VR Network was informed that the use of mobile beauty camera Faceu recently completed 50 million US dollars in Series C financing. It is reported that funds will be used to optimize products, enhance real-time image processing capabilities and marketing, in addition, the team will also explore product extensions in the AR and social direction.
Faceu was launched in January last year. The app can superimpose textures and props with dynamic effects on the face of the person in real time. At the same time, it also provides the effects of microdermabrasion and filters, which have won the love of the little fairies.
At present, Faceu has 250 million cumulative downloads, of which 75% of female users account for over 70% of users logged in via QQ account; the product MAU exceeds 80 million; and daily video images produced by users on Faceu are saved and stored locally. 100 million users' shooting data has increased by 5 times compared with the same period of last year.
Faceu emphasized emphasis on sex and the team hopes to adapt to the aesthetic needs of the Chinese people. Therefore, its level of microdermabrasion is very high. Compared with other beauty cameras with trend stickers, Faceu users are more likely to sink to third and fourth tier cities. .
In fact, the team has always valued the social attributes of products. Last year, they launched social functions such as Random Video Chat, “Geng Meng Portalâ€, and LBS Dating “Meet Friendsâ€.
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