The recent LeTV days are certainly not very good. Although news about LeTV often appears on the front page, it is estimated that most of them are not what they want to see. The television business is undoubtedly the most important thing for LeTV now. This year is already the fourth year of LeTV Super TV. In order to dedicate itself to it, on May 16th it released four TV new products at one go. Including music as the first Quantum-dot TV Unique75, as well as the first to play the "shared TV" concept of the Super 4 X55M.
LeTV's first quantum dot TV Unique75
Unique75 is LeTV's first quantum dot TV, still split design, using the second generation of quantum dot technology, that is, quantum film rather than quantum tubes, in theory, the display effect has a better improvement, especially In color contrast and saturation. True 4K screen NTSC color gamut coverage of up to 102%, Local Dimming multi-zone dynamic backlight system brings ultra-high dynamic contrast of 150,000:1. Coupled with Dolby Vision HDR technology, this should be the best quality picture in LeTV Super TV. At the same time equipped with Mstar 6A938 processor, 4GB +64GB storage configuration, EUI6.0 TV Greyhound operating system, performance is also a leading low.
Super 4 x75
According to statistics, the 75-inch TV market has grown rapidly, with sales from 33,000 units in 2014 and this year it is expected to reach a market capacity of 380,000 units. Therefore, LeTV in addition to the Unique75, also introduced a more cost-effective "big screen Terminator" Super 4 X75, which continues the previous Super 4 X70 design style and hardware configuration, also with Mstar 6A938, 3GB + 32GB storage, and price It has reached the level of 10,000 yuan.
55-inch is still the largest market, ultra-high 4 X55S/X55M 55-inch dual-pronged still is the most popular large-screen TV size on the market, LeTV will never miss this market, this time launched two new products: Super 4 X55S/ X55M. Super 4 X55M uses LeTV's four image quality optimization techniques, and with Mst**A938 processor, 3GB+16GB storage configuration (Eco 4GB+16GB), support HDR10 high dynamic range, Dolby decoding and post-processing technology, DTS Decode and so on, and standard intelligent voice remote control. Super 4 X55S, on the basis of the continuation of the original Super 4 X55 Mst**A938 processor, 32GB flash memory, HDR, MEMC, Harmam/Kardon certified sound system, upgrade configuration to 4GB storage, quality upgrade to a very cool Color quality engine and adopt the latest EUI6.0 TV Greyhound operating system.
Price maintains cost-effective features Unique75, pricing 19999 yuan; Super 4 X55M, price 3699 yuan (Eco 3999 yuan); Super 4 X75, price 10999 yuan; Ultra 4 X70 from 10999 yuan down to 9999 yuan; 4 X55S, pricing 4599 yuan.
What exactly is a shared TV?
LeTV always likes to "innovate" on the business model. This time over 4 X55M is the latest innovation: the "shared TV" that makes money. The core of this model is that the user actually completes the task of TV layout through a series of actions, and ultimately achieves the purpose of renewing the membership at a low price. Instead of making money, it is better to say that it is saving money. Of course, the prerequisite for saving money is that you are dependent on LeTV's members, and you have to spend money to buy and share TV. You just need to spend less money.
At present, LeTV's "Refilled Cup" sharing concept is only feasible on Super 4 X55M, so you must first purchase a new TV. After purchasing 1 year membership, add 1 year of 490 Yuan Super Movie Member to participate. For sharing events, up to 4 years of super film and television members can be obtained. At present, there are three tasks for Super Video members' "refill cups". Users can achieve one-year super movie and television membership simply by reaching any one.
Task 1: Users within 365 days after opening the first day of the task, the network is over 277 days. According to the survey of over 75% of 55-inch super TV users, the average number of days of on-boarding has exceeded 225 days. Users only need to base on this basis for more than a week. One day after booting.
Task two: 1 year's growth rate of children's Fan Fan Chao 3000
Users can automatically get 2 growth values ​​on the Internet every day. In addition, they purchase a big screen new shopping, members, games, synchronized theaters and other products on the Super TV. They get 1 growth value for each dollar spent, and the user reaches 3,000 within 365 days after the task is started. The above growth value is achieved.
Task 3: Purchasing Service Gift Package Within one year after the task is opened, the user purchases 699 yuan Super TV Service Gift Box at Le Fan's desktop (worth 1149 yuan, can enjoy 1 year of warranty extension, free replacement of accessories, free transfer, cleaning, Homework, etc.) The task is achieved.
Therefore, how can we enjoy the "refill" of LeTV TV? Buy a Super 4 X55M (3699 yuan), a member machine for one year (490-300=190 yuan), an ecologically-subsidized member (490 yuan), a service package (699 yuan), consumption on a super TV (3000-365 x 2) = 2270 yuan), so in fact you need to spend a total of 7348 yuan.
After splitting the consumption of each part, buying TV and one-year membership, a total of 3,889 yuan is considered worthwhile. Ecologically subsidized membership is 490 yuan. It only buys 1 year membership and completes the next three tasks, which is slightly more expensive. Consumption on the Super TV, but not saying that does not comply with our shopping habits, even if the guarantee to boot every day, you have to spend more than 2,000 pieces, but there is a physical product falls, the money is not counted as TV to some extent The flower is also barely plausible. The last part of the service package, in addition to extended warranty, the transfer, cleaning, home interpretation, exclusive VIP service, I think most people do not have access to, this part of the money, I will not spend anyway.
From these models, we can see that LeTV's "good intentions", the task is nothing more than to enhance the user's online time, so that selling a variety of boot ads, titles and the like will be more capital; the second task is to completely Push your own TV shopping platform. Whether or not you are used to buying things on TV, anyway, I force it. Task 3 can be understood as an after-sales service to increase cash income.
I dare not say whether this “shared TV†model can be recognized by consumers. It can be seen that LeTV is also in a cautious attempt, otherwise it is possible to liberalize the promotion of all products instead of just over 4 X55M played on a machine.
In any case, today's music is not easy, racking their brains to come up with these play methods to see whether the public is willing to pay. Will you be happy for a second?
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
LeTV's first quantum dot TV Unique75
Unique75 is LeTV's first quantum dot TV, still split design, using the second generation of quantum dot technology, that is, quantum film rather than quantum tubes, in theory, the display effect has a better improvement, especially In color contrast and saturation. True 4K screen NTSC color gamut coverage of up to 102%, Local Dimming multi-zone dynamic backlight system brings ultra-high dynamic contrast of 150,000:1. Coupled with Dolby Vision HDR technology, this should be the best quality picture in LeTV Super TV. At the same time equipped with Mstar 6A938 processor, 4GB +64GB storage configuration, EUI6.0 TV Greyhound operating system, performance is also a leading low.
According to statistics, the 75-inch TV market has grown rapidly, with sales from 33,000 units in 2014 and this year it is expected to reach a market capacity of 380,000 units. Therefore, LeTV in addition to the Unique75, also introduced a more cost-effective "big screen Terminator" Super 4 X75, which continues the previous Super 4 X70 design style and hardware configuration, also with Mstar 6A938, 3GB + 32GB storage, and price It has reached the level of 10,000 yuan.
What exactly is a shared TV?
LeTV always likes to "innovate" on the business model. This time over 4 X55M is the latest innovation: the "shared TV" that makes money. The core of this model is that the user actually completes the task of TV layout through a series of actions, and ultimately achieves the purpose of renewing the membership at a low price. Instead of making money, it is better to say that it is saving money. Of course, the prerequisite for saving money is that you are dependent on LeTV's members, and you have to spend money to buy and share TV. You just need to spend less money.
Users can automatically get 2 growth values ​​on the Internet every day. In addition, they purchase a big screen new shopping, members, games, synchronized theaters and other products on the Super TV. They get 1 growth value for each dollar spent, and the user reaches 3,000 within 365 days after the task is started. The above growth value is achieved.
I dare not say whether this “shared TV†model can be recognized by consumers. It can be seen that LeTV is also in a cautious attempt, otherwise it is possible to liberalize the promotion of all products instead of just over 4 X55M played on a machine.
In any case, today's music is not easy, racking their brains to come up with these play methods to see whether the public is willing to pay. Will you be happy for a second?
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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