As we all know, China's lighting industry has huge space, but the entry barriers for low-end products are relatively low, industry concentration is relatively low, and market competition is fierce.
In recent years, in the process of transforming LED lamps into the industry, a large number of companies engaged in low-end products business have gradually been eliminated by the market. The international first-line brands that have dominated the domestic high-end market have gradually withdrawn from the Chinese market, and domestic first-line brands have continued to grow. Industry concentration is concentrated in major lighting brands including Op Lighting and Sanxiong Aurora.
Sanxiong Aurora's main business belongs to the lighting manufacturing industry. It is a provider of integrated lighting solutions, mainly engaged in research, development, production and sales of green lighting, lighting and lighting control products, providing integrated lighting solutions and related professional services. . At present, Sanxiong Aurora products cover commercial lighting, industrial lighting, home lighting, office lighting, outdoor lighting and other applications.
It is worth mentioning that after more than 20 years of industry experience, Sanxiong Aurora was listed on the GEM of the Shenzhen Stock Exchange on March 17, 2017.
Recently, Sanxiong Aurora released its 2017 annual results forecast. The forecast shows that the net profit attributable to shareholders of listed companies from January 1, 2017 to December 31, 2017 was 234 million yuan - 271 million yuan, a year-on-year change. -5% to 10%.
Sanxiong Aurora said that in 2017, the company increased market development and marketing investment, and sales revenue increased year-on-year. However, due to the rising prices of raw materials plastics and hardware materials, including steel, copper and aluminum, the gross profit margin of products declined year-on-year.
Indeed, Sanxiong Aurora has a strong advantage in market development and marketing. In terms of marketing, Sanxiong Aurora implements a sales-oriented sales model. The marketing department and sales department are responsible for market operation and sales management. In terms of market development, Sanxiong Aurora has set up offices throughout the country to assist dealers. Develop the market locally and provide professional technical support.
Up to now, Sanxiong Aurora has more than 3,000 brand stores, commercial lighting and home lighting products, including more than 1,500 sales of home products.
In addition, good product quality and excellent professional service capability are important factors for Sanxiong Aurora to gain strong market influence in the professional lighting market, and also lay a good foundation and advantage for Sanxiong Aurora to expand the home lighting product market.
According to the person in charge of Sanxiong Aurora, “At present, Sanxiong Aurora products are mainly based on commercial and tooling lighting. Now we are working hard to transplant the advantages of technology research and development, quality control and design services in the professional lighting market to the home lighting products market. At the same time, increase the brand promotion in the general consumer, so that more mass consumers understand the company's brand, choose the company's high-quality products, and provide consumers with better products and technical services."
Undoubtedly, Sanxiong Aurora has formed its own strong comprehensive competitive advantages in product design and development, manufacturing, quality control, pre-sales and after-sales service, lighting design, etc. It also has very good professional lighting in commercial lighting and tooling lighting. Market reputation and brand influence.
All in all, due to the huge market space in the lighting industry and the low concentration of the industry, Sanxiong Aurora continues to focus on and deepen the lighting industry for a period of time. On the basis of maintaining the advantages of commercial lighting and tooling lighting market, it will vigorously expand the market of home lighting products, according to the market. Actual situation, the layout of the industrial chain.
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