Let's take a look at the salmon effect

A number of color TV manufacturers and content providers, while frequently expressing their "internet TV model is not yet mature", the other side have been vertical and horizontal, so that in September just past the intensive launch of Internet TV new products.

Faced with the clamor that "the spirit of the Internet is free," Internet TV is presented to the outside world before waves of disruptive innovation. It is a wave after wave of price wars. Whether it is LeTV's super TV, or Xiaomi TV, or Skyworth's cross-border combination with Alibaba, iQIYI, and TCL, the price you have come to me without exception has become their own gimmick.

On October 10th, LeTV, which provoked this round of price wars, continued to attack. The new 50-inch super TV that was formally released on the day was priced at as low as 2,499 yuan.

At present, the price of the 46-50 inch smart TV in the domestic market is between 4,000 yuan and 6,000 yuan, and the price of the 42 inch mainstream TV is between 2,500 and 3,500 yuan. The price of the LeTV 2,499 yuan will undoubtedly affect the two. The size of the smart TV market, put forward new challenges.

Of course, in addition to the low prices, LeTV continues its usual vertical integration model and the so-called "Les eco" sermon.

Unlike traditional TV manufacturers who have always emphasized that TV election is a screen-selection, LeTV proposes an ecosystem of “platform+content+terminal+applications”. Corresponding to this is LeTV’s cloud video platform, LeTV, LetvUI, and Super. TV + box, Letv Store and other five major engines. In terms of operation mode, LeTV chooses each link to be laid out by itself, namely the vertical integration mode adopted by Apple (496.04, 3.23, 0.66%) on smart phones.

Peng Shi, senior vice president of LeTV, also criticized traditional TV manufacturers and content providers for their cooperation in the Internet TV industry, arguing that this is a kind of bed-and-sleep dream. His logic is: Traditional manufacturers have long product lines, non-intelligent, smart, small screen, and large screens. What they hope is that the bigger the overall sales, the better, rather than expecting any product. But now, they often come up with one or two products in cooperation with content vendors. "Because of inconsistent interests, they are destined not to go far."

However, for the time being, the "Letschite Ecology" itself has yet to be tested in practice. Despite repeated questioning by reporters, LeTV is still reluctant to disclose the sales of LeTV as of now, and the revenue generated by LeTV Ecology. Liang Jun, senior vice president of LeTV, said, “At the very beginning, the advertising revenue we received was very impressive, but the specific amount could not be said.”

This is also the reason that traditional TV manufacturers question the Internet companies' involvement in television. Zhou Houjian, chairman of Hisense Group, told reporters not long ago that the massive entry of Internet companies will inevitably greatly enrich the content and application of smart TVs, which will have a stimulating effect on the total market of amplified TVs. However, so far, this drama has been There have been no revolutionary changes in business models.

"We sold more than 20 million Internet video terminals over the past four years. Even if our Android TV activation rate is 82% (40 percentage points higher than the industry average), we still dare not sell advertising." Zhou Houjian said that the Internet TV business model Still in confusion.

However, Liang Jun still believes that as long as the accumulation of a sufficient number of users, the entire ecology can turn up. "Our system is not only a user-oriented interactive system, but also an in-depth operational system, can be seen by naked eyes Operation, to push you different things, such as the focus map, but we do not sell it now."