From March 8th to 11th, the annual AWE China Home Appliances and Consumer Electronics Expo was held in Shanghai in full swing. As one of the most influential scientific and technological festivals in China, it has attracted a large number of technology products to show off and bring audiences one after another subversive design.
As the world’s top technology company, Sony brought a stunning new line of 2018 televisions to AWE, using minimalist aesthetics to bring a unique audio visual feast to the audience.
· A8F new global launch, once again set off an industrial revolution
In 2017, Sony launched a revolutionary flagship product, the A1 series, by breaking through the traditional sound and picture performance and aesthetic design. It triggered the Chinese OLED TV market at one stroke. In the overall downward trend of China's color TV market, its sales still increased by 18.5% year-on-year, occupying The domestic OLED market exceeds 40% of the market share, and it has grown in contradiction, setting off an industry revolution.
At the AWE 2018 show, Sony will bring new A8F versions of A1 TV products to the world. It will be released for the first time in the world, breaking through the previous design, elegant and classic, attracting many viewers to stop and appreciate.
Sony A8F series TVs debuted at this time, in appearance, the design of the central base, can save more home space, users can place on the TV cabinet, like a painting artwork, the beauty swept. Moreover, if it is hung, it can fit more closely to the wall surface. The thin negligible screen border is like a window on the wall, which is very beautiful.
Sony's new A8F series is technically equipped with all the technical advantages of the “predecessor†A1 series, including 4K HDR dynamic item-by-item reshaping technology, 14-bit smooth gradation, dual image database, precise color rendering, and dynamic contrast enhancement.
Moreover, it also integrated the five black technologies into the X1 advanced image processing chip, combining the natural advantages of OLEDs such as “8 million self-luminous, wide viewing angle, and no residual image†to bring more real and delicate light and shadow performance to the users. Color contrast and shadow details give users a new level of visual experience.
Of course, the most important feature of Sony's new A8F product is its exclusive research and development of screen sound field technology. The screen sound field technology on the A8F series discarded the traditional TV speaker system, allowing sound to be sent directly through the screen, combined with its exclusive core technologies such as DSP and speaker positioning, not only improving the overall sound performance, but also providing users with transparency. The high-frequency and shocking low frequencies can really provide the effect of the "unity of sound and picture" that is difficult to compare with the previous television. The sound can move synchronously with the movement of the main body of the screen, and it can be performed on the spot.
The excellent performance of "sound and picture" perfectly combines the uniqueness of the screen sound field technology with the innovation of the latest technology, realistically restoring the images and sounds in the real world scene and giving you infinitely wonderful.
· Sony TV continues to develop, with a full lineup layout
The global launch of the A8F new product has made Sony once again set off an industry revolution. Different innovative technologies have brought different visual and audio benefits to the industry. However, do you think that Sony TV is like this?
of course not. In addition to launching new A8F products, Sony also exhibited new X9000F and X8500F series of LCD products that have been globally launched in February this year. The entire lineup will be deployed to lead a new wave of entertainment.
Sony X9000F series televisions mainly use the dynamic direct-type backlight system of Sony's original elite optical control Pro technology, and are equipped with an advanced version of the same image processing chip X1 as A1, A8F and other flagship TVs, and a newly developed "X- "Motion Clarity" (accurate dynamic technology), which can accurately control moving images in games and sports events, movies, etc., effectively eliminates the problems of image blurring, snagging, etc., which are easily seen in large-size LCD TVs, and does not reduce the brightness. In case of high-speed motion, the picture is more high-definition and smoother.
Not only that, Sony has been making unremitting efforts to implant entertainment into the home. When Sony's OLED TV is connected to the PS4 PRO, professional game mode can be automatically turned on, showing the sound quality the game developer wants to present to the player, and the input delay can be drastically reduced, bringing the player more fun and immersive. Entertainment experience.
Sony TV continues to exert force, and its lineup layout has made the sound and picture effect a qualitative leap once and for all.
· Star's lineup sits in the line, Hu Ge is calling for Sony's new line
As a culmination of “Minimalist Aestheticsâ€, Sony's A8F new series launched at this exhibition boldly break through the visual boundaries and continuously build the connotation and extension of technical aesthetics, which perfectly explains Sony’s achievements in industrial design.
Even Hu Ge, who is the spokesperson for Sony's first product, has been amazed by her audiovisual performance and aesthetic design after experiencing the new A8F. He also interprets Sony TV as “real Emperor†and is truly a breakthrough imagination. Deserved.
Exquisite to the United States, Sony's global launch of the A8F product will once again lead the creation of a new pattern of OLED TVs, with the strength to lead the industry revolution, and create high-quality audio-visual enjoyment for users pursuing quality of life.
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