQ's mutual connection also allows it to get users from the beginning to get the world, some people say that WeChat is an expensive son born with a gold key, at the beginning stage Is invincible, but now in the middle of the country, Tencent seems to have been accumulating popularity for two years, no hurry to make money WeChat. There was a period of time when WeChat inserted advertisements, but they were immediately won by Ma Huateng. Such a business model can only be sustained by a huge family business. However, the question WeChat We must slowly answer is where our future is. Now it seems that the direction of the profit model has begun to appear as an O2O, which is online to offline. As more and more merchants use WeChat to post information advertisements, they may become WeChat. The important mode of revenue.

On the other hand, before Tencent QQ made a big way to make money comes from the game, Tencent insiders once revealed in the interview, the next stage WeChat may evolve into a platform to establish a game platform, generate some related value-added mode. In fact, the related field layout has also begun. However, it should be pointed out that the reality is not so beautiful in imagination. For instance, the development of O2O WeChat still needs to be observed. Some industry insiders say that WeChat as a communication tool is indeed attractive to large-scale brand chain stores. However, if you simply push information, its advantages are not particularly obvious. Plus, the current mode of division is not very clear, so many large companies do not dare to act rashly.