All know that "the road is at the foot", but "how should the road go?" Many refrigerator companies have not found a mature road to rise after the downturn in recent years. This is also destined to compete in the refrigerator market in 2018. Although there will be a certain degree of recovery, the whole will also find a way in the quagmire.
Where is the refrigerator market in 2018? Can the accidental flap of Xinfei Electric be able to rewrite the pattern of the refrigerator market that was originally in a quiet situation? From rural to urban, from offline stores to online stores, who can become a refrigerator company? The vents? Frequency conversion, preservation, smart who can hold up a new world of refrigerator consumer market?
On the surface, the biggest commercial dilemma in the current refrigerator market is that the low-end demand, sluggish consumption, and small and medium-sized refrigerator manufacturers brought by the surge in raw materials can only rely on low-end traffic, sales volume loss and loss to become normal; in essence, the refrigerator market The biggest commercial dilemma is that the innovation of product technology and function encounters the ceiling, and the products and markets have been unable to find the fast lane to open up consumer demand. Whether it is preservation, frequency conversion and intelligence, they have not taken the lead and protagonist.
From this point of view, China's refrigerator industry in 2018 will be in a period of developmental confusion, not only in product technology innovation, including the expansion and layout of urban and rural markets, online e-commerce and offline business focus On the other hand, we need to further sort out the clearer and clearer roads. It involves the protection of user needs, the product innovation of multi-technology camps, the smoothness and synergy of the interests of online and offline channels, and the formation of a strategic position as a new center of the kitchen.
New kitchen center
In the past two years, although the overall development of the refrigerator market is still in the downturn, even the overall market is still mainly down, but this has not affected the layout of some industry leading enterprises for the future. Under the strong promotion of Haier and the United States, with the active participation of Ali, Jingdong and Suning, the refrigerator began to replace kitchen appliances and become the new center of the kitchen.
However, for those who are eager to pursue "quantity increase and increase", whether it is a smart refrigerator or a new kitchen center, many times it is far away from the fire. On the one hand, as a new center of the kitchen, the refrigerator is an open platform, an ecological system, definitely not just a terminal and hardware. It is necessary for home appliance enterprises to move from closed to open, which takes time and needs more effort;
On the other hand, smart refrigerators are still "internal heat and cold outside". Compared with fresh-keeping technology and frequency conversion technology, the application of intelligent technology in refrigerators has not really detonated the market and consumer demand. More importantly, smart refrigerators have now fallen into a quagmire of conceptualization and homogenization that has not really activated the needs of consumers and users.
Therefore, in the short term, it is necessary to rely on the new center of the kitchen to shake the iteration of the refrigerator industry and activate the consumption of smart refrigerators. It takes time and more wisdom and courage to open the platform. This will be a continuous investment campaign, and will not be able to assume the new kinetic energy of the industry in the competition of the refrigerator market in 2018.
Industry boss
For decades, compared with color TV, air conditioners, washing machines, and product innovation and technological innovation in the refrigerator industry, the industry has entered a threshold but has not been significantly improved. This has caused the homogenization competition caused by the low entry barrier of the refrigerator industry, and the low price and frequent mess, resulting in many enterprises not making money and innovation.
Take the old brand like Xinfei. If the price of raw materials in the refrigerator market is soaring this year, the low-price competition of the terminal is too cruel, resulting in a loss in the business performance of the company. In the short-term, there is no sign of turning losses and changes, and it is necessary to stop the production. And seek the reorganization of the court. In fact, if placed in other home appliances, Xinfei, a company that lacks competitiveness and has an old brand, should have been eliminated.
The 2017 year that is coming to an end can be said to be the reshuffle year for SMEs in the refrigerator industry. Among them, the low-end market in which a large number of small and medium-sized enterprises depend for survival faces the reshuffle and blow of large enterprises. Obviously, this is just the beginning of the reshuffle of the refrigerator industry. That is, the low-cost, low-quality and low-end business strategies of a large number of small and medium-sized enterprises and even speculators in the market cannot continue. At the same time pushing the threshold higher, more and more companies are focusing on product and technology differentiation and deep innovation.
The biggest breakthrough in solving the problem of industrial development power is to deepen the reshuffle of large enterprises, optimize the number of market brands, and release the space for industrial development. This is also a good road to growth. The so-called "elimination of SMEs" is also a means of looking for growth.
Market growth
In the falling home appliance market channel, there are also rising companies. Therefore, for the competition in the refrigerator market in 2018, the author believes that it is better than bad, and the opportunities for growth are more than difficulties and challenges. From the perspective of products, from the perspective of consumers, and from the perspective of market layout, there are many opportunities.
At present, manufacturers are generally concerned about the large-capacity multi-door refrigerators, which have large room for growth and sufficient profit margins. But it is only one of the market's opportunities; in addition, there are opportunities for growth in two small-capacity refrigerators and freezers. Especially for the blowout of commercial markets such as hotel-style apartments, the demand for two-door products with a capacity of 150L is just big. At the same time, the demand for the second refrigerator and freezer in the rural market is also showing a new trend of slow growth.
In terms of market structure, it is mainly divided according to urban and rural areas, and is also divided according to online and offline; the former is mainly concerned with urban superiority and rural replacement. The latter is concerned with the growth of young people and the market opportunities for middle-aged and old-age stocks. From the overall pattern, the growth of online platforms, and the change from quantitative to qualitative, is an opportunity for many manufacturers, not only to seek quantity, but also to demand profits; while the decline of offline stores also presents A new round of renewal opportunities in cities and rural areas, especially large-capacity, multi-door, and fresh-keeping.
From the user's point of view, the preservation, frequency conversion, and intelligent storage of fresh food brought by the refrigerator products have already presented a situation of “hundred flowersâ€. Manufacturers need to differentiate their products to meet the needs of different users, rather than adopting the strategy of betting and standing, not only keeping fresh, but only doing intelligence, not. Users must be helped to help companies find new breakthroughs!
Fog Light Wire Harness are most used in automotive,motocycle,bus,bike,truck,LVDs,medical equipment.
Yacenter has experienced QC to check the products in each process, from developing samples to bulk, to make sure the best quality of goods. Timely communication with customers is so important during our cooperation.
If you can't find the exact product you need in the pictures,please don't go away.Just contact me freely or send your sample and drawing to us.We will reply you as soon as possible.
Fog Light Harness,Fog Light Wiring Kit,Universal Fog Light Wiring Harness,Fog Light Wiring Harness
Dongguan YAC Electric Co,. LTD. , https://www.yacentercns.com