Since 2014, the accelerated adoption of smart phones has caused the market structure of the mobile phone to reshuffle again. By 2016, apart from competing in the price dimension, the major mobile phone manufacturers have differentiated brands and mobile phones into one and the other. The fierce competition in the mobile phone market will also play a guiding role in the future development of mobile phones. In the global context, the competition between Apple, Samsung and MOTO will be like the battle between the three countries. .
Say first to Samsung. In the era of feature machines, Samsung's performance has been tepid, there was no momentum of Nokia, Motorola, but Samsung has a great advantage in the industry chain, and in addition to the accumulation of technology in the era of functional machines for later Samsung in the smart phone Breakthrough has brought great help. As a South Korean company, Samsung’s control over consumer tastes and the direction of market trends have to be said. When Android was just being popular, Samsung’s Geshi Rabbit may be the Android flagship that can compete with Apple. However, Samsung was obviously lacking in the subsequent S3, S4 and other products. The most criticized was the large plastic that had not changed for years. However, due to the influence of the brand and Samsung's interpretation of plastics, it has reached the point where it is fully realized. Samsung has been the first camp of the world's smart phones since the popularity of smartphones, and it is still the leader of Apple in parallel with Apple.
Samsung's biggest advantage is that it is currently the world's most abundant mobile phone manufacturers in the industry chain, so can be said to be the best description of Samsung, in 2015, Samsung released the S6 edge, metal frame plus curved screen instantly The current stereotyped mobile phone market brings new highlights, plus the brand image, Samsung in the high-end flagship market continued to bring great impact on Apple, to say that the next few years the trend of mobile phone form, Samsung's curved screen is absolutely one.
Apple is the biggest winner in this smart phone era. From a certain point of view, it is using iOS to fight the Android camp. From iPhone 4 to the current iPhone 6 series, Apple's control of the mobile phone market is no longer as accurate as before. The outside world is not optimistic about the design of the iPhone 6, and many people even said that if Joe's father is still there, the iPhone may not be like this, but there is no such thing as the world and no permanent dominator.
Starting from the iPhone 6s, the outside world seems to have an abnormally accurate exposure to Apple's new products. The iPhone 7 that will be released next month seems to have been almost exploded. The appearance of the iPhone 7 does not seem to change much. The dual cameras should be the largest of the aircraft. Highlights, but this is not a subversive change for the current smart phone, for the future mobile phone form, Apple still follow the mainstream.
Among the established mobile phone manufacturers, Nokia has entered the pit of Microsoft WP due to the wrong team, making it difficult to generate heat in the trend of smart phones. Although there is a set in the mobile phone industry design, today, smart phones pay more attention to system interaction, Nokia can only stop blinking in the mobile phone terminal industry.
Fortunately, another veteran motorbike still followed the mainstream run. When Dai Ji and the blade were working or product form, they were absolutely representative of Android’s flagship mobile phone, and also the first mobile phone for mobile phone enthusiasts to recognize Andrew’s first mobile phone. In the tide of the transition from smart phones to smart phones, U-turns are still very time-tested.
In terms of human-computer interaction, MOTO, known as the Whampoa Military Academy of the mobile phone industry, has always admired the experience brought by industrial design. The most typical one is MOTO X. This product is a classic representative of MOTO in the mobile phone industry design, the whole MOTO X. The machine design tends to be ergonomic, so anyone who has used MOTO X will have a great impression on the excellent feel of this phone. In addition, many parts of the MOTO phone are customized, so the MOTO The management of mobile phone upstream supply chain and technical control are still very strong at present.
For the development of the future mobile phone form, MOTO also gave its own thinking in the near future. This is MOTO Z. From the overall design of the mobile phone, MOTO Z still has the shadow of MOTO X, but in all the current flagship phones, it should be A stunning but non-different product, whether it is the ultra-thin body or the excellent feel of the whole machine, you have to take this old mobile phone manufacturer's understanding of the product.
Modular design is a bright spot for MOTO Z, and it is also a clear flow of current-sequence competitions such as the configuration and appearance of smartphones. For the design of a modular phone, Google and LG have all made attempts, but in the end they only stayed in the concept stage. This time, MOTO redefined the definition of modularity in its flagship mobile phone, which is also a development of the future mobile phone form. contribution.
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