On August 23, British brand consultancy Brand-Finance announced the results of the brand value evaluation of the world's top 500 companies. Samsung's brand value ranking rose from 18th to 6th last year, ranking first in the top ten.
Samsung’s brand value this year reached $38.197 billion, an increase of 56% from last year’s evaluation of $21.51 billion. Overall, the top 10 Korean companies have entered the list. LG Electronics also rose from the 168th place last year to the 87th place and entered the top 100.
Apple has surpassed Google, which occupied the number one position last year, and is the leader in corporate brand value rankings. Apple’s brand evaluation reached $70.6 billion, a record high, more than double the $29.5 billion last year.
Samsung’s brand value this year reached $38.197 billion, an increase of 56% from last year’s evaluation of $21.51 billion. Overall, the top 10 Korean companies have entered the list. LG Electronics also rose from the 168th place last year to the 87th place and entered the top 100.
Apple has surpassed Google, which occupied the number one position last year, and is the leader in corporate brand value rankings. Apple’s brand evaluation reached $70.6 billion, a record high, more than double the $29.5 billion last year.
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