Huawei Meizu, Konka, Duowei and other mobile phones provide system supply, combined with FAW to build a car, join hands with FIYTA to do smart wear, and cooperate with Midea and Haier to engage in smart home appliances... How can the mobile phone manufacturer Ali YunOS be able to make it? The Internet of Things is the future of the operating system to play a new ecology.
Going to the Internet of Things
At the recent Asian MWCS (World Mobile Conference) held in Shanghai, Ali YunOS announced the “Scene Layout†strategy, which is to adopt all the scenarios that require an operating system and to be a general-purpose operating system in the era of Internet of Things.
At the MWCS, Ali YunOS and FIYTA released the first light smart watch and showed the Yun kitchen range hood that was launched in conjunction with Haier Kitchen Appliances. In addition, the personnel of YunOS introduced that YunOS has reached a comprehensive cooperation strategy agreement with Gree, Midea and Haier in the field of household appliances and kitchen appliances. In the future, the YunOS system will be adopted in more home appliances. In the chip field, we are involved in the development of chips with Spreadtrum, Qualcomm and MTK.
In addition, at the Beijing Auto Show not long ago, SAIC teamed up with Ali to launch the YunOS for Car onboard system in its production version of the Internet car Roewe RX5. Another partner, Tianzhiyan Technology, also launched the first 4G full Netcom smart rearview mirror equipped with YunOS - Tron Eyes.
Not only relying on mobile phones, YunOS is currently moving towards YunOS for Car, YunOS for Wear, YunOS for Work, and YunOS for Home.
Mobile phone is too narrow
YunOS was officially released in 2011. Like other domestic R&D systems that are grown on Android, YunOS also needs to rely on Android apps to develop space. At present, Android and iOS systems are still in an absolute monopoly position both at home and abroad, and there is no sign of giving way. It is difficult for YunOS to eat a mobile phone system for a bowl of rice.
Ali YunOS personnel explained that their mobile phone operating system installed capacity has exceeded 70 million as of May, and smart terminals exceeded 100 million. Last year, the installed capacity of mobile operating systems was more than 30 million. Ali's vision is that by the end of this year, it will be able to use YunOS for 100 million mobile phones, and the domestic market share will reach 20%-25%, exceeding iOS.
However, according to a person familiar with the matter, the installed capacity of more than 20 million Meizu third-party systems last year was very small. At the same time, 80% of the domestic mobile phone market with a total sales volume of more than 400 million last year was eroded by Huawei and Xiaomi, which have their own systems, and the YunOS system cooperation mobile phone also has a lot of brushing phenomenon. Therefore, the possession of the YunOS system mobile phone on the market The amount is not optimistic. In addition, the market for most domestic low-end machines that cooperate with Ali is mostly in small cities and rural areas, and its influence is limited. Therefore, in order to maintain the survival market, it is better to compete with the system giants to target the Internet of Things to open up more scenes.
Terminal entrance battle
At the beginning of this year, China has included the Internet of Things in the “13th Five-Year Planâ€, and domestic enterprises have also shown great ambitions. Li Huiwei, vice president of China Mobile, said recently that "the Internet of Things will become an important driving force for the development of mobile communications in the next five years." Zhao Xianming, chairman of ZTE, said that the IOT IOT application scenarios are diverse and the prospects are wide. 5G is coming soon, and the Internet of Things will play an important role in the fourth industrial revolution.
Analyst Zhu Dalin of Analysys International believes that the development speed of the mobile phone market has basically slowed down at this stage, and Internet companies are arranging the right to speak at the terminal. As the terminal that maintains user stickiness, the Internet of Things will form a new ecosystem. Although most of the smart terminal products, including wear, home, and automobiles, are not truly intelligent and humanized, the early layout will seize the opportunity, even if there is no user to buy it.
"The operating system plays a key role as the soul of the terminal." Zhu Dalin added that before the popularization and maturity of smart terminals other than mobile phones, systems such as Ali and Tencent are establishing cooperation mechanisms to actively build their own ecology and make industry chains. Preparation for the work. In fact, only the giants with basic skills in terms of capital and technology can have the ability to fully improve the system in cooperation. The future system battle in the field of Internet of Things will also become more intense.
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